Who knows you best
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“Be part of the team”. Fans are #1. “Share the memories”. UGC. Who knows you best?. Making better use of the internet to build your sports team brand by integrating fan User-Generated content into your website. Using Fan-Generated Content to fuel the conversation. Who knows you best?

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Who knows you best

“Be part of the team”

Fans are #1

“Share the memories”

UGC

Who knows you best?

Making better use of the internet to build your sports team brand

by integrating fan User-Generated content into your website.

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Using fan generated content to fuel the conversation

Using Fan-Generated Content to fuel the conversation.

Who knows you best?

When it comes to sports, no one is more passionate , devoted and engaged than your fans. There is no comparison to the die-hard fans, who paint their faces, live stream games, tailgate, buy merchandize and fuel the conversation. Without fans, there is no game.

Fans define the rules of the game in this new social environment. Who better than them to drive content into your website and leverage your marketing efforts.

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Our ugc mission building your sports brand community online

Our UGC Mission:Building your sports brand community online

Through User Generated content, we can build your brand community online and deliver a compelling user-experience that:

  • Increases your online presence & drives traffic into your site

  • Encourages subscriptions and website signups

  • Engages current fans and captivates new ones

  • Generates new revenue through sponsorship

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Four steps toward the goal

Four steps toward the Goal

Brand Awareness

Brand Integration

Brand & Consumer relationship

Brand Loyalty

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Brand awareness

Brand Awareness

The power of Social Media and UGC

Building your SM and UGC to enhance sports

Expanding awareness globally

By: Carolina Murillo

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Build your ugc to enhance sports

With the explosion of new social media platforms, the amount of UGC is endless. Fans are constantly online sharing, liking, commenting, and clicking away. Use this valuable information to connect your team brand, your athletes and the fans.

Build your UGC to enhance sports

Making better use of each site:

  • Facebook- use for team news, stories surrounding players, team photos

  • YouTube- use to post old games, after game interview, fan reactions, game highlights

  • Twitter- use for score updates, athlete’s personal tweets, contests

  • Tumblr- use for more photos and game analysis by other fans

  • Istagram-Use to connect to player’s personal pictures outside of the game, fan photos, and game photographs

  • Pinterest-use to drive merchandise and general sports photos

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


The power of user generated content

Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends

The Power of User-Generated Content

Its impact thus far:

  • Social media is the most popular online method of interacting with other sports fans among those 18-24

  • When it comes to the athletes they follow, 60 percent of NBA fans said they are most interested in hearing that player’s thoughts about the recent or upcoming game/match

  • 3.5 Billion- the amount of content shared each week on Facebook

  • 17% of fans comment on games they are watching via online blogs or social media sites

  • “155 million- amount of Internet users that will consume some form of user-created content this year ( up 116 million since ’08)”

*http://www.adweek.com/news/advertising-branding/emarketer-user-generated-content-difficult-monetize-111223

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Sports awareness did you know

Sports Awareness, Did you know?

A survey by Catalyst Public Relations to conducted among a sample of 1,934 sports fans age 13-64 who are members

a national online consumer survey

http://www.catalystpublicrelations.com/wp-content/uploads/Catalyst-2012.pdf

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


E xpanding awareness globally

Expanding Awareness globally

It all starts with one fan, one believer to spread the word and influence others. Today it is way easier to share your passions with others worldwide

  • Globally there are over 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter

  • Fans are constantly seeking livestream videos and links on forums. With UGC, we can alleviate this stress and make tis content available for everyone to see worldwide

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Brand integration

Brand Integration

Integrating your User Generated content

Cross platform consistency

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Integrating your ugc and driving it back to your site

Integrating your UGC and driving it back to your site

  • Cross platform consistency

    • Ex. Facebook post includes twitter hashtag and website

  • Promote merchandice on all platforms

    • Ex. Pinterest picture links lead customer back to main site

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Strong brand consumer relationships

Strong Brand & Consumer Relationships

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Brand consumer relationship

Brand & Consumer Relationship

Athlete’s Twitter

  • Fans feel more connected and getting personal with athletes because athletes control their own twitter sites

  • Never before seen/behind the scene inside look images of athletes on/off the court

  • Weekly emails

    Encourage Fan to “Share the Memories”

  • Stream on main site videos, comments, tweets that fans post

  • Incorportate

    Remind Fans that they are valuable

  • Giveaways

  • Contest

  • Shout-outs

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Brand loyalty

Brand Loyalty

Fan Clubs

Corporate Sponsorship & Promotion

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Fan clubs

Fan Clubs

Fan club

  • who buy merchandise

Ultimate goal

  • 1 time buyer to season ticket

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Promotions sponshorships

Promotions & Sponshorships

  • UGC creates buzz and popularizes team corporations pay and sponsor events

  • Team gains revenue, saves money, creates better outside relationship and is able to offer consumers more

  • Win/win situation team gains publicity and fans get perks

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Understanding the pros cons of ugc

Understanding the pros/cons of UGC

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Negatives of ugc

Negatives of UGC

Copywriter Infringement

  • The content that users may be illegal

    Unpredictability

  • Fans sometimes create content in response to their reaction, good or bad

    Confusion

  • User can cause confusion for other fans by creating web pages or creating content that

    HOWEVER….

    No publicity is bad publicity.

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Be better than your competition

Be better than your competition

Sites/Teams that are using UGC to their advantage

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Teams with effective ugc

Teams with effective UGC

Tumblr- Lakers

Facebook- Knicks

Instagram- OKC

Twitter- Man United

Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Work cited

Work Cited

Note to group members****

  • When making changes to the power point and adding your articles, how its relevant, and how it will help convince/persuade team to use UGC, make sure to include a footnote on that slide and then the actual citation on this slide as the last page for the leave behind. Thanks

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


Who knows you best

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion


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