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بسم الله الرحمن الرحيم

بسم الله الرحمن الرحيم. Consumer Behavior in Tourism & Hospitality THM 162 Dr . Nabil EL.Shimy. Course title : Consumer behavior in tourism & hospitality Course Code : THM 162 Course Instructor : Dr Nabil Elshimy Course Assistant : Nehal Eltayb.

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بسم الله الرحمن الرحيم

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  1. بسم الله الرحمن الرحيم

  2. Consumer Behavior in Tourism & HospitalityTHM 162Dr . Nabil EL.Shimy

  3. Course title: Consumer behavior in tourism & hospitalityCourse Code: THM 162 Course Instructor: Dr Nabil ElshimyCourse Assistant: Nehal Eltayb

  4. Classroom Conduct StatementNo Cell Phone AllowedNo Late EntranceStudent is expected to follow ordinary rules of courtesy during class sessions. Disruptive behavior of any type is not appropriate; including sharpening pencils, engaging in private, side conversations during class time is distracting to other students and to the lecturer

  5. Leaving class early without having informed the lecturer prior to class is not appropriate. Leaving class and returning while the class is in session is not acceptable behavior. Extra credit, various opportunities to earn extra credit may be offered throughout the semester. These might include the collection of relevant materials, such as newspaper articles, for use in class; participation in in-class assignments; or, short, take-home exercises. Participation in extra credit opportunities is entirely optional.

  6. Course Objectives:Course Description:Contents:• Identifying consumer needs• Consumer response to marketing• Market analysis: segmentation, targeting and research • Consumer behavior and the marketing mix• Distribution strategy and consumer behavior• Trends and development in consumer behavior

  7. Intended learning outcome{ILO}:At the end of the course a successful student will be able to:1- Knowledge and understandingOn successful completion of this module the students will be able to: -Describe how consumer behavior can lead to reduces decision risk for marketers in the definition of target markets and the design of marketing mixes. -Identify how consumers evaluate the goods and services they buy and consume. - Describe the Consumer involvement and list the types of buying decisions -Describe the Cultural , social and Individual psychological factors and its effect on purchase decisions..

  8. Subject specific skills (including practical/professional skills2-- apply the wheel of consumer analysis through determining levels of consumer analysis- analyze whether behavioral approaches manipulative or ethical, also develop and apply behavior change strategy.- Analyze the consumer decision making process. .

  9. Intellectual Skills- Explain the approaches for using consumer analysis: market segmentation and the marketing mix, by determining segmentation bases, selecting segmentation strategy. - Predict different approaches to solve -Gives an example of consumer behavior problems

  10. 4- Key transferable skillsAbility to work as part of a team and to work independentlyAbility to exchange knowledge and experience through small group discussions. Capacity to improve the students ability to research a subject independently Analytical skills.Communication and presentation skills.Competent in researching information and operational situations, andSynthesize new information.

  11. Methods of Teaching and Learning:The module delivery is a combination of lectures /presentation; examples and case studies; as well as directed reading.. The teaching and learning methods include weekly lectures, small group discussion and handouts.

  12. Textbook :Philip kotler , John T. Bowen & James C. Makens ,200 , Marketing for Hospitality & Tourism , , Prentice Hall , Pearson Education International John Swarbrooke & Susan Horner , 2007 , Consumer behavior in tourism , Published by Elsevier Ltd , Oxford , UK

  13. Recommended Reading :Michael J. Etezel , Bruce J. Walker & William J. Stanton , 2007 , Marketing 14 th Edition , New York , Published by McGraw-Hill/Irwin in China, a business unit of The McGraw-Hill Companies Valarie A. Zeithaml , Mary Jo. Bitner & Dwayne D. Gremler, 2009 , Services Marketing : Integrating Customer Focus Across the Firm , 5th Edition , New York , Published by McGraw-Hill/Irwin in China, a business unit of The McGraw-Hill Companies

  14. -John Swarbrooke & Susan Horner , 2007 , Consumer behavior in tourism , Published by Elsevier Ltd , Oxford , UK -Robert East , Malcolm Wright & Marc Vanhuele , 2008 , Consumer Behavior : Applications in Marketing , SAGE Publications Inc, Los Angeles-Consumer Behaviour & Marketing Action, Thomson India Edition, 6th Edition, 2006.-Consumer Behaviour & Marketing Research, Suja R Nair, Himalay Publishing House, 1st. Edition, 2004.-Consumer Behaviour & Marketing Strategy, J Paul Peter, Jerry C Olson, 2nd. Edition, IRWIN, 1990.

  15. -Consumer Behaviour : Basic Findings and Management Implications, G Zaltman and M Wallendorf, John Wiley & Sons, 1983.-Consumer Behaviour in Marketing Strategy, John A Howard, Prentice Hall, 1989.-Consumer Behaviour, David L Loudon & Albert J Della Bitta, TMGH, 4th. Edition, 2006.-Consumer Behaviour, ICFAI University, May - 2005.-Consumer Behaviour, James F Engel, Roger D Blackwell, Paul W Miniard, 8th. Edition, The Dryden Press, 1995.-Consumer Behaviour, Leon G. Schiffman & Leslie Lazar Kanuk, PHI - EEE, 9th. Edition, 2006.-Consumer Behaviour, Roger D Blackwell, Paul W Miniard, & James F Engel, Thomson India Edition, 10th Edition, 2007.

