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Best Practices for COVE/Merlin Metadata Producer Webinar, October 5, 2010

Best Practices for COVE/Merlin Metadata Producer Webinar, October 5, 2010. AGENDA. Project Merlin Update PBS.org Programming Metadata Best Practices Metadata Resources. PROJECT MERLIN UPDATE. Merlin Admin Tool Release 1 Complete PBS.org in private beta

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Best Practices for COVE/Merlin Metadata Producer Webinar, October 5, 2010

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  1. Best Practices for COVE/Merlin Metadata Producer Webinar, October 5, 2010

  2. AGENDA • Project Merlin Update • PBS.org Programming • Metadata Best Practices • Metadata Resources

  3. PROJECT MERLIN UPDATE • Merlin Admin Tool Release 1 Complete • PBS.org in private beta • PBS.org public launch: October 21, 2010 • 1176 (and counting) web objects contributed by producers and stations! • 10382 videos from COVE

  4. BETA FEEDBACK “First, let me congratulate you, and thank you, for providing truly one of the most visually exciting and informative websites on the Internet. I believe that you have taken over first place from Nat Geo for visual appeal, no small accomplishment. You are also the best in info diversity. You are among the best in information sophistication.”

  5. THANK YOU!

  6. Expose the depth & breadth of PBS programs & topics by leveraging Merlin • Surface long & short form videos with COVE • Drive broadcast tune-in • Drive online traffic and engagement • Spotlight station content and drive traffic to local sites PBSi PROGRAMMING PRINCIPLES

  7. CORE OF THE PBS.ORG REDESIGN MERLIN + COVE =

  8. 1 2 • National and station content • Lightly curated and dynamically driven • Slots 1 & 2: Pinned with editorially selected content • Slot 3: Local station content (also, every 5th slot after) 3 3 TOPIC PAGES

  9. METADATA BEST PRACTICES • Informed by review of PBS.org Beta site • PBS Staff • Producers • Stations • PBS Viewer panel • Designed for optimal presentation in many platforms • Constantly evolving as new platforms/needs are added

  10. COVE: MORE THAN THE PORTAL • All COVE videos should be presented to stand alone, in any platform: • PBS.org • Producer Sites • Video Portal • Mobile (iPhone & iPad Apps) • PBS Widgets • Newsletters • Social Media Outreach • API: Destination Unknown

  11. COVE PROMO VIDEOS Promo videos should be tagged in COVE, to avoid duplicates in Merlin

  12. WRITING TITLES Strong examples • Weak examples • “Tradition of Strength” – too vague, could apply to many things. • “Melanie Shmois” – who is she, why is she covered/interviewed? • “Howard Dean”– on what, health care reform, 2010 midterm elections, etc? • Episode numbers, or full dates

  13. EPISODE DATES NO LONGER WORK • Special Headline Cases • Segmented programs • News & Public Affairs programs • Current titles • Date • Episode number • Permissible in COVE, but is unviable in Merlin • Options • Segment video in Cove • Producer suggestions

  14. CHOOSING GOOD IMAGES • Images dramatically impact click-thrus • Use striking photos, not program logos or text • Don’t repeat images for multiple objects • Try to avoid screengrabs when possible • Hi-res requirements: 16x9, at least 640x360

  15. SMART TOPIC ASSIGNMENT • Less is more • Full episodes should be tagged to primary topic • Example: Case: A film about an average Australian-American who goes back ancestral home to find more about his family’s past during WWII. Topics selected:  Biography & Profiles, Biography & Profiles, Film & Television, Global Affairs, History, Literature & Writing, Modern, News & Public Affairs, People & Profiles, United States, World

  16. SMART TOPIC ASSIGNMENT • COVE = Merlin • Maintain the collective harmony • Meet user expectations • Assign topics as with your producer sites • Threshold to consider • Don’t forget the tags

  17. SHORT DESCRIPTIONS • Provide the “hook” to grab a reader • Set user expectations • Highlight non-articles such as games, quizzes, photo galleries, etc. • Keep it short and clear

  18. METADATA RESOURCES • Producer Exchange: www.PBS.org/exchange • Merlin Resource Center: Merlin Content Standards and Specifications • COVE: COVE Tips and Tricks • Station Remote Control (for stations) • Your Program Manager • Problems: Use JIRA, choose “Video” or “Merlin”

  19. QUALITY ASSURANCE • Producers: Help us help you • PBSi Content and Promotions Team • Flagging in Merlin

  20. QUESTIONS

  21. CONTACTS • Producer Products and Services, PBS Interactive • Matt Schoch703.739.8489meschoch@pbs.org • Content and Promotions, PBS Interactive • Jessica Duda703.739.8696jaduda@pbs.org

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