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Latin America. Argentina, Brazil, Chile, Mexico, Venezuela. Latin America. Common Marketing Trends in Latin America. Economics - developed/developing economies - uneven distribution of wealth Demographics - high urban population - young population Language - Spanish, Portuguese, English

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Latin America

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Latin america

Latin America

Argentina, Brazil, Chile, Mexico, Venezuela


Latin america1

Latin America


Common marketing trends in latin america

Common Marketing Trends in Latin America

  • Economics- developed/developing economies- uneven distribution of wealth

  • Demographics- high urban population- young population

  • Language - Spanish, Portuguese, English

  • Religion and Culture- Roman Catholic- High context culture

  • Legal and Business Requirements- Latin America Free Trade Association (LAFTA)

  • Environment-lack of clean water


Mexico

Mexico

  • Size and Growth of Soda Market- 16 billion liters consumed - increase in sales

  • Major Players in Soft Drink Industry- Coca-Cola- Pepsi

  • Dietary issues, taste preferences, attitudes- most obese country- soda tax- lack of clean water- health conscious movement


Venezuela

Venezuela

  • Size and Growth of Soda Market- decrease in sales- Law of Costs and Fair Prices

  • Major Players in Soft Drink Industry- Coca-Cola- Pepsi

  • Dietary issues, taste preferences, attitudes- soda is perceived to be a luxury product- RTD teas are an emerging product- unaware about health and nutrition


Brazil

Brazil

  • Size and Growth of Soft Drink Market- 17% increase in 2012- Projected to increase even more due to the World Cup 2014 and Olympic Games 2016

  • Major Players in Soda Industry- Coca-Cola, Pepsi, Kraft- Ambev

  • Dietary issues, taste preferences, attitudes- healthier alternatives such as tea or fruit juice- Coca-Cola is purchased for the brand name and status


Argentina

Argentina

  • Size and Growth of Soft Drink Market- decrease in consumption - high inflation

  • Major Players in Soft Drink Industry- Coca-Cola-AguasDanone

  • Dietary issues, taste preferences, attitudes- increased consumption of flavored water, RTD tea- Soft Drinks are perceived to be a luxury- Consumers are looking for bulk or refillable products


Chile

Chile

  • Size and Growth of Soda Market- total volume and sales increase

  • Major Players in Soda Drink Industry- Coca-Cola- EmbotelladorasChilenasUnidas

  • Dietary issues, taste preferences, attitudes-rise in obesity-health conscious movement-push for more fruit/vegetable juices, tea, water


Summary

Summary

  • Health conscious movement

  • Good Opportunities: Chile, Mexico, Brazil

  • Lack of opportunities: Argentina and Venezuela


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