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Ericson University November 2013. Antimicrobial Wiring Devices. Antimicrobial (AM) Wiring Devices. Introduction Overview Sales Collateral Launch Target Markets Target Customers Product Samples Product Availability Pricing. Introduction.

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slide3

Antimicrobial (AM) Wiring Devices

  • Introduction
  • Overview
  • Sales Collateral
  • Launch
    • Target Markets
    • Target Customers
    • Product Samples
    • Product Availability
    • Pricing
slide4

Introduction

What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway?

  • The ONLY AM Wiring Devices Available
  • Clear Product Differentiation
  • Undeniable Value Proposition
  • Unique Leverage / Positioning
  • Distribution Tipping Point
  • Peace of Mind and Security
slide5

Overview

  • What Does Antimicrobial Mean?
    • Antimicrobial Compounds / Additives Disrupt Micro-organisms\' Attempt to Live and Multiply
    • Surface Area Is Undesirable for Microbial Population / Growth
slide6

Overview

  • How Is It Measured?
    • Log Kill, Percent Kill, Log Reduction
    • Measure of the Starting Population Minus the Number of Surviving Organisms
    • Results Reported as a Logarithm of the Killed Organisms
      • Log Kill
      • Percent Kill
slide7

Overview

  • Example
    • Starting Population = 1,000,000 Organisms
    • Surviving Population = 750 Organisms
    • Log Kill:

= Log (1,000,000 – 750) = Log (999,250) = 5.9997

    • Percent Kill:

= (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%

slide8

Overview

  • How Do AM Wiring Devices Work?
    • Antimicrobial Additives Embedded in Polymer
    • All Components Are Treated
    • Inhibits / Reduces / Controls Growth
      • Bacteria
      • Molds
      • Mildews
      • Fungi
slide9

Overview

  • How Do AM Wiring Devices Work?
  • Not a Surface Treatment
  • Additives Embedded in Polymer
  • Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity
  • Antimicrobial Additives Bloom To Surface If Nicked or Scraped
  • Resistant to High Pressure Hose-down
  • Will Not Wash Off
slide10

Overview

  • Ericson AM Wiring Device Performance
    • Escherichia (E.Coli)
      • Gram (-)
      • Log Reduction > 4.8
      • Log Reduction > 99.998%
    • Staphylococcus (Staph)
      • Gram (+)
      • Log Reduction > 3.9
      • Log Reduction > 99.98%

Woodhead Device

Ericson Device

slide11

Overview

  • Ericson AM Wiring Device Performance
    • Patent Pending
    • UL Listed
    • Made In The USA
    • Independently Tested and Certified by Industry\'s Most Well Respected Laboratory
      • JIS Z2801 Bacterial Challenge
slide12

Overview

  • What You Can’t Say
    • Perma-Kleen …
      • Kills Germs and Bacteria
  • What You Can Say
    • Perma-Kleen …
      • Inhibits the Growth of Bacteria
      • Reduces the Growth of Bacteria
      • Controls the Growth of Bacteria
slide19

Markets

  • Target Markets
    • Poultry Processing
    • Seafood Processing
    • Meat Processing
    • Pharmaceutical Processing
    • Food Packaging
    • Food Preparation
    • Agriculture
    • Beverage Processing
    • Medical / Health Care
slide20

Customers

  • Target Customers
    • Initial Focus on Food / Beverage Processing
    • Regional Targets Identified
  • Target Positions
    • Management Levels with Vested Interested
      • Safety / Quality
      • Plant Management
      • Corporate Management / Engineering
slide21

Product Samples

  • Sales Rep
    • Samples Available Upon Request
  • Customer
    • Samples Available Upon Request
    • Some Customers Will Test / Validate Performance
  • Availability
    • Rep Samples
      • 2 – 3 Weeks
    • Customer Samples
      • Currently Available
slide22

Launch

  • Strategy
    • Initially Focused on Key Customer Penetration
    • Broad Introduction to Follow
  • Pricing
    • Currently Available
    • Contact RSM or SSR
  • Availability / Delivery
    • 2 – 3 Weeks ARO
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