1 / 18

Papaya Milk Sandy, Rachel, Jason, Jimmy, Richard, Nick Operation Management 1/2/2014

Return and recycling of used mobile phones Research in a closed loop supply chain context with focus on different customer behavior patterns Final Project. Papaya Milk Sandy, Rachel, Jason, Jimmy, Richard, Nick Operation Management 1/2/2014. Outline. Introduction Literature review

julius
Download Presentation

Papaya Milk Sandy, Rachel, Jason, Jimmy, Richard, Nick Operation Management 1/2/2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Return and recycling of used mobile phones Research in a closed loop supply chain context with focus on different customer behavior patterns Final Project Papaya Milk Sandy, Rachel, Jason, Jimmy, Richard, Nick Operation Management 1/2/2014

  2. Outline • Introduction • Literature review • The mobile phone lifecycle • Environmental issues • Consumer behavior • Programs for return and recycling of mobile phones • Proposed research structure framework • Research Design

  3. Introduction • The first handheld mobile cell phone was demonstrated by Motorola in 1973 • Mobile phones are the most common in the world • Discarded mobile phones represent a growing problem

  4. Motivation andPurpose • Discarded mobile phone impact to environment • Return rates are still low • Improve recycling of end-of-life mobile phone • Customer behavior patterns about mobile phone recycling

  5. Literaturereview • Existing literature have a focus on the mobile phone recycling field • Concerns about mobile phone lifecycle as well as the impacts and benefits • Literature slightly discusses different customer behaviors and how to build accepted programs for return and recycling mobile phones for the users • Especially no evidence in Taiwan

  6. The mobile phone lifecycle • Designed and managed to explicitly consider the reverse and forward supply chain activities over the entire life cycle of the product • Key points: • Product returns management • Remanufacturing/reconditioning operational issues • Remarketing (Source: V. Daniel R. Guide, Jr. & Luk N. Van Wassenhove, 2005)

  7. The mobile phone lifecycle • Unwanted mobile phones should at best not put in the trash or stored away • Deciding whether the phone can be repaired and resold or sent for recycling • Rethinking about how to use the recycling mobile phone (Source:The GSM Association, 2006) Collection Tack-Back Evaluation Refurbishing New destinations, New owners

  8. Environmental issues • Ensure that broader social and economic impacts and benefits are considered when evaluating the contribution to sustainable development • Helps to protect the environment as well as save expensive and rare resources • Precious metals such as gold and silver, can be recycled

  9. Environmental issues • Recycling helps the environment • Allowing valuable raw materials to be preserved • Preventing mobile phone waste from damaging the environment • Set up the Environmental protection Agency

  10. Customer behavior • A case study in Nigeria • Results: • Nigerians are willing to do mobile phones recycling • No similar program • Suggestion: • International recycling law or regulations to set global standard (Source: I.C. Nnorom, 2009)

  11. Programs for return and recycling of mobile phones • A case study of Nokia's recycling strategy • India in 2009 • Plant a tree sapling for every handset dropped

  12. Programs for return and recycling of mobile phones • Case study- • IPod and mobile phone recycling program • How does the program work?

  13. Programs for return and recycling of mobile phones • Case study- • IPod and mobile phone recycling program • Recycling strategy is defined as their responsibility • 90 percent recovery rate

  14. Proposed research structure framework • First step • Theoretical background of the research topic • Second step • Identify different customer behavior while using and returning mobile phones • Research questions • (1) What are the main barriers and motivating factors which determine the recycling behavior of mobile phone users? • (2) What are possible programs for return and how are these mobile phone recycling campaigns accepted?

  15. Proposed research structure framework • Percentage of mobile phone users in different ages

  16. Proposed research structure framework • Survey to identify consumer behavior • Target group • Student survey (Junior school, High school, College) • Conducted in schools by the teachers • Working Population • Conducted through sells person in department stores and electronic markets while purchase a new phone • Locations: Taipei, Taichung, Kaohsiung • Scope: N=600 per target group

  17. Research Design • Student Survey • Questionnaire in schools and conducted by the teachers • Junior school (N=200) • High school (N=200) • College (N=200) Working Population (N=600) Survey conducted through sells person in department stores and electronic markets while purchase a new phone

  18. Thank you for your attention! Q&A

More Related