Ericson university november 2013
Sponsored Links
This presentation is the property of its rightful owner.
1 / 25

Ericson University November 2013 PowerPoint PPT Presentation


  • 193 Views
  • Uploaded on
  • Presentation posted in: General

Ericson University November 2013. Antimicrobial Wiring Devices. Antimicrobial (AM) Wiring Devices. Introduction Overview Sales Collateral Launch Target Markets Target Customers Product Samples Product Availability Pricing. Introduction.

Download Presentation

Ericson University November 2013

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


EricsonUniversityNovember 2013


Antimicrobial Wiring Devices


Antimicrobial (AM) Wiring Devices

  • Introduction

  • Overview

  • Sales Collateral

  • Launch

    • Target Markets

    • Target Customers

    • Product Samples

    • Product Availability

    • Pricing


Introduction

What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway?

  • The ONLY AM Wiring Devices Available

  • Clear Product Differentiation

  • Undeniable Value Proposition

  • Unique Leverage / Positioning

  • Distribution Tipping Point

  • Peace of Mind and Security


Overview

  • What Does Antimicrobial Mean?

    • Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply

    • Surface Area Is Undesirable for Microbial Population / Growth


Overview

  • How Is It Measured?

    • Log Kill, Percent Kill, Log Reduction

    • Measure of the Starting Population Minus the Number of Surviving Organisms

    • Results Reported as a Logarithm of the Killed Organisms

      • Log Kill

      • Percent Kill


Overview

  • Example

    • Starting Population = 1,000,000 Organisms

    • Surviving Population = 750 Organisms

    • Log Kill:

      = Log (1,000,000 – 750) = Log (999,250) = 5.9997

    • Percent Kill:

      = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%


Overview

  • How Do AM Wiring Devices Work?

    • Antimicrobial Additives Embedded in Polymer

    • All Components Are Treated

    • Inhibits / Reduces / Controls Growth

      • Bacteria

      • Molds

      • Mildews

      • Fungi


Overview

  • How Do AM Wiring Devices Work?

  • Not a Surface Treatment

  • Additives Embedded in Polymer

  • Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity

  • Antimicrobial Additives Bloom To Surface If Nicked or Scraped

  • Resistant to High Pressure Hose-down

  • Will Not Wash Off


Overview

  • Ericson AM Wiring Device Performance

    • Escherichia (E.Coli)

      • Gram (-)

      • Log Reduction > 4.8

      • Log Reduction > 99.998%

    • Staphylococcus (Staph)

      • Gram (+)

      • Log Reduction > 3.9

      • Log Reduction > 99.98%

Woodhead Device

Ericson Device


Overview

  • Ericson AM Wiring Device Performance

    • Patent Pending

    • UL Listed

    • Made In The USA

    • Independently Tested and Certified by Industry's Most Well Respected Laboratory

      • JIS Z2801 Bacterial Challenge


Overview

  • What You Can’t Say

    • Perma-Kleen …

      • Kills Germs and Bacteria

  • What You Can Say

    • Perma-Kleen …

      • Inhibits the Growth of Bacteria

      • Reduces the Growth of Bacteria

      • Controls the Growth of Bacteria


Datasheet


Datasheet


Datasheet


Datasheet


White Paper


Markets

  • Target Markets

    • Poultry Processing

    • Seafood Processing

    • Meat Processing

    • Pharmaceutical Processing

    • Food Packaging

    • Food Preparation

    • Agriculture

    • Beverage Processing

    • Medical / Health Care


Customers

  • Target Customers

    • Initial Focus on Food / Beverage Processing

    • Regional Targets Identified

  • Target Positions

    • Management Levels with Vested Interested

      • Safety / Quality

      • Plant Management

      • Corporate Management / Engineering


Product Samples

  • Sales Rep

    • Samples Available Upon Request

  • Customer

    • Samples Available Upon Request

    • Some Customers Will Test / Validate Performance

  • Availability

    • Rep Samples

      • 2 – 3 Weeks

    • Customer Samples

      • Currently Available


Launch

  • Strategy

    • Initially Focused on Key Customer Penetration

    • Broad Introduction to Follow

  • Pricing

    • Currently Available

    • Contact RSM or SSR

  • Availability / Delivery

    • 2 – 3 Weeks ARO


Product Configurator

Update


EricsonUniversityNovember 2013


  • Login