Nike Competitive analysis. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu. Introduction. Nike has become one of most recognizable companies in the entire world
LeBron James, Tiger Woods, Mia Hamm
have been recognized as many of today's sports
Images that are associated with Nike .
The graph below indicates how Nike manufacturing and sales compete with their closest rivals in the early 2000’s worldwide.
Nike was the clear market leader, with 31% of the global athletic footwear market in 2007 (graphs below). Looking at the market in the United States, Europe, or Asia reveals a similar picture: Nike's market share in these regions hovers around 36%, followed by Adidas at 20%, with Puma and New Balance as distant third and fourth. The global market for athletic footwear is concentrated, with the top four firms controlling 71%. By contrast, the market for athletic apparel is both larger ($49.5 billion in 2005) and more diffuse; the top five firms control only 27% of the market. Nike is, however, also the global leader in apparel, with a 7% market share in 2007.