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We have an app for that! OLA Super Conference Session 429 February 3, 2011 PowerPoint PPT Presentation


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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library [email protected] Good morning. Selection Development Features Marketing & Monitoring. Raising apps for fun and profit !. Selection.

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We have an app for that! OLA Super Conference Session 429 February 3, 2011

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We have an app for that ola super conference session 429 february 3 2011

We have an app for that!

OLA Super Conference

Session 429

February 3, 2011

Tom Bentley, Brantford Public Library

[email protected]

Good

morning


Selection development features marketing monitoring

Selection

Development

Features

Marketing & Monitoring

Raising apps

for fun and

profit !


Selection

Selection

BPL’s STRATEGIC PLAN

“Enhance the customer experience through service transformation”

“Enhance the user experience by offering an array of integrated electronic resources”

“Broaden self-serve options for customers”

It’s all

part of

the plan…


We have an app for that ola super conference session 429 february 3 2011

BPL Technology Plan

SOLS webinar on mobile apps in April 2010

Boopsie offered discount to participants

SOLS grant to cover cost of installation ($1,000)

Seattle & Santa Clara launched Boopsie apps to good reviews

So many

apps, so

little money


We have an app for that ola super conference session 429 february 3 2011

Selected Boopsie

BPL’s Strategic Plan

Discounts from Boopsie & SOLS grant

App works on Blackberry, Android & iPhone/iTouch

2500 WLU Brantford students

Good reviews


Development

DEVELOPMENT

Cloud based process

Created Google Docs account to enter, share and edit information between BPL and Boopsie

Cloudy

with a

chance

of apps


Cloud based process created google docs account to input

Cloud based process

Created Google Docs account to input

Cloudy

with a

chance of

apps


We have an app for that ola super conference session 429 february 3 2011

Horizon utility used to upload catalogue via FTP to BPL’s external web server

Entire catalogue uploaded weekly

Some catalogue records required clean-up

Utility caused crashes

Crashes

are

app-alling


We have an app for that ola super conference session 429 february 3 2011

Create graphics

Graphics for the app: icons, banners, splash image, iTunes Store image

Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc.

Caution:

Graphic

images!


We have an app for that ola super conference session 429 february 3 2011

Caution:

Graphic

images!


We have an app for that ola super conference session 429 february 3 2011

Write promotional copy

Name your app:

10-12 characters

Blackberry/Android promo copy: 80 characters

Blackberry/Android descriptive copy: 325 characters

iTunes App Store copy: 4,000 characters

To app,

or not

to app…


We have an app for that ola super conference session 429 february 3 2011

Caution:

Graphic

images!


We have an app for that ola super conference session 429 february 3 2011

Caution:

Graphic

images!


We have an app for that ola super conference session 429 february 3 2011

Final Testing & Launch

Boopsie tested app to ensure features worked

Boopsie submitted app to app stores

BPL to Go soft launch in November 2010


Features

features

Smart prefix search

Library account

Hours & location

Events calendar

Social media links

Stylin’

&

Profilin’


We have an app for that ola super conference session 429 february 3 2011

nh + wi = Wii NHL Slapshot

de + e-b = Dewey the library cat e-book

ju + bi + co = Justin Bieber compact disc

si + tr + pa + dv = Sisterhood of the Traveling Pants DVD

I’d like to buy a

vowel


Marketing monitoring

MARKETING & MONITORING

One to one contact

Press release

BPL Cover to Cover newsletter

BPL web page

BPL social media


We have an app for that ola super conference session 429 february 3 2011

BPL to Go Usage Nov./Dec. 2010


We have an app for that ola super conference session 429 february 3 2011

bpltogo.boopsie.com


We have an app for that ola super conference session 429 february 3 2011

Nancy Wolf

Manager of I.T.

[email protected]

Paula Thomlison

Manager of Marketing

[email protected]

Lita Barrie

CEO, Grimsby Public Library

[email protected]

For more

info….


Questions

Questions?

Thank

You!


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