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Competitive Wisconsin / WAA Research Project

Competitive Wisconsin / WAA Research Project . Paula Bonner President and CEO Wisconsin Alumni Association Mark Menzel Director of Marketing and Research Wisconsin Alumni Association September 13, 2006. Survey Penetration. Sent to 43,670 alumni via e-mail

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Competitive Wisconsin / WAA Research Project

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  1. Competitive Wisconsin / WAA Research Project Paula Bonner President and CEO Wisconsin Alumni Association Mark Menzel Director of Marketing and Research Wisconsin Alumni Association September 13, 2006

  2. Survey Penetration • Sent to 43,670 alumni via e-mail • 26,778 from across the state of WI • 16,892 from WAA “geocities” across the country: Chicago, Twin Cities, New York, Los Angeles, Washington D.C., Denver and Boston • 4,551 respondents (10.4% response rate) • 95% confidence level

  3. In-state vs. out-of-state

  4. Breakout of WI respondents

  5. Where WI respondents work • Very little variability between where WI residents live and where they work • 95.9% of respondents work in the same area in which they live • Less than 1.5% of WI residents surveyed commute across the border to IL or MN

  6. Breakout of out-of-state respondents

  7. Out-of-state responses * “Other” includes: For lower taxes, Didn’t like it in WI, Wanted a more attractive lifestyle, Didn’t like the weather, and Other.

  8. Out-of-state responses

  9. Out-of-state responses Would you consider moving back to Wisconsin? Open-ended response trends: * Of those that said yes, roughly 15% said the only reason they don’t move back to WI is due to lack of career/job opportunities.

  10. Out-of-state responses

  11. Wisconsin resident responses

  12. Wisconsin resident responses

  13. Wisconsin resident responses

  14. WI resident responses

  15. Composite responses Participants were asked how influential the following factors were in their decision to live in a community: • Vitality: I value a vibrant community where people are “out and about” using public parks, trails and recreation areas, and living in a healthy community. • Cost of Lifestyle: I want a community where I can afford to live, work and play. • Social Capital: I value living in a diverse community where people are engaged and involved in community life. • Around Town: I want access to places for: eating out, entertainment, bars, coffee shops and stores. • Employment Opportunity: I want a broad choice of places to work and an environment that is friendly to entrepreneurs. • Learning: I want to plug into strong schools, smart community and lifelong learning opportunities (e.g., yoga or cooking classes; book clubs; classes, etc.).

  16. Composite responses

  17. Composite responses

  18. In-state vs. out-of-state • Out-of-state respondents agreed less strongly with the following statements: • It’s a great place to be a single, young professional • It’s a great place for a career

  19. Composite responses

  20. Composite responses Would you recommend WI to a peer who was considering relocating? Open-ended response trends:

  21. Demographics

  22. In-state vs. out-of-state Age did have an effect on in-state vs. out-of-state residency • A higher percentage of 22-25 year-olds and 25-29 year-olds were from out-of-state • WI had a higher percentage of 35-39 year-olds and 40-45 year-olds.

  23. Demographics

  24. Demographics

  25. Demographics

  26. In-state vs. out-of-state Location showed very little effect on industry • Only two industries showed significant effect: • 6.73% more WI residents were in health care • 5.46% more WI residents were in education • Other variations among industries across residency showed little significance

  27. Demographics

  28. In-state vs. out-of-state Income was affected by state residency: • In general, people out-of-state earn more in all salary ranges except $75-$100K • 3% more for $100-$150K • 2% more for $150-200K • 5% more for $200K+ • Numbers not heavily significant

  29. Demographics

  30. Demographics

  31. Summary • Wisconsin’s biggest asset is quality of life • People who choose to live in WI, work in WI • WI is doing well, retaining 80.7% of in-state respondents who grew up here • Nearly 75% of respondents from WI come back within six years • Nearly half of all WI residents participating indicate a plan to be in WI 10+ years…with over 40% saying they’ll be in WI for life!

  32. Summary • Job/Career-related opportunities was the leading reason out-of-state respondents said they left WI • Still, 58.9% of out-of-state respondents said they would consider moving back to WI • However, job/career-related opportunities was still a major concern • Ultimately, respondents indicate that any community, regardless of where, must “have it all” for it to be a consideration of where to live

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