July 28 th , 2012. Talking to Robots. Josepha Haden @josephahaden www.HadenInteractive.com. Why SEO Copywriting?. People have to be able to find you before they can visit your site. 1. Make yourself findable. 2. Step I: Keywords. Identify your best keywords. Use them regularly.
July 28th, 2012
Talking to Robots
Why SEO Copywriting?
People have to be able to find you before they can visit your site
Make yourself findable
Step I: Keywords
Identify your best keywords.
Use them regularly.
Keep it natural!
Tools to help identify keywords
Google Adwords Keyword Suggestion Tool
Google Insights for Search
Step II: Personas
Who is your customer?
Tools to identify your customers
Your own knowledge of your target market.
Your web analytics (map, browsers, networks, keywords, patterns of visits).
Social media, surveys, other engagement efforts.
Step III: The Right Writing
Use your top keywords in ways that are natural to your customer.
Insist on flawless grammar, spelling, and punctuation.
Use active, succinct, compelling language.
Test, test, test… and tweak
Watch for seasonal and gradual changes in your best keywords.
Watch for new populations you can reach with new or adjusted copy.
Respond to changes and discoveries.
Josepha Haden Chomphosy