How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014
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How Abacus solutions can increase your ROI Abacus Insights Event – Wednesday 1 st October 2014. The Concept. The Abacus Alliance Concept. Multi-channel retailers share their transaction data to form the Alliance Abacus models actual purchase history to predict future purchases.

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How Abacus solutions can increase your ROI Abacus Insights Event – Wednesday 1 st October 2014

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How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

How Abacus solutions can increase your ROIAbacus Insights Event – Wednesday 1st October 2014


How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

The Concept


The abacus alliance concept

The Abacus Alliance Concept

Multi-channel retailers share their transaction data to form the Alliance

Abacus models actual purchase history to predict future purchases

Transactions

member “A”

+

Proprietary modelling

member “B”

+

Abacus

Cooperative

Database

member “C”

responsive

prospects

modelled

customer files

insight into

market


The abacus alliance in numbers

The Abacus Alliance in numbers

580m

total transactions

59

members joined since Aug 2013

4800

transactional, demographic

& lifestyle variables

508

multi-channel retailers & publishers

£20bn

spend

26m

individuals

relocation

30% increase in mover data captured

18m

households

sms

data

email

data

telephone

data

postal

data


How well do you know your customers

How well do you know your customers?

what YOU know about your customer

whatknows

about your customer

Aged 45-55

Female

Postal address

Postal address

Opted-in email address

Female

Spent £210 in Gardening 6 months ago

Has children at home

Spent £105 in Gifts & Gadgets 4 months ago

Household

income of £100k

Spent £248 in Music & Entertainment in lifetime

Spent £255 in

Books & Collectibles in lifetime

Bought 6 times from Food & Wine in the last 24 months

One time customer

Spent £58.97

2 months ago

Uses internet as an order channel

Spent £83 in Mid-Market Clothing 2 months ago


Questions

Questions

?


How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

The Journey


The abacus member journey

The Abacus Member Journey

DATA SUPPLY

ANALYSE RESULTS & ASSESS ROLLOUT

MATCH TO THE ALLIANCE

AGREE TEST ACTIVITY

STRATEGY DISCUSSIONS


Questions1

Questions

?


How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

Recruit


Recruit using direct mail how does it work

Recruit using direct mail – how does it work?

We analyse consumers transactions across 500 brands within the Abacus Alliance database to find new customers who ‘look like’ your current ones.

Yourbest customer

Prospects from the Abacus Alliance who are most likely to buy

Shared attributes

  • Multi buyer

  • Uses internet as purchase channel

  • Household income of £100k

Spent £105 in Gifts & Gadgets 4 months ago

Spent £248 in Music & Entertainment in lifetime

Spent £210 in Gardening 6 months ago

Bought 6times from Food & Wine in the last 24 months

Spent £83 in Mid-Market Clothing 2 months ago


Recruit how a model works

Recruit - How a model works

Your Customers

Most like your

best customer

2+ purchases

0-12 months

PRE SELECTS:

AGE

GENDER

Least like your

best customer

RECENCY

The Abacus Alliance

VALUE

FAMILY


Abacus models

Abacus Models

  • Our broadest model that assumes the least

  • Works well for high volumes

  • Great for first tests

  • Best for niche offers and lower volumes

  • Great for first tests

AFFINITY

SYNERGY

MAESTRO

OPTIMAL

CHAID

The Abacus Alliance

500m TRANSACTIONS


Questions2

Questions

?


How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

Retain


Retain target your c ustomers more profitably

Retain - Target Your Customers More Profitably

Maximise return on investment spent on your customers

  • Retainyour best customers

  • Reactivateyour lapsed customers

  • Activateyour enquirers

  • Identifycross-sell opportunities


How do abacus customer retention solutions differ

How do Abacus customer retention solutions differ?

IN-HOUSE

OUTSOURCE

LICENCED SCORE:

Model score used by data capable marketers

DATA TAGGING:

Fully managed by the client for use by in-house analysts

CAMPAIGN MANAGEMENT:

Fully managed by Abacus ready-to-mail data

HOUSEFILE MODELS:

Abacus models produce data ready to mail


Data append email postal sms and telephone

Data append – Email, postal, SMS and telephone

Enhance your data asset

Improve brand awareness and campaign response

Allow customers to interact via their preferred channel

Contact customers with time-sensitive promotions

Activate your enquirers


Questions3

Questions

?


How abacus solutions can increase your roi abacus insights event wednesday 1 st october 2014

Realise


Abacus reports

Abacus Reports

The Abacus Annual Trends Report

An Abacus Market Insight Report goes one step further….


What is a market insight report

What is a Market Insight Report?

Improve your overall direct marketing strategy by measuring yourselves against your competitors.

Provides a comprehensive overviewof your:

  • Customers’ profile and purchasing behaviour

  • Business compared to your immediate marketplace

    Comprised of four modules:

  • Market Share & Transaction Trends

  • Seasonality

  • Merchandise Category

  • Demographic Profile


What are the benefits

What are the benefits?

Enables businesses to:

  • Plan merchandising and marketing strategies

  • Optimise seasonal mailing plans

  • Determine an appropriate advertising and creative approach


Questions4

Questions

?


Trusted by

Trusted by


Contact

Contact

Ben Collier

Andrew Tye

t:   0208 943 8011m:07717 767 352

e:[email protected]

t:   0208 943 8004m:07818 036 126

e: [email protected]

Keep up-to-date with Abacus & industry news

www.abacusdirect.com

www.linkedin.com/company/abacus-

www.linkedin.com/groups/Home-Shopping-Data-Strategy-4079480/about

www.twitter.com/abacusalliance


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