Francisco Veloso
Download
1 / 11

Francisco Veloso Chris Henry Richard Roth Joel P. Clark - PowerPoint PPT Presentation


  • 82 Views
  • Uploaded on
  • Presentation posted in: General

Francisco Veloso Chris Henry Richard Roth Joel P. Clark. December 1999. Students: Carlos Neves Tiago Ratinho. Contents. Objectives and Scope Analytical Approach Major Conclusions Critical Recommendations. Objectives and Scope. Automotive industry:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentationdownload

Francisco Veloso Chris Henry Richard Roth Joel P. Clark

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Francisco veloso chris henry richard roth joel p clark

Francisco Veloso

Chris Henry

Richard Roth

Joel P. Clark

December 1999

Students: Carlos Neves

Tiago Ratinho


Francisco veloso chris henry richard roth joel p clark

Contents

  • Objectives and Scope

  • Analytical Approach

  • Major Conclusions

  • Critical Recommendations


Francisco veloso chris henry richard roth joel p clark

Objectives and Scope

  • Automotive industry:

    • Massive generator of economic wealth and employment

    • Predictable demand for each country

    • Other sectors dependent, like rubber or steel

    • Highly dependent of government trade, safety and environmental regulations

    • Its impact depends crucially on the specific role

    • Governments look at automotive industry as an important industrial development opportunity


Francisco veloso chris henry richard roth joel p clark

Objectives and Scope

  • Portugal:

    • 1987-1997 the autoparts industry grew seven times

    • together with assembly industry leads the stock of FDI

    • 7% of GDP

  • How can parts and components produced in Portugal remain internationally competitive?

  • What strategies should national firms follow to move up the tier structure?

  • When it is necessary to internationalize production, and under which conditions should it be done?

  • What role should the government play?


Francisco veloso chris henry richard roth joel p clark

Analytical Approach (1)

  • Macroscopic:

    • Provides an understanding of the industry as a whole

    • Discusses the technical trends in the global automotive industry

    • Globalization and changes in the supply chains

  • Intermediate:

    • Macroscopic level, addressing common aspects across the supplier base in Portugal


Francisco veloso chris henry richard roth joel p clark

Analytical Approach (2)


Francisco veloso chris henry richard roth joel p clark

Analytical Approach (3)

  • Micro:

  • Technical cost modeling for:

    • -Stamping and molding processes

    • -Logistic

    • -Logistic strategies


Francisco veloso chris henry richard roth joel p clark

MAJOR THEMES OF THE PORTUGUESE AUTOPARTS INDUSTRY

  • Company size: product development capabilities; manufacturing should achieve minimum efficient scales;

  • Labour Market: labour considerations play a role in the manufacturing cost for higher value added products; engineering and development costs;

  • Geographical considerations: logistics cost penalty arising from its peripheral location; significant automotive manufacturing industry in place in Spain; investments in Brazil;

  • Manufacturing competencies: represents 7% of GDP; 20% of national exports and 20% of all foreign direct investment stock; presence of AutoEuropa and substantial commercial vehicle manufacturing sector; high levels of certification and quality practices;


Francisco veloso chris henry richard roth joel p clark

CRITICAL RECOMENDATIONS (1)

  • Cooperation: cooperation programmes among companies with complementary business objectives; specialization according to specificity of equipment; considerer mergers and acquisitions;

  • Development: higher value added products; companies working together; the area of cars interiors should be looked with particular attention; attracting engineering and research centers from major auto components corporation; research in logistics from Portugal, with the support of government funds;

  • Human Resources: low wages requiresa better-qualified workforce; creation of a technical vocational school for the auto;


Francisco veloso chris henry richard roth joel p clark

CRITICAL RECOMENDATIONS (2)

  • Internationalisation: depending on the types of components being produced and overall company strategy; investing abroad should be seen by the government as a positive evolution of the local industry (Brazil in particular);

  • Manufacturing Management: narrow product range; higher levels of worker education and responsibility; a balanced and adequate use of methods for manufacturing planning and control; careful equipment time management; choice of the appropriate equipment for the product being manufactured;

  • Supply Chain: disseminating the best practices of the supply chain capabilities

  • Overall Strategy: development of the auto parts companies; strong cooperative environment between local industry and public sector.


Francisco veloso chris henry richard roth joel p clark

  • Narrow array of high value products

  • Larger plants

  • Focus on integration of technologies

  • Full product engineering

  • JIT shipping logistics

OVERALL STRATEGY

Single Company

Group of Firms

4

3

Higher Complexity

Product Focused

1

2

Process Focused

  • Moderate array of low value products

  • Larger plants

  • Focus on manufacturing performance

  • JIT or distribution center

  • Full process engineering team

  • Very broad array of low value products

  • Small facilities

  • Lean business structure

  • Direct logistics strategy

  • No engineering

Higher Growth


ad
  • Login