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Data Base and Mobile Business

Data Base and Mobile Business . Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258 chen@gonzaga.edu. From Napoleon Bonaparte to Peter Drucker. Napoleon Bonaparte once said: “War is ninety percent information.”

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Data Base and Mobile Business

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  1. Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258 chen@gonzaga.edu

  2. From Napoleon Bonaparte to Peter Drucker • Napoleon Bonaparte once said: • “War is ninety percent information.” • In the late 1980s, Peter Drucker predicted that • “the factory of tomorrow will be organization around information rather than automation.” • Today, his insight is becoming a reality.

  3. people information technology information Businesses must effectively use 3 key resources to serve each customer

  4. process Quality Information Information Decision Making context, experience D. B. Organizational Knowledge D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems External customers From Data to Knowledge:How Can Organization Gain Competitive Advantage?(Survive and Prosper in the Digital Economy) Data Available -As a product NOT byproduct Accessible Useable Sharable Collaborative CRM Accounting Finance Operations Manufacturing Reusable K.B D.W -As core intellectual capital NOT merely a few smart employers N automate informate innovate

  5. process Quality Information Information Decision Making context, experience D. B. K. B D. W Organizational Knowledge D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems External customers From Data to Knowledge:How Can Organization Gain Competitive Advantage?(Survive and Prosper in the Digital Economy) Data Available -As a product NOT byproduct Accessible Useable Sharable Collaborative CRM Accounting Finance Operations Manufacturing Reusable -As core intellectual capital NOT merely a few smart employers N automate informate innovate

  6. eBusiness Key Concepts • eBusiness • The overall strategy of how to automate old business models with the aid of technology to maximize customer value and profits. • eCommerce • The process of buying and selling products and services over digital media • eCRM (eCustomer Relationship Management) • The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

  7. From e-Business to m-Business • e-Commerce and e-business applications envisioned and developed assume fixed or stationary users with wired infrastructure. • m-Commerce • refers to business (buying and selling) transactions conducted over a wireless device such as a cell phone or PDA. • m-Business • is the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices. • a logical extension of e-business to address new customer channels and integration challenges. N

  8. Focus on e-Business Applications Knowledge Management/Business Intelligence E-Commerce E-Customer Relationship Procurement Network Trading Network E-Channel Management Businesses & Consumers Businesses M:1 M:N 1:N E-Portal Management E-Services SCM/ERP/Legacy Appls

  9. Trading Networks - Secured Hosted Infrastructure Supplier Managed Catalogs Aggregated Catalogs Firewall Security Hosted Business Applications Databases Pervasive Devices XML Middleware Web Cluster Portals Kiosks Dynamic Task Management Universal Server Farm Internet XML Shipping XML Command Center USA Europe ASIA Global Server Farms Intranet XML Extranet HTTP/XML

  10. Mobile e-Commerce Mobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.

  11. Database and its Implications • MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business. • The database is the core component to improve and/or enhance the MIS and business operations.

  12. The Twenty-first Century will ... • The twenty-first century will witness only two kinds of companies: • those that exploit Information Technology (IT) • those that are out of business Source: Quality Information and Knowledge, Huang et. al., Prentice Hall

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