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July 28 th , 2012. Talking to Robots. Josepha Haden @josephahaden www.HadenInteractive.com. Why SEO Copywriting?. People have to be able to find you before they can visit your site. 1. Make yourself findable. 2. Step I: Keywords. Identify your best keywords. Use them regularly.

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Josepha haden josephahaden www hadeninteractive com

July 28th, 2012

Talking to Robots

Josepha Haden

@josephahaden

www.HadenInteractive.com


Josepha haden josephahaden www hadeninteractive com

Why SEO Copywriting?

People have to be able to find you before they can visit your site

1


Josepha haden josephahaden www hadeninteractive com

Make yourself findable

2


Josepha haden josephahaden www hadeninteractive com

Step I: Keywords

Identify your best keywords.

Use them regularly.

Keep it natural!

3


Josepha haden josephahaden www hadeninteractive com

Tools to help identify keywords

Google Adwords Keyword Suggestion Tool

Google Insights for Search

Google Analytics

4


Josepha haden josephahaden www hadeninteractive com

Step II: Personas

Who is your customer?

Who else?

5


Josepha haden josephahaden www hadeninteractive com

Tools to identify your customers

Your own knowledge of your target market.

Your web analytics (map, browsers, networks, keywords, patterns of visits).

Social media, surveys, other engagement efforts.

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Josepha haden josephahaden www hadeninteractive com

Step III: The Right Writing

Use your top keywords in ways that are natural to your customer.

Insist on flawless grammar, spelling, and punctuation.

Use active, succinct, compelling language.

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Josepha haden josephahaden www hadeninteractive com

Test, test, test… and tweak

Watch for seasonal and gradual changes in your best keywords.

Watch for new populations you can reach with new or adjusted copy.

Respond to changes and discoveries.

6


Josepha haden josephahaden www hadeninteractive com

Josepha Haden Chomphosy

@[email protected]


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