Ericson university november 2013
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Ericson University November 2013. Antimicrobial Wiring Devices. Antimicrobial (AM) Wiring Devices. Introduction Overview Sales Collateral Launch Target Markets Target Customers Product Samples Product Availability Pricing. Introduction.

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Ericson University November 2013

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Ericson university november 2013

EricsonUniversityNovember 2013


Ericson university november 2013

Antimicrobial Wiring Devices


Ericson university november 2013

Antimicrobial (AM) Wiring Devices

  • Introduction

  • Overview

  • Sales Collateral

  • Launch

    • Target Markets

    • Target Customers

    • Product Samples

    • Product Availability

    • Pricing


Ericson university november 2013

Introduction

What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway?

  • The ONLY AM Wiring Devices Available

  • Clear Product Differentiation

  • Undeniable Value Proposition

  • Unique Leverage / Positioning

  • Distribution Tipping Point

  • Peace of Mind and Security


Ericson university november 2013

Overview

  • What Does Antimicrobial Mean?

    • Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply

    • Surface Area Is Undesirable for Microbial Population / Growth


Ericson university november 2013

Overview

  • How Is It Measured?

    • Log Kill, Percent Kill, Log Reduction

    • Measure of the Starting Population Minus the Number of Surviving Organisms

    • Results Reported as a Logarithm of the Killed Organisms

      • Log Kill

      • Percent Kill


Ericson university november 2013

Overview

  • Example

    • Starting Population = 1,000,000 Organisms

    • Surviving Population = 750 Organisms

    • Log Kill:

      = Log (1,000,000 – 750) = Log (999,250) = 5.9997

    • Percent Kill:

      = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%


Ericson university november 2013

Overview

  • How Do AM Wiring Devices Work?

    • Antimicrobial Additives Embedded in Polymer

    • All Components Are Treated

    • Inhibits / Reduces / Controls Growth

      • Bacteria

      • Molds

      • Mildews

      • Fungi


Ericson university november 2013

Overview

  • How Do AM Wiring Devices Work?

  • Not a Surface Treatment

  • Additives Embedded in Polymer

  • Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity

  • Antimicrobial Additives Bloom To Surface If Nicked or Scraped

  • Resistant to High Pressure Hose-down

  • Will Not Wash Off


Ericson university november 2013

Overview

  • Ericson AM Wiring Device Performance

    • Escherichia (E.Coli)

      • Gram (-)

      • Log Reduction > 4.8

      • Log Reduction > 99.998%

    • Staphylococcus (Staph)

      • Gram (+)

      • Log Reduction > 3.9

      • Log Reduction > 99.98%

Woodhead Device

Ericson Device


Ericson university november 2013

Overview

  • Ericson AM Wiring Device Performance

    • Patent Pending

    • UL Listed

    • Made In The USA

    • Independently Tested and Certified by Industry's Most Well Respected Laboratory

      • JIS Z2801 Bacterial Challenge


Ericson university november 2013

Overview

  • What You Can’t Say

    • Perma-Kleen …

      • Kills Germs and Bacteria

  • What You Can Say

    • Perma-Kleen …

      • Inhibits the Growth of Bacteria

      • Reduces the Growth of Bacteria

      • Controls the Growth of Bacteria


Ericson university november 2013

Datasheet


Ericson university november 2013

Datasheet


Ericson university november 2013

Datasheet


Ericson university november 2013

Datasheet


Ericson university november 2013

White Paper


Ericson university november 2013

Markets

  • Target Markets

    • Poultry Processing

    • Seafood Processing

    • Meat Processing

    • Pharmaceutical Processing

    • Food Packaging

    • Food Preparation

    • Agriculture

    • Beverage Processing

    • Medical / Health Care


Ericson university november 2013

Customers

  • Target Customers

    • Initial Focus on Food / Beverage Processing

    • Regional Targets Identified

  • Target Positions

    • Management Levels with Vested Interested

      • Safety / Quality

      • Plant Management

      • Corporate Management / Engineering


Ericson university november 2013

Product Samples

  • Sales Rep

    • Samples Available Upon Request

  • Customer

    • Samples Available Upon Request

    • Some Customers Will Test / Validate Performance

  • Availability

    • Rep Samples

      • 2 – 3 Weeks

    • Customer Samples

      • Currently Available


Ericson university november 2013

Launch

  • Strategy

    • Initially Focused on Key Customer Penetration

    • Broad Introduction to Follow

  • Pricing

    • Currently Available

    • Contact RSM or SSR

  • Availability / Delivery

    • 2 – 3 Weeks ARO


Ericson university november 2013

Product Configurator

Update


Ericson university november 20131

EricsonUniversityNovember 2013


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