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Alicia Dunams BestellerinaWeekend

Bestseller In a Weekend. Alicia Dunams www.BestellerinaWeekend.com. my name is Alicia Dunams bestselling author and coach.

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Alicia Dunams BestellerinaWeekend

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  1. Bestseller In a Weekend Alicia Dunams www.BestellerinaWeekend.com

  2. my name is Alicia Dunamsbestselling author and coach “I’ve created a 5 step process that shows business owners how to go from idea to author in 4 hours or less so that they can establish credibility, get more exposure, attract more clients, and make more money.”

  3. Getting to Know Me... • Over the last three years I've helped more than 40 business owners, just like you, go from idea to author in record time. • By applying the strategies that I teach my clients to get media coverage, attract business opportunities, and grow their existing businesses, on average, they experience as much as a 23% increase within the first 6 months in completing their book.

  4. Bestseller In a Weekend • This workshop is created to help busy business owners leverage their specified knowledge and demonstrated expertise by writing a book quickly.

  5. You’re in the right place if… • You’re tired of thinking about writing (or finishing) a book and are ready to actually do it • You’re ready to package your knowledge and profit from your expertise • You want to expand your business offerings into multiple streams of income

  6. This Weekend You’ll Discover, How to • WRITE • PUBLISH • MARKET • PROMOTE • MAKE MONEY • Your book …usingmy • 5-part signature process

  7. Why Write a Book?

  8. WHY ARE YOU HERE? • Establish Credibility • Secure Paid Speaking • Attract More Clients/Grow Database • Gain Expert Status in your industry/niche- • Generate Publicity/Exposure • Create Multiple Streams of Income • Create a product - “Back of the Room” • Scale your Business

  9. How to package your knowledge and profit from your expertise…

  10. Regular BUSINESS OWNERS…

  11. The formula… Normal Business Owners + Writing a Book= Industry Expert Thought Leader Business Expert Celebrity Social Influencer

  12. Business Celebrities… orRegular Business Owners who wrote a book

  13. Who are you and WHY should I believe what you say?

  14. Introductions EXERCISE Hello, my name is ___________________. I help _________________ be/do/have _________________ and ________________.

  15. Let’s Write Your Bio SAMPLES

  16. Sample Bios Marriage and Relationship therapist, Dr. Shane Perrault is a psychologist with over 17 years of experience in his field. He currently blogs for Psychology Today Magazine and BlackandMarriedwithKids.com, and appears as a marriage expert in "You Saved Me," the new film documentary about black marriages.  A highly sought after speaker, Dr. Shane spoke at the 2009 Congressional Black Caucus during Congresswoman Norton's Forum, "Single Women, Unmarried Men: What has Happened to Marriage in the Black Community." He has been featured on radio, TV and print media, including Essence Magazine, The Washington Times, The Washington Post, and Black Voices. To find out more, visit http://www.AfricanAmericanMarriageCounseling.com.

  17. Sample Bios Licensed acupuncturist, herbalist, and professor of Chinese medicine, Jasmine Rose Oberste co-founded the non-profit project Chinese Herb Garden, which promotes the sustainable use of Asian medicinal flora and is sponsored by the Trust for Conservation Innovation. Her writings and photography of medicinal herbs have appeared in HerbalGram, Qi Journal and the California Journal of Oriental Medicine. Visit www.jasminerose.com for more information.

  18. Sample Bios

  19. Sample Bios Licensed clinical psychologist and certified childhood trauma specialist, Dr. Regalena ‘Reggie’ Melrose is the author of the ground-breaking books, You Can Heal Your Child (Bush Street Press, 2009) and Why Students Underachieve: What Parents and Educators Can Do about It (Rowman & Littlefield, 2006). Reggie is an international speaker and California State University professor. She maintains a successful private practice as a trauma healing specialist for children, adolescents, and adults. For more information, visit www.DrMelrose.com.

  20. Sample Bios

  21. 60 Second Questions EXERCISE 5 accomplishments you’ve reached in your business, industry, or area of expertise.

  22. 60 Second Questions EXERCISE What gives you the authority to write a book?

