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Objectives in the Norwegian Seafood industry

Objectives in the Norwegian Seafood industry. Norwegian Minister of Fisheries and Coastal Affaires Mr Svein Ludvigsen. Great potential. Norwegian waters – one of the most productive sea areas in the world Wide range of excellent seafood Large and wild fish stocks

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Objectives in the Norwegian Seafood industry

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  1. Objectives in the Norwegian Seafood industry Norwegian Minister of Fisheries and Coastal Affaires Mr Svein Ludvigsen

  2. Great potential • Norwegian waters – one of the most productive sea areas in the world • Wide range of excellent seafood • Large and wild fish stocks • Excellent opportunities for aquaculture

  3. SALMA – fresh cured salmon A new and innovative way of eating healthy fish

  4. Sustainable management • Essential to safeguard future in the fishing industry • Promote key principles of resource management

  5. Norway as a seafood nation • Abundant fish resources • 3,3 millions tonnes a year • 90 % export • to more than 150 markets • More one third from aquaculture industry • Norway is a major supplier of high quality seafood

  6. Norway - Singapore • Free trade agreement between EFTA and Singapore entered into force January 2003 • Singapore is an important marked for Norwegian seafood, especially salmon • Seafood export from Norway to Singapore in 2003 – more than 14 million US dollars • Potential for increased trade between Norway and Singapore

  7. New market demands and Food safety • Reliable exporter of high quality and safe seafood\ • The power of the consumer is growing • Seafood from Norway ensures food safety and sustainable management • Washington 2006 • Conference to further advance public knowledge and understanding of the role seafood plays in human health.

  8. Norwegian seafood • Is an excellent source for healthy nutrients • Gives a more balanced diet

  9. High quality seafood products made to comply with the consumers taste and needs

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