  16. -Marketing Management - Planning, Implementation & Control, Global Perspective, Indian Context, V S Ramaswamy & S Namakumari, MacMillan India Ltd., 3rd. Edition, 2003.-Marketing Management, 12th. Edition, by Philip Kotler & Kevin Lane Keller.-Marketing Management, Philip Kotler, PHI - EEE, 11th. Edition, 2003.-Marketing Research, G C Beri, TMGH, 3rd. Edition, 2000.

  17. Recommended Internet Websites { Useful Links} http://wiki.answers.com/Q/Why_you_need_to_study_Consumer_Behavior&src=ansTThttp://www.blurtit.com/q3149519.htmlhttp://www.pappaslaw.com/index.php/student-visas/optio...http://www.answerbag.com/q_view/422195?ref=W_Ask&u..http://www.atc-west.com/Frame_faq.asp- http://www.blurtit.com/q3149519.html- http://www.pappaslaw.com/index.php/student-visas/optio.- http://www.answerbag.com/q_view/422195?ref=W_Ask&u

  18. - http://www.atc-west.com/Frame_faq.asp-http://www.answerbag.com/q_view/1865215?ref=W_Ask&u...- http://demomemo.blogspot.com/2008/10/who-needs-social-s..- http://www.davidsongifted.org/db/browse_resources_188.a..- http://www.fema.gov/assistance/dafaq.shtm#citizen5-http://ideas.repec.org/p/dgr/unumer/2009009.html-http://www.faqs.org/abstracts/Seniors/Hierarchical-linehttp://www.michigan.gov/dnr/0,1607,7-153-10319-133619-.http://www.dps.state.ak.us/dpsfaq.aspx/admin/ContactUs..http://www.itproskills.com/heathsafety.htmhttp://www.affordableeyewear.net/faq.htmhttp://www.backsupportcompany.com/pg_help.htmlhttp://safety.fhwa.dot.gov/PED_BIKE/ped_cmnity/ped_walk

  19. http://www.tagoff.com.au/faq.phphttp://wiki.answers.com/Q/What+are+safety+needs+for+fr..http://www.m-change.net/statepatrol/inspection/faqs-in..http://www.michigan.gov/dnr/0,1607,7-153-10319-133619http://www.dps.state.ak.us/dpsfaq.aspx/admin/ContactUs...http://www.itproskills.com/heathsafety.htmhttp://safety.fhwa.dot.gov/PED_BIKE/ped_cmnity/ped_walk..http://habitat-chantier2008.blogspot.com/2008/05/englis..http://www.tagoff.com.au/faq.phphttp://www.chacha.com/question/what-does-self-actualiz...http://answers.ask.com/Science/Psychology/what_is_selfhttp://www.answerbag.com/q_view/572162?ref=W_Ask&uhttp://www.answerbag.com/q_view/1706107?ref=W_Ask&u..http://thesop.org/education/2009/08/22/do-i-have-self-a..http://www.shroomery.org/forums/showflat.php/Number/673\http://ezinearticles.com/?Are-There-Limits-to-Your-Self...http://ezinearticles.com/?Are-You-Using-the-Energy-of-Shttp://www.tagoff.com.au/faq.phphttp://wiki.answers.com/Q/What+are+safety+needs+for+fr..http://www.m-change.net/statepatrol/inspection/faqs-in..http://www.michigan.gov/dnr/0,1607,7-153-10319-133619http://www.dps.state.ak.us/dpsfaq.aspx/admin/ContactUs...http://www.itproskills.com/heathsafety.htmhttp://safety.fhwa.dot.gov/PED_BIKE/ped_cmnity/ped_walk..http://habitat-chantier2008.blogspot.com/2008/05/englis..http://www.tagoff.com.au/faq.phphttp://www.chacha.com/question/what-does-self-actualiz...http://answers.ask.com/Science/Psychology/what_is_selfhttp://www.answerbag.com/q_view/572162?ref=W_Ask&uhttp://www.answerbag.com/q_view/1706107?ref=W_Ask&u..http://thesop.org/education/2009/08/22/do-i-have-self-a..http://www.shroomery.org/forums/showflat.php/Number/673\http://ezinearticles.com/?Are-There-Limits-to-Your-Self...http://ezinearticles.com/?Are-You-Using-the-Energy-of-S

  20. http://www.answerbag.com/q_view/483217/date_desc?ref=Whttp://uk.answers.yahoo.com/question/index?qid=2009061...http://answers.yahoo.com/question/index?qid=20091206173..http://www.medscape.com/medline/abstract/15223528http://ottawa-psychologists.com/questions.php#psy-05http://www.hreoc.gov.au/human_rights/children_detentionhttp://www.medscape.com/medline/abstract/12072072http://en.allexperts.com/q/Catholics-955/indexExp_81832...http://www.austinbariatric.com/default/weight-loss-surg...http://www.answerbag.com/q_view/483217/date_desc?ref=Whttp://uk.answers.yahoo.com/question/index?qid=2009061...http://answers.yahoo.com/question/index?qid=20091206173..http://www.medscape.com/medline/abstract/15223528http://ottawa-psychologists.com/questions.php#psy-05http://www.hreoc.gov.au/human_rights/children_detentionhttp://www.medscape.com/medline/abstract/12072072http://en.allexperts.com/q/Catholics-955/indexExp_81832...http://www.austinbariatric.com/default/weight-loss-surg...

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