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Social Media: Implications for Journalists & Executives. Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor 19 th – 21 st November , 2012 Mombasa Continental Resort and Spa. ________________

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social media implications for journalists executives

Social Media: Implications for Journalists & Executives

Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor

19th– 21st November, 2012

Mombasa Continental Resort and Spa

________________

CHURCHILL OTIENOManaging Editor – Digital & Convergence

Nation Media Group

slide2

NMG Experience

  • The most important thing in communication is to hear what isn\'t being said —Peter Drucker
  • Media Convergence: Journalism Redefined
  • Social Media: Play or work?
  • The new executive: Direct line to your publics
  • Navigating the Madness
nmg in the digital space
NMG in the Digital Space
  • Mobile Products
  • NationMobile 6667
    • Breaking News
    • Politics
    • Jobs
    • Love
    • Stock
    • Sports
    • Entertainment
    • LifeStyle
    • CountyNews
  • Ngoma 6025
  • Service Products
  • N-soko/Jobs
  • N-soko/Property
  • TwendeTwende
  • Swahilihub.com
  • syndication.nation

www.nation.co.ke

Brand Products

  • nation.co.ke
  • bdafrica.com
  • theEastAfrican.com
  • ntv.co.ke
  • ntv.co.ug
  • easyfm.co.ke
  • monitor.co.ug
  • citizen.co.tz
  • africareview.com
  • Zuqka.com
  • E-papers
    • Nation
    • EastAfrican
    • Buss. Daily
    • Taifa
slide5

Current Traffic

www.nation.co.ke

consider
…consider
  • Where do people run to when a story breaks?
  • How well represented is your perspective during crisis?
  • What opportunity for audience/customer engagement?
  • How effective for building of personal brands?
whose message
Whose Message?

Publics

Language

Style

Frequency/Speed

Engage

slide24
3 Qs
  • How do you use social media as a reporting tool?
  • How do you use social media as a promotional tool?
  • How do you balance your personal vs professional images?
some issues
…some issues
  • Statements on social media can be just as defamatory/hateful as they would be if published elsewhere
  • Lasting memory…….first OR wrong
  • RTs = Endorsement
  • Identity fraud
  • Cultural competence
  • To whom are you accountable?
key takeaways
Key Takeaways
  • Speed is of essence
  • No secrets / Publish into eternity
  • You will rarely have all the answers
  • No predicting tomorrow
slide32

<>

@otienoc | [email protected]| Facebook.com/cotieno

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