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Global Nav to Beta Requirements REALLY FINAL Version 2.1 4/25/2006 Author: Tom Cona

Global Nav to Beta Requirements REALLY FINAL Version 2.1 4/25/2006 Author: Tom Cona. Table of Contents Page Items Affecting All Internal Pages 2 All Internal Pages w/ Primary Nav 11 My Neighborhood Pages 31 TV Pages 33 News Pages 35

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Global Nav to Beta Requirements REALLY FINAL Version 2.1 4/25/2006 Author: Tom Cona

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  1. Global Nav to Beta Requirements REALLY FINAL Version 2.1 4/25/2006 Author: Tom Cona Table of ContentsPage Items Affecting All Internal Pages 2 All Internal Pages w/ Primary Nav 11 My Neighborhood Pages 31 TV Pages 33 News Pages 35 All Internal Pages w/o Primary Nav 36 List of All Page Types 37 Seasonal Color Palette 42 Local Severe43 Family Welcome Re-directs44 Channel Welcome Pages’ Module label changes 45 and Multiple ZIP box specs Page that will Lose Secondary Nav 46 Document Amendment Record 47

  2. Items Affecting All Internal Pages: Links and the Hat general notes • We will not indicate a link’s visited state (See P. 36) • the “Sign In” link has an ALT tag of “Sign In to Registered Products Area”, and the “Sign Out” link has an ALT tag of “Sign Out of Registered Products Area Global Nav to Beta Reqts: REALLY Final Version 2.1

  3. Items Affecting All Internal Pages, continued: the Hat general notes Global Nav to Beta Reqts: REALLY Final Version 2.1

  4. Items Affecting All Internal Pages, continued: the Hat tracking strings • [NOTE: we want action tracking included on PopHat, so that if the from strings do not work, we can use action tracking as an alternative. ] • Table of Tracking Strings for Hat and PopHat Global Nav to Beta Reqts: REALLY Final Version 2.1

  5. Items Affecting All Internal Pages, continued : the Hat Modes’ logic Global Nav to Beta Reqts: REALLY Final Version 2.1

  6. Items Affecting All Internal Pages, continued: the Hat’s Sign In flow Global Nav to Beta Reqts: REALLY Final Version 2.1

  7. Items Affecting All Internal Pages, continued: Hat screenshots no Cookies Registered, not Hugged or Customized Customized, not Hugged or Registered Hugged, not Registered or Customized Global Nav to Beta Reqts: REALLY Final Version 2.1

  8. Items Affecting All Internal Pages, continued: Hat screenshots Registered and Customized, but not Hugged Hugged and Customized, but not Registered Registered and Hugged, but not Customized Hugged, Registered, and Customized Global Nav to Beta Reqts: REALLY Final Version 2.1

  9. Items Affecting All Internal Pages, continued: Hat screenshots After clicking Sign In After successful Sign In … in this image, user is Registered for Weddings, My Profile, with a More… link to go to Weather Tools page for info on other products After successful Sign In … in first image, user is Registered for all products … in second, user is not Hugged and is registered for all products PLEASE NOTE: in second image, Product Names should be aligned left (not aligned to horizontal center as shown in image) Global Nav to Beta Reqts: REALLY Final Version 2.1

  10. Items Affecting All Internal Pages, continued: Hat screenshots After clicking Hide Products in PopHat in order to make PopHat invisible … user clicks Show Products link in Hat to make PopHat visible again Global Nav to Beta Reqts: REALLY Final Version 2.1

  11. Requirements for All Internal Pages w/ Primary Nav Page Description: This type of page includes all pages on the site EXCEPT the Home Page and except any page that lacks the Primary Nav component. This latter page type includes all Registration pages (e.g., Register on weather.com, 1-click Access, My Profile, Customize weather.com, and various product registrations), Store, and Jobs (see P. 36). Breadcrumbs: Please see P. 20 Tracking Strings: Certain internal page types will have distinct tracking strings for Global Nav, and the remaining internal pages will share a common tracking string. For the page components listed on the following page, tracking strings will follow this format: ?from=[component type]_[optional page type indicator]. Internal page types with distinct tracking strings are Channel Welcome, Channel Weather, and PIF/City pages (independent of Timeframe). “In Season” tracking strings will be defined based on the particular items in that menu, and these strings should be unique when a particular Channel can be accessed from more than one Secondary Nav item. For example, In Season might include a link to Cold & Flu during the winter months, which can also be accessed via the Stay Healthy Primary Nav category. In such a case, the In Season tracking string for Cold & Flu’s Secondary Nav might be “?from= SeasCold_gn_welcome”, while the Stay Healthy string might be “?from=gn_welcome” … “In Season” tracking strings will be defined when each version of this dynamic menu is defined. Maintenance of the In Season Secondary Nav items will not be done through an auto-publish, and we still need to identify who will maintain this list of items. Such maintenance will be defined in the Home Page to Beta project. In Season could include links to any page on the site. In Season’s Secondary Nav will require content management software back end to define Presentation Name (of link), URL, order of items. This could be changed as often as daily. The table on the next page defines tracking strings to distinguish between redundant access points. Global Nav to Beta Reqts: REALLY Final Version 2.1

