1 / 12

(BZC Folding Bike Incorporation)

BZC-F.B.I. (BZC Folding Bike Incorporation). Group 4. Categories.

kaemon
Download Presentation

(BZC Folding Bike Incorporation)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BZC-F.B.I. (BZC Folding Bike Incorporation) Group 4

  2. Categories • BFBI's ProfileAbout BFBIMarketingSales TacticsAd. / Promotions_____________BFBI's Product BZC-A1Tri-BZC ( Black )Tri-BZC ( Pink )Investor Relations StrategyAnalysisCompetitiveMarket _____________BFBI's Services Services

  3. Summary •     As the increasing of oil price and unstable economy, and the decreasing of parking lot and living space,  folding bike seems to be a trend in the market. It is saving energy sourcesand money. And protecting the earth, and making the environment better.

  4. Vision • Because of the folding bike. Now the bicycle market is no longer traditional in the past. • Bicycle has change a lot; its market need, growing potential, sale quantity, and sharing rate are more steadily. And its price is not so expensive. We hope that we can achieve our product in market need, growing potential, sale quantity, and sharing rate are high; yet it price is low. Our target market and customers are not only in Taiwan but also in the whole global. We are going to positioning our brand and product in the international market for high-level • brand.

  5. Marketing Strategy

  6. Ad. / Promotions • Advertising / Promotions • Routine work • Special events • Other activities

  7. BFBI's Product BZC-A1 Frame：20" folding AL 7005 Alloy Fork：High-tensile steelHeadset： Threaded 1"Rims ：Alloy 20"Hubs： Alloy nutted 28°Tires： Kenda 20x1.75Spokes： 14G Stainless 28°Front Derailleur：  N/ARear Derailleur：  Shimano TY18SSShifters： Twist, 6 SpeedChain：  KMC Z51Crankset： Alloy w/40T & ChainguardBottom Bracket：  VP-B32Freewheel： Shimano 11-28, 6 SpeedPedals： Foldable right sideSeatpost： CP 400mmSaddle： BZC ComfortHandlebar： 600W x 100H, BlackStem： Steel, BlackGrips： KraytonBrake Levers： AlloyBrakes： Alloy Linear PullColor： Liquid Chrome Frame Size： 1-sizeExtras： Bell, fenders, kickstand, carrier

  8. BFBI's Product Tri-BZC (   Black  & Pink ) BikeWeight:  10 kgsFrame  :  7000 Series AluminumDriveTrain  :  Kevlar Greaseless Belt Drive (up to 50,000 miles)Wheels  :  Alloy 16" RimBrakes  :  Disc BrakesSpeeds  :  Single SpeedFolded Size  :  45" x 20" x 9"(114cm x 51cm x 23cm)Grip  :  GelBottomBracket  :  WeldedLuggageRack :  Plastic or Alloy new optionWeightLimit:  100 kgsHeightLimit  :  153cm – 193cm

  9. Strategy • Key competitive capabilities • Key competitive weaknesses • Implementing strategy

  10. Competitive Analysis • Industry overview • Changes in the industries • Opportunities • Threats and risks

  11. Market Analysis • The overall market • Changes in the market • Market segments • Target market and customers • Customer characteristics • Customer needs and buying decisions

  12. Thank You!

More Related