  23. 60 Second Questions EXERCISE How can your book add value to your specific industry or business?

  24. “I turn business owners into bestselling authors using my 5 step proven process.”

  25. Bestseller In A Weekend 5 Part Signature Process WRITE - 5 Steps to Go From Idea to Author in 4 Hours or Less PUBLISH - Explore the 5 Paths to Printing and Publishing Your Book MARKET - 4 Surefire Ways to Sell Your Book Plus, One That Will Make You a Bonifide Bestseller PROMOTE - 5 Ways to Leverage your book Build your Brand MAKE MONEY - 10 Ways to Make Money with your Book

  26. WRITE 5 Steps to Go From Idea to Author in 4 Hours or Less

  27. Bestseller Outline What is your book topic? Identify the topic of your book Define what your book is about What concept do you want to communicate? What message do you want to share?

  28. 60 Second Questions EXERCISE Based on your expertise, 5 biggest accomplishments, and the value you would add to your industry, what will the topic of your book be?

  29. 60 Second Questions EXERCISE If you were in front of an audience of 100 of your ideal clients, what one idea would you present?

  30. 60 Second Questions EXERCISE Identify your ideal clients. Who will read your book?

  31. 60 Second Questions EXERCISE What’s ONE concept do you want to communicate? What ONE message do you want to share?

  32. 3. Define 4 – 8 core concepts to support your book topic

  33. 60 Second Questions EXERCISE What are your core values, beliefs, or arguments that you want to share regarding this topic? Give four – eight concepts.

  34. 60 Second Questions EXERCISE What 4 concepts will your book teach?

  35. Prepare your top 20 QUESTIONS

  36. 60 Minute Questions EXERCISE Come up with 20 QUESTIONS for EACH CORE CONCEPT. (80 Questions+)

  37. 4. Answer, Expand and Clarify your Questions You will be interviewed about the 20 questions you createdWhen answering these questions, please: Cite case studies Provide examples Share success stories Make sound arguments

  38. 5. Transcribe Turn your words into writing Your audio interview will be transcribed into working document You have 120 minutes to complete your audio

  39. Bestseller in a Weekend 2 hours of Audio = 20,000 words = 100 page 5.5 x 8.5 book

  40. 6. Instructions to upload MP3Download YouSendIt or Box.net. UPLOAD and SAVE MP3 to laptop.Name the MP3 with the following naming convention LASTNAME_BIAW_4911Email MP3 file to "Lenna K. Millar" lennakay@xtra.co.nz and CC Alicia@aliciadunams.com at via Box.net or YouSendIt. (there may be a nominal sending charge depending on file size)Email MP3 by 4:30pm PST on 6/4/2011. *

  41. Social Media Exercise List one “aha” moment or thing you learned today. #BSIAW, @AliciaDunams: Twitter Alicia Dunams Alicia Dunams – Getting You Published

  42. Homework Assignment Brainstorm 3-5 Working Book Titles

  43. Bestseller In a Weekend Alicia Dunams | www.BestsellerinAWeekend.com

  44. Bestseller In a Weekend Day 2 Alicia Dunams | www.BestsellerinAWeekend.com

  45. Day 1 Recap • Developed your business elevator pitch • Crafted your “back of the book bio” to boost your credibility instantly • Defined your Bestseller Outline, AKA. TOC • Wrote your book using my prooven 5-step signature process • Book Topic • Core Concepts • “20 Questions” • Interview and Answer • Transcribe = 20K, 100 page book

  46. How to Create a High-Impact Book Cover • Your photograph on the front or back cover. • An endorsement on the front or back cover. • The features and benefits from your book. What takeaways will your readers receive from your book? • Your Website. • Your name must always be on the front and back cover of your book. • The back cover of your book should include a short bio of the author. •  The ISBN/Barcode should be included on the back cover. • If you’re promoting a free offer, and you should be, someone should be able to see that offer immediately.  • Last, but definitely not least, your book cover should include your book’s title and subtitle.

  47. How to title your book TITLE = NOUN SUBTITLE = VERB ___________ TEACHES THE /HOW _____________

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