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Welcome to the Twelfth Annual Investor’s Meeting

Welcome to the Twelfth Annual Investor’s Meeting. Thank You. Thank You. Fredericksburg Regional Alliance. Public/Private Partnership City of Fredericksburg Caroline King George Spotsylvania Stafford 61 Private Sector Investors. Economic Development Team.

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Welcome to the Twelfth Annual Investor’s Meeting

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  1. Welcome to the Twelfth Annual Investor’s Meeting

  2. Thank You

  3. Thank You

  4. Fredericksburg Regional Alliance Public/Private Partnership • City of Fredericksburg • Caroline • King George • Spotsylvania • Stafford • 61 Private Sector Investors

  5. Economic Development Team • City of Fredericksburg – Karen Hedelt • Caroline County – Gary Wilson • King George County – Nicole Thompson • Spotsylvania County – Tom Rumora • Stafford County – Tim Baroody

  6. Impact of Recession: A Regional Perspective • Certain segments of the business community impacted more than others • Perceptions of the region’s economy depends on what business you are in • Many people still do not “feel” the recession is over

  7. Marketing Activities to Generate More Business Centre Court

  8. Marketing Activities to Generate More Business UMW Dahlgren Education & Research Center

  9. Marketing & Networking Activities • 14 Marketing Events • 15 Legislative & Political Receptions • 19 Speaking Engagements • 103 Networking Activities & One-on-One Meetings Health South All designed to attract attention to and generate calls

  10. Representing the Region • Handed out over 700 business cards • Answered 1,510 in-bound business calls • Provided marketing and business product information to 364 inquiries Mary Washington Hospital

  11. Mission • Provides a positive picture of what demographics mean to our region • Positive interpretation of data – Business Connecting with Customers • Represent each locality fairly with equal access to land the project • Essentially, when calls come in, the FRA puts enthusiasm on the line

  12. Customized Maps Locate the Customers • Demographics within • 15-mile radius • Homes with $100k+ Income: • 27,986 (29.7%) • Population with College Deg: • 67,358 (39.3%) • Total Population: • 269,584 (Age 25+: 171,394) • Median Age: 34.3yrs.

  13. Demographics Help Existing Business Are you utilizing our free services? • Best location for financial investment • Targeting consumer demographics and • projected spending patterns • Property searches aligned with strong • demographic data • Locate competing • businesses HCA Spotsylvania Regional Medical Center

  14. Corporate Executives Looking for a New Location Ask Interesting Questions • “Please send a copy of your major league sports team schedule for the season” • “Include a map of your metro stops near large public facilities” • “Include information on your trauma center” McKesson

  15. Challenges in Marketing • Need Meaningful High-Impact Budget • European Executives’ Knowledge of U.S. • Targeting How a Decision Maker Will React to Information

  16. Forecast Impact of BRAC • Russell-Knox Building • 5 Agencies • 3,200 Government Workers • Positive Impact of UMW Partnership with Higher Education • Closer Proximity to Defense Bases • Cluster Effect: 350 Government Contractors to 875 Quantico Corporate Center

  17. Fredericksburg Regional Alliance at the University of Mary Washington

  18. Economic Newsletter

  19. Economic Newsletter

  20. Economic Newsletter

  21. Main Street America is the Customer of Higher Education • Higher Education • Major part of our regional economy • Impacts competitiveness of labor force’s #1 issue • Facilitator of “life long” learning – upgrading skills • Investing in America’s #1 resource

  22. Higher Education and the Economy: • 60% of current unemployed have a high school degree or lower • Core skills – Related to predicting job performance William Anderson Convocation Center

  23. FRA/UMW Line of Communication Getting from Meta Braymer

  24. Germanna Community College Academic Services Building

  25. Eagle Village at UMW

  26. Main Street Benefits of FRA/UMW Partnership • Knowledge of cultural business • traditions • Language translations • Analysis and regional studies • Global teleconferencing facilities • Presence of International students • Internships available

  27. What Businesses are Telling Us.. Bell Curve Graph to come

  28. The Economic Future of the Region • Strategic location near Nation’s capital remains in play • Infrastructure in place • Leadership of Higher Education engaged in increasing • competitiveness • Next Stage: More Corporate Locations

  29. Looking to the Future Question for Consideration: What is in the best interest of the region?

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