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You can find resource links to copy and paste in your browser in the notes section of each slide. SEO. What is Search Engine Optimization (SEO)?. The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.

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You can find resource links to copy and paste in your browser in the notes section of each slide.


SEO browser in the notes section of each slide.


What is browser in the notes section of each slide.Search Engine Optimization (SEO)?

  • The active process of improving a site’s organic prominence in the search engine result pages (SERPs) to increase the volume & quality of traffic.


SEO Fundamentals browser in the notes section of each slide.

Local Business Center


SEO Fundamentals browser in the notes section of each slide.

Local Business Center


How browser in the notes section of each slide.Search Engines Work

  • Crawling the Page - Estimated 20 billion existing pages, between 8 and 10 billion have been crawled

  • Indexing the Document

  • Processing the Query - matching indexed documents with the given query

  • Sorting Results – The algorithm determines who’s cool & who sucks


SEO Fundamentals: browser in the notes section of each slide.

Keyword Research Can Be Used to Optimize…

  • Title Tags

  • Meta Descriptions

  • Anchor Text

  • Tag & Category Conventions

  • H1 & H2 Tags

  • On Page Content

  • Blog Posts

  • PPC


Keyword browser in the notes section of each slide. Research


Keyword browser in the notes section of each slide. Research


What is personalized search
What is browser in the notes section of each slide.Personalized Search?

  • Ranking reports are dead

  • What YOU see is not what THEY get


Disabling personalized search in firefox
Disabling browser in the notes section of each slide.Personalized Search in Firefox


The power of links anchor text
The Power of browser in the notes section of each slide.Links & Anchor Text


` browser in the notes section of each slide.

Page Rank: What is Trust?

Google Tool Bar

  • Link Analysis

  • Measure of Importance & Trust

  • Logarithmic Scale


SEO Fundamentals browser in the notes section of each slide.

Google Webmaster Tools

  • Looks at your site as would the Googlebot, noting any SEO problems you may have

  • Although a Google product, the data applies to all the search engines.


SEO Fundamentals browser in the notes section of each slide.

Google Analytics


Reputation Monitoring browser in the notes section of each slide.


Google alerts
Google Alerts browser in the notes section of each slide.


Social Media browser in the notes section of each slide.


Should you get into social media
Should You Get into browser in the notes section of each slide.Social Media?

The questions you need to answer first…

  • Do I have the time and resources?

  • What is my objective and what are the Key Performance Indicators (KPI) set in place to ensure you are headed towards your goals?


Keep your head in the game
Keep Your Head In The Game browser in the notes section of each slide.

http://searchengineland.com/searchcap

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