Social media implications for journalists executives
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Social Media: Implications for Journalists & Executives. Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor 19 th – 21 st November , 2012 Mombasa Continental Resort and Spa. ________________

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Social media implications for journalists executives

Social Media: Implications for Journalists & Executives

Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor

19th– 21st November, 2012

Mombasa Continental Resort and Spa

________________

CHURCHILL OTIENOManaging Editor – Digital & Convergence

Nation Media Group


Social media implications for journalists executives

  • NMG Experience

  • The most important thing in communication is to hear what isn't being said —Peter Drucker

  • Media Convergence: Journalism Redefined

  • Social Media: Play or work?

  • The new executive: Direct line to your publics

  • Navigating the Madness


Nmg in the digital space

NMG in the Digital Space

  • Mobile Products

  • NationMobile 6667

    • Breaking News

    • Politics

    • Jobs

    • Love

    • Stock

    • Sports

    • Entertainment

    • LifeStyle

    • CountyNews

  • Ngoma 6025

  • Service Products

  • N-soko/Jobs

  • N-soko/Property

  • TwendeTwende

  • Swahilihub.com

  • syndication.nation

www.nation.co.ke

Brand Products

  • nation.co.ke

  • bdafrica.com

  • theEastAfrican.com

  • ntv.co.ke

  • ntv.co.ug

  • easyfm.co.ke

  • monitor.co.ug

  • citizen.co.tz

  • africareview.com

  • Zuqka.com

  • E-papers

    • Nation

    • EastAfrican

    • Buss. Daily

    • Taifa


Social media implications for journalists executives

Current Traffic : nation.co.ke

www.nation.co.ke


Social media implications for journalists executives

Current Traffic

www.nation.co.ke


Nmg on social media

NMG on Social Media


Who is the media

who is the media?


Social media implications for journalists executives

LOL


Social media implications for journalists executives

RT


Social media implications for journalists executives

#KPA


Social media implications for journalists executives

SMH


Power shift

Power shift


Global mobile trends

global mobile trends


Global internet trends

global internet trends


Who s driving internet growth

who’s driving internet growth?


Kenya s idi spiderchart

Kenya’s IDI spiderchart


Private thought pushed into public space at the speed of light

Private thought pushed into public space at the speed of light


Convergence

Convergence


Consider

…consider

  • Where do people run to when a story breaks?

  • How well represented is your perspective during crisis?

  • What opportunity for audience/customer engagement?

  • How effective for building of personal brands?


Whose message

Whose Message?

Publics

Language

Style

Frequency/Speed

Engage


Social media implications for journalists executives

3 Qs

  • How do you use social media as a reporting tool?

  • How do you use social media as a promotional tool?

  • How do you balance your personal vs professional images?


Ethics

ethics


Some issues

…some issues

  • Statements on social media can be just as defamatory/hateful as they would be if published elsewhere

  • Lasting memory…….first OR wrong

  • RTs = Endorsement

  • Identity fraud

  • Cultural competence

  • To whom are you accountable?


Social media mentions

Social Media Mentions


Key takeaways

Key Takeaways

  • Speed is of essence

  • No secrets / Publish into eternity

  • You will rarely have all the answers

  • No predicting tomorrow


Social media implications for journalists executives

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@otienoc | [email protected]| Facebook.com/cotieno


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