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Social Media: Implications for Journalists & Executives. Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor 19 th – 21 st November , 2012 Mombasa Continental Resort and Spa. ________________

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Social Media: Implications for Journalists & Executives

Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor

19th– 21st November, 2012

Mombasa Continental Resort and Spa

________________

CHURCHILL OTIENOManaging Editor – Digital & Convergence

Nation Media Group


  • NMG Experience

  • The most important thing in communication is to hear what isn't being said —Peter Drucker

  • Media Convergence: Journalism Redefined

  • Social Media: Play or work?

  • The new executive: Direct line to your publics

  • Navigating the Madness


NMG in the Digital Space

  • Mobile Products

  • NationMobile 6667

    • Breaking News

    • Politics

    • Jobs

    • Love

    • Stock

    • Sports

    • Entertainment

    • LifeStyle

    • CountyNews

  • Ngoma 6025

  • Service Products

  • N-soko/Jobs

  • N-soko/Property

  • TwendeTwende

  • Swahilihub.com

  • syndication.nation

www.nation.co.ke

Brand Products

  • nation.co.ke

  • bdafrica.com

  • theEastAfrican.com

  • ntv.co.ke

  • ntv.co.ug

  • easyfm.co.ke

  • monitor.co.ug

  • citizen.co.tz

  • africareview.com

  • Zuqka.com

  • E-papers

    • Nation

    • EastAfrican

    • Buss. Daily

    • Taifa


Current Traffic : nation.co.ke

www.nation.co.ke


Current Traffic

www.nation.co.ke


NMG on Social Media


who is the media?


LOL


RT


#KPA


SMH


Power shift


global mobile trends


global internet trends


who’s driving internet growth?


Kenya’s IDI spiderchart


Private thought pushed into public space at the speed of light


Convergence


…consider

  • Where do people run to when a story breaks?

  • How well represented is your perspective during crisis?

  • What opportunity for audience/customer engagement?

  • How effective for building of personal brands?


Whose Message?

Publics

Language

Style

Frequency/Speed

Engage


3 Qs

  • How do you use social media as a reporting tool?

  • How do you use social media as a promotional tool?

  • How do you balance your personal vs professional images?


ethics


…some issues

  • Statements on social media can be just as defamatory/hateful as they would be if published elsewhere

  • Lasting memory…….first OR wrong

  • RTs = Endorsement

  • Identity fraud

  • Cultural competence

  • To whom are you accountable?


Social Media Mentions


Key Takeaways

  • Speed is of essence

  • No secrets / Publish into eternity

  • You will rarely have all the answers

  • No predicting tomorrow


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@otienoc | [email protected]| Facebook.com/cotieno


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