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July 28 th , 2012. Talking to Robots. Josepha Haden @josephahaden www.HadenInteractive.com. Why SEO Copywriting?. People have to be able to find you before they can visit your site. 1. Make yourself findable. 2. Step I: Keywords. Identify your best keywords. Use them regularly.

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July 28th, 2012

Talking to Robots

Josepha Haden

@josephahaden

www.HadenInteractive.com


Why SEO Copywriting?

People have to be able to find you before they can visit your site

1



Step I: Keywords

Identify your best keywords.

Use them regularly.

Keep it natural!

3


Tools to help identify keywords

Google Adwords Keyword Suggestion Tool

Google Insights for Search

Google Analytics

4


Step II: Personas

Who is your customer?

Who else?

5


Tools to identify your customers

Your own knowledge of your target market.

Your web analytics (map, browsers, networks, keywords, patterns of visits).

Social media, surveys, other engagement efforts.

6


Step III: The Right Writing

Use your top keywords in ways that are natural to your customer.

Insist on flawless grammar, spelling, and punctuation.

Use active, succinct, compelling language.

7


Test, test, test… and tweak

Watch for seasonal and gradual changes in your best keywords.

Watch for new populations you can reach with new or adjusted copy.

Respond to changes and discoveries.

6


Josepha Haden Chomphosy

@[email protected]


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