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Expanding Our Reach A Deeper Look at Youth Tobacco Survey (YTS) HWTF Annual Conference

Expanding Our Reach A Deeper Look at Youth Tobacco Survey (YTS) HWTF Annual Conference October 13, 2010 Jim D. Martin, Director of Policy & Programs Tobacco Prevention and Control Branch. Analysis and Trends of NC Youth Tobacco Survey (YTS ).

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Expanding Our Reach A Deeper Look at Youth Tobacco Survey (YTS) HWTF Annual Conference

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  1. Expanding Our Reach • A Deeper Look at Youth Tobacco Survey (YTS) • HWTF Annual Conference • October 13, 2010 • Jim D. Martin, Director of Policy & Programs • Tobacco Prevention and Control Branch

  2. AnalysisandTrends of NC Youth Tobacco Survey (YTS) ►Smoking rates among middle and high school students have significantly decreased from 1999-2009. ►Smokeless tobacco use has not significantly changed over this time period. ►New smokeless products (snus, orbs, strips) are viewed by studentsas less risky alternatives to regular smokeless tobacco use. (CDC says they are not a safe substitute). ► The dangers of smoking and secondhand smoke are widely known among students. ► Students reporting positive beliefs about smoking as an enhancer of “coolness” and friendship remains a problem.

  3. Analysis and Trends of NC YTS(Cont.) ►Substantial differences exist in brand preferences by race/ethnicity. ►Students who are more susceptible to tobacco use report similar characteristics. ►Data show that middle and high school youth report broad support for indoor and outdoor smoke-free policies. ►Young adults (18-24 year old) have higher smoking rates than high school students and adults overall.

  4. Cigarette Use in NC High Schools and Middle Schools Source: NC YTS 1999-2009

  5. Source: North Carolina Youth Tobacco Survey 1999, 2001, 2003, 2005, 2007, 2009

  6. Smokeless Tobacco Use in NC High Schools and Middle Schools Source: North Carolina Youth Tobacco Survey 1999, 2001, 2003, 2005, 2007, 2009

  7. Perceptions of Risk and Awareness of New Smokeless Tobacco Products Among NC Teens in High School and Middle School Source: North Carolina Youth Tobacco Survey 2009

  8. Belief that Secondhand Smoke is Harmful Among NC Students Source: North Carolina Youth Tobacco Survey 2009

  9. Belief that Smoking for Only a Year or Two Is Not Safe Among NC Teens Source: North Carolina Youth Tobacco Survey 2009

  10. Belief About Smokers Among NC Teens Source: North Carolina Youth Tobacco Survey 2009

  11. Ethnic Preferences for the Three Leading Brands Among NC Teens Who Are Current Smokers Source: North Carolina Youth Tobacco Survey 2009

  12. Students Who are Susceptible Over Time to Tobacco Use (e.g. report the possibility of trying tobaccoin the next year) Characteristics that increase susceptibility: ► Willingness to use or wear tobacco industry promotional items ► Have friends who use tobacco ► Exposure to smoking environments and depictions of tobacco use in media Source: UNC Tobacco Prevention and Evaluation, YTS Analysis 1999-2009

  13. Support of Smoke-Free Policies for Indoor and Outdoor Public Places among NC Teens Source: North Carolina Youth Tobacco Survey 2009

  14. By 2010, decrease the prevalence of adults who smoke in North Carolina from 25% to 12% Adults Vision 2010 Goal

  15. Source: NC Behavioral Risk Factor Surveillance System (BRFSS) 1999-2009

  16. By 2020, decrease the percent of high school youth currently using any tobacco from 25.8% to 15.0% Source: North Carolina Youth Tobacco Survey 2009

  17. Key Evidence-Based Interventions Promoting Behavior Change Over Time ► Price (10% price increase minimum) ► Tobacco-free and Smoke-free Policies ► Media (TRU and Truth) (especially when combined with local interventions) ► Youth Advocacy for evidenced-based policies ► Treatment that is low cost or no cost

  18. For more information on NC YTS Data: See: http://www.tobaccopreventionandcontrol.ncdhhs.gov/data/yts/index.htm Or contact: Molly Aldridge molly.aldridge@dhhs.nc.gov (919)707-5412

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