1 / 21

Part 1

→. Hisense Group. Part 1. History. 1.Launched first industrialized digital video processing chip with independent intellectual property rights in China; 2. Started KELON purchase negotiation. 1.Hisense became 2018 FIFA World Cup official sponsor 2.Hisense purchase

jumper
Download Presentation

Part 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. → • Hisense Group Part 1

  2. History 1.Launched first industrialized digital video processing chip with independent intellectual property rights in China; 2. Started KELON purchase negotiation. 1.Hisensebecame2018FIFAWorldCupofficialsponsor 2.Hisensepurchase TOSHIBATelevisionBusiness,Accelerate globalexpansion. Entered commercial device field and became the biggest commercial POS supplierinChina Purchased SHARP TV business in Americas and SHARP Mexico Factory Introduced inverter technology and entered AC industry 1.Entered telecommunication industry; 2.Launched Intelligent Transportation R&D. Qingdao No. 2 Radio Factory was founded. Launched washing machines 1969 1993 1996 2001 2005 2008 2015 2017 2018 1979 1994 1997 2002 2006 2012 2016 Renamed as “Hisense” 1.Purchased Guiyang Television Company and others; 2.Entered high-end plaza field with Hisense Plaza. 1.Established Hisense Hitachi Air-conditioning Systems Co., Ltd, entering large scale commercial AC field; 2.Entered optical communication field. 3.Purchased Beijing Snowflake Refrigerator Factory; Reorganized Guangdong Kelon Electrical Holdings Co., Ltd Purchased Canada Jamdeo, America Archcom, Multiplex, Huaya video chip and other R&D oriented companies Hisense became 2016 UEFAEUROofficial sponsor Renamed as “Qingdao TV Factory” Hisense successfully acquired Gorenje Group

  3. Brands

  4. Philosophy Core Values Honesty Integrity Practicality Positivity Company Spirit Respect Dedication Innovation Efficiency Management Principle Hisense Honesty Conduct Development Strategy Keep a steady and technology-oriented development Vision To be a century-old company and an international brand Core Technologies Image and data processing，cooling , telecommunication and smart technologies

  5. Industries IT Smart Systems Household Appliances Real Estate and Modern Services Multimedia Real Estate High-end Plaza Chains Mould Design and Manufacturing Business Finance Smart City Smart Community Smart Transportation Smart Business Medical Electronic Devices Smart Home System and Service Refrigerator Freezer Air-conditioner Washing Machine Kitchen Appliance TV and Display Devices Internet TV Operation Mobile Communication Devices Optical Communication Devices Chip

  6. Products B2C TV Refrigerator Freezer Air conditioner Washing Machine Kitchen Appliance Internet TV Users Operation High-end Plaza Chains Cell phone Real Estate B2B Smart Transportation and Smart City Medical Technology and Electronic Devices Optical Communication Devices Commercial POS Commercial AC Smart Home System Mould and Precision Manufacturing

  7. Market Position NO.4 NO.2 NO.1 NO.1 Optical Communication TV Refrigerator Smart Transportation 2011-2015 Urban Intelligent Traffic Enterprise Revenue in China market with Hisense and Ronshen brands Source：CMM TV shipment in the world optical communication module supplier in China Source：IHS NO.6 Source： www.7its.com 2016 China Urban Intelligent Traffic Market Research Report optical communication module supplier in the world Source： Global Optical Communication Market Analysis and Prediction（2017）

  8. Scale Hisense Revenue Increase In 2018,sales revenue reached at18.86 billion USD. Unit: Billion USD 18.86 16.4 14.9 14.7 14.6 13.9 12.1 10.7 9.5 7.3 6.5 4.1 2.9 1.23 82.3 0.37 0.22 0.06 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018

  9. → • Hisense International Part 2

  10. GLOBAL NETWORK Europe Multi-Media Czech Europe White Goods Serbia USA Slovenia Japan China Israel Mexico South Africa GLOBALR&D CENTERS, PRODUCTION BASES, SUBSIDIARIES Overseas Company: 54 Global Production Base:14 Global R&D Center:12 17/25

  11. The Development of Overseas Markets In 2018, Hisense International’stotal revenue was $4.31 billion,brand revenue was $2.6 billion，accounted for 60.9% *Including TVS (Japan) and Gorenje, the total revenue was over $5 billion, brand revenue was more than $3.5 billion, accounted for 68% Brand Revenue Ratio Overseas total revenue brand revenue brand revenue Total revenue over $4 Billion Total revenue over $3 Billion Total revenue over $2 Billion Total revenue over $2 Billion Brand Revenue over $2 Billion unit：$100 million Brand Revenue over $1 Billion 品牌收入 突破20亿美元 品牌收入 突破10亿美元 Total revenue over $1 Billion 整体收入突破 30亿美元 整体收入突破 20亿美元 整体收入突破 10亿美元 整体收入突破 40亿美元 Multi-brands “Take off” Period Exploration Period • Hisense promotes its brand influence by sponsoring large-scale international sports events. • Proposed that “Hisense future is from Overseas” • Acquisition of TVS TV business, and Gorenje. • From 2008 to 2013, established many overseas company, and operated locally. Development Period

  12. Branding Achievement Unit Share of TV Market (Australia): 19.7% • TV Market (South Africa): • Value Share of TV: 22.6% • Value Share of Refrigerator: 25.4% No.1 No.2 (Source: GFK Jan-Feb 2018) No.1 (Source: GFK Jan-Feb 2018) South Africa Australia In south Africa, Hisense has became a well-known brand. The market share of Hisense TV and refrigerator is No.1 in the local market. Hisense introduces high-end product into Australian market, competing with Korean brands directly. Hisense establish production base for TV and refrigerator in South Africa, to achieve production and marketing localization. In 2016, Hisense refrigerator received the“Most Satisfied Customers Award”

  13. → • Hisense America Part 3

  14. Past Five Years Unit: 1M 1,712 1,396 882 710

  15. 2018 Hisense American Revenue *With Toshiba sales in USA market, the total sales revenue for Hisense USA was $1,172 million.

  16. → • Development Goals Part 4

  17. Next Five Years Brazil 0.3 Billion Canada 0.3 Billion USA 3 Billion Mexico 0.8 Billion Peru 0.1 Billion Argentina 0.25 Billion Columbia 0.1 Billion Chile 0.15 Billion

  18. How to achieve? Strategy Focused strategy; customer/partner relationship management; cross-function communication Talents Bring talents from the industry; motivation plan; training programs; human resource planning Products Ensure product competitiveness; improve product quality; introduce Gorenje and Toshiba products Fundamental Management Optimize process; close-loop management; Funds management; improve capital turnover

  19. Thank You

More Related