  12. Requirements for All Internal Pages w/ Primary Nav, continued:Tracking Strings Global Nav to Beta Reqts: REALLY Final Version 2.1

  13. Requirements for All Internal Pages w/ Primary Nav, continued: SEO Requirements for City/PIF Page SEO Requirements for City/PIF page Breadcrumbs • [Family Name]:[Channel Name] > [Timeframe] Weather for [City, State, (Zip)] • Stay Healthy: Air Quality & Pollution > Weekend Weather for Athens, GA (30306) SEO Requirements for the following components will not change from those on the live site: • Title tag: (IE blue bar) • Description • Keywords Global Nav to Beta Reqts: REALLY Final Version 2.1

  14. Requirements for All Internal Pages w/ Primary Nav, continued [1] Site Logo APPEARANCE image BEHAVIOR onMouseOver: no effect onClick: same as live site … link to www.weather.com [2] Header Spon [NOTE: this is missing from the sample image] APPEARANCE Ad-served image BEHAVIOR defined by Ad Unit 1 2 Global Nav to Beta Reqts: REALLY Final Version 2.1

  15. Requirements for All Internal Pages w/ Primary Nav, continued • [3] Local ZIP • APPEARANCE • default text "Enter zip or US/Intl city" • width and max chars are same as live site • [NOTE: in image to left, there are several typos (e.g., “Kansa” and “Natinal…”); this would never occur because Search Requests that led to erroneous or zero Results should not appear in Recent Searches] • BEHAVIOR • onMouseOver: no effect • onClick: • if user clicks in text box, text box caption is set to blank • if user clicks in text box, a Recent Searches menu matching the width of the Location text box appears below the text box that lists recent resolved searches the user performed in multiple prior sessions, shown in reverse chronological order, as well as My Page info. The Recent Search’s width will be validated during HTML. Recent Searches menu should appear on top of Timeframe (e.g. ,higher z-index) • Bookmarks and third party searches are not included in list • If the user is Customized (has a My Page), also include their “My City” Location and the list of “My Watchlist” Locations from My Page … the combination of My Page content and Recent Searches will add up to no more than six items • Format as follows: • Recent Searches • Athens, GA (30606) • Kansas City International… • My Favorites • [this next one is My City] • Wilmington, DE (19801) • [the next three are My Watchlist] • Golden Gate National Rec … Monument, CO (99999) • David C. Barrow Elementa… • Include most Recent Searches so that the list can be no longer than six links in total • Truncate all items longer than 26 characters, replacing characters 23 - 26 with ellipses (“…”) • If user does not have previous searches for the current or prior sessions AND they do not have a My City Location or any My Watchlist Locations, then do not display the small Recent Searches menu • If a Location appears in both the Recent Searches and My Favorites, then remove it from Recent Searches and only show it in My Favorites • -- user can close Recent Searches menu by clicking Close Box on menu, or by clicking again in LocalZIP box, or by typing into the LocalZIP box, or by Mousing Out of the Recent Searches Menu … additional clicks in LocalZIP will not display Recent Searches menu for the current page view • -- if page is refreshed, then Recent Searches will appear on the next click in LocalZIP box and will behave as described above 3 Global Nav to Beta Reqts: REALLY Final Version 2.1

