1 / 10

Over-The-Top Video and Mobile Video TV HPA February 17, 2010

Over-The-Top Video and Mobile Video TV HPA February 17, 2010. Gary Arlen Arlen Communications Inc. www.ArlenCom.com. Over The Top Television. Internet-delivered TV 230 million (global) “Web-enabled stationary CE devices” by 2013 Up from 32 million in 2009 (global)

kadeem
Download Presentation

Over-The-Top Video and Mobile Video TV HPA February 17, 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Over-The-Top Video andMobile Video TVHPAFebruary 17, 2010 Gary Arlen Arlen Communications Inc. www.ArlenCom.com

  2. Over The Top Television Internet-delivered TV 230 million (global)“Web-enabled stationary CE devices” by 2013 • Up from 32 million in 2009 (global) • Game consoles, Blu-ray players + TV sets • 500+ million devices (including mobile/portable) Half of global HH will have Web-enabled device by 2013 • 20% are so equipped today Used for catch-up and VOD viewing • Original content? Source: In-Stat, Jan. 2010 (c) 2010 Arlen Communications Inc.

  3. OTT: Where the Shows Are Internet video providers have made deals with TV set makers and providers of other access devices. Selected examples (January 2010): Sources: Screen Digest, Parks Associates, Arlen Communications Inc. (c) 2010 Arlen Communications Inc.

  4. Overall Online Video Usage (U.S.) (c) 2010 Arlen Communications Inc.

  5. ~90% of Internet users watch online video Source: comScore Jan 2010

  6. ALTERNATIVES:Over-the-Top Video • Developing new revenue models • HULU will charge for shows next year • Disney “KeyChest” - multi-platform • Next-generation Apple TV? • What’s next for Boxee, Sezmi, Vudu, etc. • Failure of Veoh? • What kinds of video? (c) 2010 Arlen Communications Inc.

  7. TV Widgets • On-screen info and show supplements • Ad opportunities/enhancements • Web-enabled TV sets 2009: 400,000 2013: 13.8 million Source: Parks Associates, Sept. 2009 • 76% of consumers believe that having a widget dock on primary TV set would be “valuable” Source: The Diffusion Group, September 2009 • Each family member can build custom widgets • Yahoo, Google, others supplying developer kits (c) 2009 Arlen Communications Inc.

  8. Broadband Tries to Stay Competitive • Making a comeback with on-screen widgets • Viewers can buy widgets, just like Apps • Program enhancements • Additional information and ads • Participatory TV • AT&T uVerse: • Dallas pick your camera angle • Sports events • Similar to ACTV, Videoway of 1990s . (c) 2009 Arlen Communications Inc.

  9. Over The Air Mobile Video Competing products arriving simultaneously Consumer confusion OMVC • Sustaining the Broadcast model FLO TV • Super Bowl commercials Mobile Internet • Olympics commercials • iPhone/iPad video options (c) 2010 Arlen Communications Inc.

  10. Coming Up • FCC National Broadband Plan • Due to Congress March 17 • Integrates spectrum issues • Inevitable court/Congress review • “Spectrum grab” • Inevitable use of airwaves • Long term impact • Serving viewer appetites • Or business objectives? http://reboot.fcc.gov/ (c) 2010 Arlen Communications Inc.

More Related