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The Advocacy Center. JHU - Montgomery County Campus – October 1, 2012.

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The advocacy center

The Advocacy Center

JHU - Montgomery County Campus – October 1, 2012

The Advocacy Center exists at the intersection between business and foreign policy, where commercial diplomacy efforts are required to let U.S. business compete fairly.Our mission is to coordinate U.S. Government resources and authority in order to level the playing field on behalf of U.S. business interests as they compete against foreign firms for specific international public contracts, both civilian and defense sales. The Advocacy Center also has Commercial Service liaisons to five Multilateral Development Banks to assist U.S. firms and advocate on their behalf when they compete for Bank tenders.

USG Advocacy is:

  • Government-to-Government (G2G)

  • A counter weight to foreign government political pressure

  • Intended to promote fairness in the tender processes

  • The Advocacy Center and Guidelines were developed for project- focused, company specific issues.


Advocacy vs policy
Advocacy vs. Policy

  • Issues below are NOT Trade Advocacy:

  • Market Access Issues

  • Enforcement of Treaties/Trade Agreements

  • Overall Business Climate

  • Judicial/Arbitral Actions

  • Routine Commercial Assistance

Advocacy process
Advocacy Process

  • Advocacy Questionnaire

  • Anti-Bribery Agreement

  • Due Diligence

  • National Interest Determination

  • Creation of Appropriate Advocacy Strategy

  • Coordination of the Message and Medium of Advocacy

Advocacy questionnaire developing an advocacy case
Advocacy Questionnaire – Developing an Advocacy Case

  • Project Description:

    • Type of Project / Transaction Details

    • Estimated Total Value

    • Estimated U.S. Content

    • Project Partners and/or Bidder-of-Record

    • Overall Effect on U.S. Economy

    • USG Export License Information, if applicable

  • Type of Assistance Requested

  • Expected Decision Date

  • Foreign Government Decision-Maker

  • Potential Competitors

National interest determination commercial
National Interest Determination - Commercial

  • Based on Material Benefit to the U.S. Economy

  • When the U.S. content is less than 50% of total value, other

  • considerations include:

    • U.S. Materials and Equipment Content;

    • U.S. Labor Content;

    • Contribution to the U.S. Technology Base (including R&D);

    • Repatriation of Profits to U.S. Economy; and

    • Potential for Follow-On Business Benefiting U.S. Economy.

  • All companies that apply for advocacy and whose bids are deemed to be in the U.S. National Interest shall be advocated for equally.

How do we advocate
How Do We Advocate?

  • Engagement by Senior USG Officials with overseas governments that may take the form of:

  • Official correspondence

  • Focused meeting / in-person advocacy

  • Talking point in bi-lateral meeting / dialogue

  • Press release or meeting with foreign press

Advocacy strategies

Advocacy Strategies

  • Ambassador

    • Ministers, Cabinet-level officials

    • Chief executives at the sub-national-level

  • Cabinet Secretary

    • Ministers, Cabinet-level officials

The Advocacy Center is the gateway to U.S. Government Advocacy at various levels. Advocacy is always government-to-government and typically addressed to the advocating official’s direct counterpart

  • President

    • Heads of State

Sme advocacy win global environmental services inc
SME Advocacy Win-Global Environmental Services Inc.

On December 12, 2011, Global Environmental Services Inc (GESI, Lawrence Township, NJ) signed a contract for a 20 year concession to operate and control the Mohammedia Landfill in Morocco.   GESI has been approved for advocacy for this project since October 2010.  The U.S. Chargé d’Affaires sent an Advocacy letter to the Governor of Mohammedia in December 2010, and the Consular General raised this project in November 2011 during a meeting with the Governor. 

The total value of this project is $40 million, with $30 million in U.S. export content, supporting approximately 166 jobs in the U.S.  GESI is an SME. 

For Internal USG Use Only

Main Line: 202-482-3896