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Sony & Sharp: LCD Fallout. Chris Saraceno Patrick Guin Patrick Lunney Jake Brobst Adam Trinh. Background: Sony & Sharp. Sony Fifth largest media conglomerate Headquartered in Tokyo, Japan World’s 3 rd highest shipment of flat screen TVs from April 2010 to June 2010 Sharp

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Sony sharp lcd fallout

Sony & Sharp: LCD Fallout

Chris Saraceno

Patrick Guin

Patrick Lunney

Jake Brobst

Adam Trinh


Background sony sharp
Background: Sony & Sharp

  • Sony

    • Fifth largest media conglomerate

    • Headquartered in Tokyo, Japan

    • World’s 3rd highest shipment of flat screen TVs from April 2010 to June 2010

  • Sharp

    • Multinational corporation that creates electronic products

    • Headquartered in Osaka, Japan


Background the joint corporation
Background: The Joint Corporation

  • July 2009: joint corporation established

  • Sony had a contract for a ~7% stake in the joint firm, with a maximum potential of ~34%

  • Sakai production facility covers 1.27M square meters

    • Can produce 13 million 42” panels per year

  • Sony’s make-or-buy decision drew attention from the domestic manufacturing sector


The problem sharp s decline
The Problem: Sharp’s Decline

  • The domestic market for LCD TVs is certain to shrink in fiscal 2011

  • Competition has intensified the demand for flat-screen TVs

  • July-September 2010, South Korea and Taiwan accounted for ~80% of the global LCD panel market

    • Sharp accounted for 10%


The outcome sony s withdrawal
The Outcome: Sony’s Withdrawal

  • Procurement plans were reconsidered by Sony, their TV-related business is expected to fall into the red

  • Termination clause: Sony has dropped its original plan to raise its stake in the joint organization to 34%

    • Still maintains 7% stake

  • Sony plans to boost its supply of panels made in Taiwan from 30% to about 50%


Potential solutions
Potential Solutions

  • Sony’s project procurement management started in the right direction, but eventually fell through

    • Not all partnership opportunities were considered

  • Clearly the contract did not maintain the original agreement

  • Sony should have considered all of their options in their make-or-buy decision


Works cited
Works Cited

  • Schwalbe, Kathy. Information Technology Project Management 6e. Boston, MA: Course Technology, 2010. Print.

  • The Yomiuri Shimbum. “Sony scraps LCD plans with Sharp / Opts to boost procurement abroad instead.” Daily Yomiuri Online. Nov. 28 2010. Web. 30 Nov. 2010. <http://www.yomiuri.co.jp/dy/business/T101127002343.htm>.


Key pm terms
Key PM Terms

  • Procurement

  • Contract

  • Make-or-buy decision

  • Project procurement management

  • Termination clause


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