Bell activity. Check your understanding P.30 Will visit again at the end of the chapter. Marketing. Chapter 1 Marketing Today & Tomorrow. What is Marketing?.
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Chapter 1 Marketing Today & Tomorrow
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (AMA 2009) (FYI – Who are “stakeholders?”)
Marketing is the creation and maintenance of satisfying exchange relationships.
Marketing is the key tool in matching supply and demand.
Marketing of Ideas (cause marketing)
Marketing of People/Politicians
Celebrities are constantly engaged in marketing. They often market themselves and the movies they star in.
Lady Ga Ga. Her real name is Stefani Joanne Angelina Germanotta, she was born March 28, 1986.
Video Presentation: Can you really use marketing with dead celebrities?
Is LeBron James a person or a brand?
Steve Kroft profiles Cavalier's superstar, LeBron James, who at only 24, is already among an elite handful of athletes who command tens of millions a year in playing and marketing fees.