  16. Requirements for All Internal Pages w/ Primary Nav, continued • [3] Local ZIP, continued • BEHAVIOR, continued • if the user clicks on My City, a My Watchlist item, or a Recent Search Location,then do NOT process as a search, but instead link directly to the PIF page for that item • if user clicks Go OR if user presses Enter key after having typed a ZIP most recently into the Local ZIP text box, then system submits text in text box • if submitted text is five numeric digits, then process it as a ZIP Code • If matching ZIP found, go to Declared PIF or Undeclared City Page • If User is Declared, go to Declared PIF • If User is not Declared, go to Undeclared City Page • If ZIP not found, go to Enhanced Search with “No items found” (e.g., http://www.weather.com/search/enhanced?where=99999) • If submitted text is not five numeric digits, then process it as a City Name • If matching City Name(s) found, go to Enhanced Search to select a City • If User is Declared, go to Declared PIF if user clicks a City on Enhanced Search • If User is not Declared, go to Undeclared City Page if user clicks a City on Enhanced Search • If matching City Name not found, go to Enhanced Search with “No items found” (e.g., http://www.weather.com/search/enhanced?where=abcdefg) 3 Global Nav to Beta Reqts: REALLY Final Version 2.1

  17. Requirements for All Internal Pages w/ Primary Nav, continued 5 • [4] Six Links Area • APPEARANCE • text links • [NOTE that “Downloads” links to a new page emphasizing CAS Products … this will be defined in a separate project.] • BEHAVIOR • onClick: • Maps link to Map Room (http://www.weather.com/maps/) • Video link to Video on Demand (http://www.weather.com/multimedia/) • News link to Breaking News (http://www.weather.com/newscenter/) • TV link to On-Air (http://www.weather.com/aboutus/television/) • Mobile link to Take the Weather with You (http://www.weather.com/mobile/) • Downloads link to Weather Tools (www.weather.com/services) • SELECTED STATE • when the user is within a particular Six Links area (e.g., they are under TV on the Program Schedule page), then make the current link (e.g., TV) bold and black, but the link should remain enabled/active (see P. 33) • [5] Hat • See Hat section, beginning on P. 2 • [6] Links and labels in the main content area of the page • update labels below the Timeframe Nav and above the Footer to reflect the new Primary/Secondary Nav labels, • many Deep Vertical Article pages (such as http://www.weather.com/activities/health/allergies/mold) and Channel Weather pages have a link such as “Back to Allergies Welcome” that we need to change to “Back to Allergies, Mold & Pollen Welcome” • Map Collection names on Map Page • Map Nav Headers on Local Maps pages (see “Around the Home Maps” in image on left • Enhanced Search link and section labels • HugMe flow Channel labels 4 6 Maps Global Nav to Beta Reqts: REALLY Final Version 2.1

  18. Requirements for All Internal Pages w/ Primary Nav, continued • [7] Footer • APPEARANCE • the Footer labels should match the Secondary Navigation, Primary Navigation, and What menu labels, as well as portions of the <TITLE> tag and Breadcrumbs labels • the Footer will change in presentation format and will reflect new groupings and labels. • [NOTE: In Season could change frequently, even daily. The Footer should reflect these changes and update when In Season updates.] • [NOTE: there will be no changes to the Bottommost Footer (“Home, Site Map … RSS Feeds”] • [NOTE: the Site Map page (http://www.weather.com/common/home/siteindex.html) will need to be updated to match these new groupings and labels] • [NOTE: Derek’s CQ submitted in late 26January2006 added Big Cities and Current Events to the Footer … this CQ is not reflected in these Requirements.] • [NOTE: order of last six links under Travel Smart is -- Auto Advice & Safety , Flights & Business Travel, Hybrid & Green Car Guide , Interstate Driving Forecast, Rush Hour Traffic, Scenic Drive Ideas, Vacation & Travel Guide • Travel Videos …final Channels for Travel Smart is pending final call by Ad Products, and resulting Channel Welcome pages will be specified at that point via Bugzilla] • [NOTE: order of links under Downloads is -- Downloads Center, Desktop Weather, Desktop Weather Platinum, My Page , weather.com Gold , Screensaver, Weather on My Site, Email, Alerts, RSS Feeds, My Wedding Weather, Weather in Your Car, More Products. PLEASE NOTE that this set of links will likely change during HTML.] • [NOTE: see other final order, groupings, and labels for Footer on Pp. 25 – 28) • BEHAVIOR • onClick: same as live site, go to respective destination page • all of these links go to the same pages as they do on the current site, but please note the following changes: • “Map Room” is a new entry in the Footer and links to the main Maps Page for the current vertical (e.g., http://www.weather.com/maps/garden.htm) • “On-Air” is a new label and goes to the first page of the TV section, see P. 33 • “Take the Weather with You” is a new label and goes to http://www.weather.com/mobile/ Downloads Center Desktop Weather Desktop Weather Platinum My Page weather.com Gold Screensaver Weather on My Site Email Alerts RSS Feeds My Wedding Weather Weather in Your Car More Products Auto Advice & Safety Flights & Business Travel Hybrid & Green Car Guide Interstate Driving Forecast Rush Hour Traffic Scenic Drive Ideas Vacation & Travel Guide Travel Videos Global Nav to Beta Reqts: REALLY Final Version 2.1

