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Members’ Day Paultons Park 22 November 2017

Join us for the NFTA Members' Day at Paultons Park on 22nd November 2017. Discover the latest updates, marketing strategies, and exciting attractions in the New Forest.

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Members’ Day Paultons Park 22 November 2017

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  1. Members’ Day Paultons Park 22 November 2017

  2. 2016 - NFTA Strategy Findings • Falling membership & revenues • Systems – paper based membership • Proposition in need of major review • Bias towards accommodation – need to broaden offer • Inward facing – no external voice – lobbying, partnerships, funding • No coherent Sales & Marketing strategy • Lack of brand awareness – confusion around who does what

  3. Membership Trend • 2011-12 = 278 • 2012-13 = 276 • 2013-14 = 264 • 2014-15 = 240 • 2015-16 = 219 • 2016-17 = 208 • 2017-18 = 188 • 7-years = 33% reduction

  4. 2017 – NFTA Headlines • Go New Forest launches in April • Admin transition to GNF • Marketing transition to GNF & Little Acorns Group restructured • Marketing Group help GNF with the new website • NFTA Steering Group create a “plan for growth” • NFTA Steering Group agree to sponsor BGTW conference • NFTA Steering Group vote unanimously to merge into GNF

  5. Merger Benefits NFTA Group structure remains NFTA Steering Group becomes GNF Steering Group Strengthen member benefits – focus on growth GNF wholly own new destination website NFTA residual funds controlled by GNF Steering Group Overall cost of membership / advertising reduced Experienced team delivering the strategy More effective voice CIC structure allows us to develop broader funding opportunities

  6. EGM Proposal For New Forest Tourism Association (NFTA) to merge with Go New Forest CIC (GNF) and for NFTA to be dissolved with affect from 31st December 2017.

  7. Members’ Day Agenda • 2.20Destination Marketing - Anthony Climpson (CEO GNF) • New Destination Website - Richard Veal (New Mind) • 3.00Refreshments and networking with Corporate Members • 3.30Destination Marketing • New Members’ Intranet • British Guild of Travel Writers AGM 2018 • 3.50Go New Forest – Presentation, Steve Lorton (Chairman GNF) • 4.00‘What’s New and What’s On 2017/18’ • Paultons Park • The Horse Raft • Beaulieu • St Barbe Museum and Art Gallery • 4.30Close of official agenda items - Further opportunity for • networking from 4.30pm – 5.00pm

  8. Destination Marketing Anthony Climpson CEO Go New Forest

  9. New Destination Website Richard Veal MD New Mind

  10. Destination Marketing Anthony Climpson CEO Go New Forest

  11. New Members Intranet Carol Seymour Business Manager Go New Forest

  12. British Guild of Travel Writers AGM 2018 Christine Ames Membership Liaison Go New Forest

  13. Go New Forest Update NFTA Members Day Wednesday 22nd November 2018

  14. Initial Set Up: • Negotiations with NFDC. • Undertaking the “legal’s”. • Arranging Office and infrastructure. • Setting up the GNF Board • Creating a Business Plan • Managing Cash Flow. • “Go New Forest” Launched April 2017. ………and most importantly: Setting up the Team – The major asset of “Go New Forest”

  15. Achievements to Date: • More efficient admin and contact with the membership. • Launch of the new Destination Website owned and managed exclusively by GNF. • Securing of the British Guild of Travel Writers event in January 2018. • Merging membership & advertising rate cards for more “cost effective” marketing & improved membership benefits. • Launch of the new Intranet to improve member communications. • Provide a viable alternative to On-Line Travel Agents etc. “Independent Destination Marketing to Support all Member Businesses”

  16. Being a “not for profit” business – in time we have the ability to re-invest reserves back into the marketing and support of the destination…… Members are in effect the “owners”!

  17. What can members do to further assist?: • Support the new website and marketing initiatives. • Pay invoices promptly! ……& most importantly get involved with our Destination Marketing!!

  18. Ongoing Objectives: • To build on the foundations we have laid down over the last 8 months. • To continue to improve engagement with the wider membership. • Continue the development of the Destination website and social media • Establish the cash flow and finances to create a sustainable business model that is able to continue to invest in and innovate the marketing of the Destination. • Provide a sense of “togetherness” with all business working for mutual benefit. …..Be the envy of all other Destination teams!!

  19. What’s New & What’s On 2017/18

  20. Members’ Day Paultons Park 22 November 2017

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