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You can find resource links to copy and paste in your browser in the notes section of each slide. SEO. What is Search Engine Optimization (SEO)?. The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.

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You can find resource links to copy and paste in your browser in the notes section of each slide.


SEO


What is Search Engine Optimization (SEO)?

  • The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.


SEO Fundamentals

Local Business Center


SEO Fundamentals

Local Business Center


How Search Engines Work

  • Crawling the Page - Estimated 20 billion existing pages, between 8 and 10 billion have been crawled

  • Indexing the Document

  • Processing the Query - matching indexed documents with the given query

  • Sorting Results – The algorithm determines who’s cool & who sucks


SEO Fundamentals:

Keyword Research Can Be Used to Optimize…

  • Title Tags

  • Meta Descriptions

  • Anchor Text

  • Tag & Category Conventions

  • H1 & H2 Tags

  • On Page Content

  • Blog Posts

  • PPC


Keyword Research


Keyword Research


What is Personalized Search?

  • Ranking reports are dead

  • What YOU see is not what THEY get


Disabling Personalized Search in Firefox


The Power of Links & Anchor Text


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Page Rank: What is Trust?

Google Tool Bar

  • Link Analysis

  • Measure of Importance & Trust

  • Logarithmic Scale


SEO Fundamentals

Google Webmaster Tools

  • Looks at your site as would the Googlebot, noting any SEO problems you may have

  • Although a Google product, the data applies to all the search engines.


SEO Fundamentals

Google Analytics


Reputation Monitoring


Google Alerts


Social Media


Should You Get into Social Media?

The questions you need to answer first…

  • Do I have the time and resources?

  • What is my objective and what are the Key Performance Indicators (KPI) set in place to ensure you are headed towards your goals?


Keep Your Head In The Game

http://searchengineland.com/searchcap

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