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You can find resource links to copy and paste in your browser in the notes section of each slide. SEO. What is Search Engine Optimization (SEO)?. The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.

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You can find resource links to copy and paste in your browser in the notes section of each slide

You can find resource links to copy and paste in your browser in the notes section of each slide.


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO


You can find resource links to copy and paste in your browser in the notes section of each slide

What is Search Engine Optimization (SEO)?

  • The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO Fundamentals

Local Business Center


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO Fundamentals

Local Business Center


You can find resource links to copy and paste in your browser in the notes section of each slide

How Search Engines Work

  • Crawling the Page - Estimated 20 billion existing pages, between 8 and 10 billion have been crawled

  • Indexing the Document

  • Processing the Query - matching indexed documents with the given query

  • Sorting Results – The algorithm determines who’s cool & who sucks


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO Fundamentals:

Keyword Research Can Be Used to Optimize…

  • Title Tags

  • Meta Descriptions

  • Anchor Text

  • Tag & Category Conventions

  • H1 & H2 Tags

  • On Page Content

  • Blog Posts

  • PPC


You can find resource links to copy and paste in your browser in the notes section of each slide

Keyword Research


You can find resource links to copy and paste in your browser in the notes section of each slide

Keyword Research


What is personalized search

What is Personalized Search?

  • Ranking reports are dead

  • What YOU see is not what THEY get


Disabling personalized search in firefox

Disabling Personalized Search in Firefox


The power of links anchor text

The Power of Links & Anchor Text


You can find resource links to copy and paste in your browser in the notes section of each slide

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Page Rank: What is Trust?

Google Tool Bar

  • Link Analysis

  • Measure of Importance & Trust

  • Logarithmic Scale


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO Fundamentals

Google Webmaster Tools

  • Looks at your site as would the Googlebot, noting any SEO problems you may have

  • Although a Google product, the data applies to all the search engines.


You can find resource links to copy and paste in your browser in the notes section of each slide

SEO Fundamentals

Google Analytics


You can find resource links to copy and paste in your browser in the notes section of each slide

Reputation Monitoring


Google alerts

Google Alerts


You can find resource links to copy and paste in your browser in the notes section of each slide

Social Media


Should you get into social media

Should You Get into Social Media?

The questions you need to answer first…

  • Do I have the time and resources?

  • What is my objective and what are the Key Performance Indicators (KPI) set in place to ensure you are headed towards your goals?


Keep your head in the game

Keep Your Head In The Game

http://searchengineland.com/searchcap

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