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Ericson University November 2013. Antimicrobial Wiring Devices. Antimicrobial (AM) Wiring Devices. Introduction Overview Sales Collateral Launch Target Markets Target Customers Product Samples Product Availability Pricing. Introduction.

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Ericson university november 2013
EricsonUniversityNovember 2013



Antimicrobial (AM) Wiring Devices

  • Introduction

  • Overview

  • Sales Collateral

  • Launch

    • Target Markets

    • Target Customers

    • Product Samples

    • Product Availability

    • Pricing


Introduction

What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway?

  • The ONLY AM Wiring Devices Available

  • Clear Product Differentiation

  • Undeniable Value Proposition

  • Unique Leverage / Positioning

  • Distribution Tipping Point

  • Peace of Mind and Security


Overview

  • What Does Antimicrobial Mean?

    • Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply

    • Surface Area Is Undesirable for Microbial Population / Growth


Overview

  • How Is It Measured?

    • Log Kill, Percent Kill, Log Reduction

    • Measure of the Starting Population Minus the Number of Surviving Organisms

    • Results Reported as a Logarithm of the Killed Organisms

      • Log Kill

      • Percent Kill


Overview

  • Example

    • Starting Population = 1,000,000 Organisms

    • Surviving Population = 750 Organisms

    • Log Kill:

      = Log (1,000,000 – 750) = Log (999,250) = 5.9997

    • Percent Kill:

      = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%


Overview

  • How Do AM Wiring Devices Work?

    • Antimicrobial Additives Embedded in Polymer

    • All Components Are Treated

    • Inhibits / Reduces / Controls Growth

      • Bacteria

      • Molds

      • Mildews

      • Fungi


Overview

  • How Do AM Wiring Devices Work?

  • Not a Surface Treatment

  • Additives Embedded in Polymer

  • Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity

  • Antimicrobial Additives Bloom To Surface If Nicked or Scraped

  • Resistant to High Pressure Hose-down

  • Will Not Wash Off


Overview

  • Ericson AM Wiring Device Performance

    • Escherichia (E.Coli)

      • Gram (-)

      • Log Reduction > 4.8

      • Log Reduction > 99.998%

    • Staphylococcus (Staph)

      • Gram (+)

      • Log Reduction > 3.9

      • Log Reduction > 99.98%

Woodhead Device

Ericson Device


Overview

  • Ericson AM Wiring Device Performance

    • Patent Pending

    • UL Listed

    • Made In The USA

    • Independently Tested and Certified by Industry's Most Well Respected Laboratory

      • JIS Z2801 Bacterial Challenge


Overview

  • What You Can’t Say

    • Perma-Kleen …

      • Kills Germs and Bacteria

  • What You Can Say

    • Perma-Kleen …

      • Inhibits the Growth of Bacteria

      • Reduces the Growth of Bacteria

      • Controls the Growth of Bacteria







Markets

  • Target Markets

    • Poultry Processing

    • Seafood Processing

    • Meat Processing

    • Pharmaceutical Processing

    • Food Packaging

    • Food Preparation

    • Agriculture

    • Beverage Processing

    • Medical / Health Care


Customers

  • Target Customers

    • Initial Focus on Food / Beverage Processing

    • Regional Targets Identified

  • Target Positions

    • Management Levels with Vested Interested

      • Safety / Quality

      • Plant Management

      • Corporate Management / Engineering


Product Samples

  • Sales Rep

    • Samples Available Upon Request

  • Customer

    • Samples Available Upon Request

    • Some Customers Will Test / Validate Performance

  • Availability

    • Rep Samples

      • 2 – 3 Weeks

    • Customer Samples

      • Currently Available


Launch

  • Strategy

    • Initially Focused on Key Customer Penetration

    • Broad Introduction to Follow

  • Pricing

    • Currently Available

    • Contact RSM or SSR

  • Availability / Delivery

    • 2 – 3 Weeks ARO



Ericson university november 20131
EricsonUniversityNovember 2013


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