Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014 theme yellow mthatha
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MTN MTHATHA BEACH PARTY 2014 VENUE MTHATHA DAM PROPOSED DATE : 01 NOVEMBER 2014 PowerPoint PPT Presentation


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MTN MTHATHA BEACH PARTY 2014 VENUE MTHATHA DAM PROPOSED DATE : 01 NOVEMBER 2014 THEME : YELLOW MTHATHA. THE VENUE MTHATHA DAM The venue is ideal for event of this magnitude, capacity, image, safety and impact We could build on the heritage but grow a larger and more premium event

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MTN MTHATHA BEACH PARTY 2014 VENUE MTHATHA DAM PROPOSED DATE : 01 NOVEMBER 2014

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Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014 theme yellow mthatha

Designed by .Mass brands communications

MTN MTHATHA BEACH PARTY 2014

VENUE MTHATHA DAM

PROPOSED DATE : 01 NOVEMBER 2014

THEME : YELLOW MTHATHA


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

THE VENUE MTHATHA DAM

The venue is ideal for event of this magnitude, capacity, image, safety and impact

We could build on the heritage but grow a larger and more premium event

Parking facility in abundance and secured

The venue is family friendly and safe.


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

BACKGROUND

Mass brands directors come from the initial concept of Soweto beach party. We want to cast the net wide with this concept and bring it to this vibey area.

Mass brands specializes in brand building and strategy, brand activations and events.

With MTN opening offices in that region we saw it fitting to use this idea as launching MTN in the region with the first annual MTN Mthatha beach Party.


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

Background

Mass brands will build on the nostalgia and emotional heritage of Mthatha dam, in this vibey region without a beach.

Mass brands directors having been involved previously with organizing of Soweto beach party , will try and deliver spectacular event.

We want to leave lasting and effective impact for both community and MTN brand.


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

Creating a sense of brand community

Mass brands communications want to bring happy moments to communities and create brand associations with giant brands that will bring the happy moments to them.

The region has lot of potential and the event of this magnitude will prove that and lead to future opportunities to grow the event.

The event will cater for all family members and will have entertainment area for children


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

Event activation

Will have giveaway for MTN subscribers who have been active users for the past 3 months when they purchase tickets.

Will have beach party babes, in bakkies with MTN t- shirts , will surf to key outlets in the region to promote the event.

Beach party babes will drive a 3 months (12 weekends) event activations in malls, clubs and tertiary institutions.

This will create brand awareness for MTN and the beach party.


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

2014 BEACH PARTY

At the beach, braai , drinking (cans only)

Limited and enclosed public bar area.

MTN Competition.

Kidz zone , jumping castle foam and slipy slides.

Entertaintment (Artist, DJ’S and dancers)

Event T-shirts printed “ Mthatha othathayoSiyellow 2014”


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

2014 BEACH PARTY

Public access R120

VIP R250 X 300

VIP secluded area with top stage visibility

KIDZ R40

Entertainment, entertainment and some more

PARTY TILL LATE


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

MARKETING PLAN

Street posters

SABC 1 LIVE (ziwapi)

Umhlobo wene FM, True FM and UCR FM

Facebook page

50 free tickets to local radio stations

Event competition ticket holders SMS to short number


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

PROPOSED LINE UP

Top local artist DJ’S

Big NUZ DJ Oskido

Proffessor Black coffe

UhuruZakesBantwini

Mafikizolo DJ Bongz

ZaharaMahootavsVetkoek


Mc fats maluleka andile from khumbul ekhaya

Designed by .Mass brands communications

MC

FATS MALULEKA

ANDILE FROM KHUMBUL’EKHAYA


Mtn mthatha beach party 2014 venue mthatha dam proposed date 01 november 2014

Designed by .Mass brands communications

SPONSOR OPPORTUNITIES

Naming sponsor R950 000

50 % brand coverage

stage dominance

Hospitality VIP 50 TICKETS

Set up morgue , gazebo, water bottles and other branding material

Event and brand activations at the malls and outlets


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