  19. Requirements for All Internal Pages w/ Primary Nav, continued • [8] What menu • [NOTE: the label “Weather for your life” should be easily change-able, maybe through content management software.] • APPEARANCE • This will only appear on PIF and City Pages • for both Declared PIFs and Undeclared City pages, What menu should default to the menu item corresponding to the current Channel … NOTE that image to left should show What menu defaulting to “Boat, Beach & Tides” • The current site’s HiRad dropdown list and label will be replaced by the What menu dropdown list and label • the What menu labels should match the Secondary Navigation, Primary Navigation, and Footerlabels, as well as portions of the <TITLE> tag and Breadcrumbs labels • the label for the What menu and the order and labels of the menu items will be dynamic, and the menu's location might also change • This menu list control should be coded to allow easy changes to its <SELECT> items, both labeling and order via Bugzilla • We might need to change the <TOP> and <LEFT> attributes of this control to allow for easy re-positioning during Beta testing • We will need a “plug-n-play” capability for the location of the What menu dropdown list • Alternate locations include the Breadcrumbs row to the left of RSS icon and somewhere in the Header area • We do not anticipate changing the Location after Beta, and the menu items will likely change no more than monthly • BEHAVIOR • onClick: • standard dropdown behavior, but this controlcannot bleed through if an Out-of-Banner ad displays on top of the What menu • If any user picks an item off the list, the system responds by Declaring the user and displaying the Declared PIF page for the current ZIP Code and current Timeframe (e.g., “Hour by Hour”) for the Channel Category selected from the list 8 Global Nav to Beta Reqts: REALLY Final Version 2.1

  20. Requirements for All Internal Pages w/ Primary Nav, continued • [9] Breadcrumbs • [NOTE: Breadcrumbs need to be added to several types of pages, as indicated in List of All Page Types on P. 38.] • Breadcrumbs will no longer include a link to the Home Page or the Family Welcome page. • The topmost hierarchical link in Breadcrumbs will link to the landing page for the current Secondary Nav area or Six Links area. The topmost link will combine the Primary Nav and Secondary Nav labels and will be formatted based on the following examples: • Around the Home: Pets > Weekend Weather for Athens, GA (30606) • Mobile: Take the Weather with You > Downloads • APPEARANCE • For 36 Hour pages (PIF and City pages), Breadcrumbs format is [Family Name]:[Channel Name] > [Timeframe] Weather for [City, State, (Zip)] • For example, see http://www.weather.com/activities/travel/businesstraveler/weather/weekend.html?locid=30606 • Current Breadcrumbs are “Home > Travel > Business Travel > Business Travel Forecast > Weekend Weather for Athens, GA” • New Breadcrumbs will be “Travel Smart: Flights & Business Travel > Weekend Weather for Athens, GA (30306) ” • Note that ZIP Code isn’t always available, in which case “ (99999)” is not displayed • Channel Welcome pages’ Page Title will match their corresponding Primary and Secondary Navigation label, e.g. “Get Out & Play: Golf Conditions” • Channel Weather pages will mirror the PIF/City Format, only there will be no Timeframe … i.e., [Family Name]: [Channel Name] > Weather for [City, State] ([ZIP]) • For example, “Stay Healthy: Aches & Pains > Weather for Athens, GA (30606)” 9 Global Nav to Beta Reqts: REALLY Final Version 2.1

  21. Requirements for All Internal Pages w/ Primary Nav, continued: Breadcrumbs notes Global Nav to Beta Reqts: REALLY Final Version 2.1

  22. Requirements for All Internal Pages w/ Primary Nav, continued • [10] Primary Nav • Please note that the target area for MouseOver and MouseOut should be easy to change so that we can adjust these targets to improve the users’ ability to control the cursor as they select a desired Secondary Nav item. This will be determined through informal usability testing in HTML/Development stage after the product is interactive enough to evaluate ease-of-use • APPEARANCE • the order and labels of the menu items are dynamic and could change as often as monthly through a Bugzilla with a QC test involved • We will need the ability to change the labels, grouping, and order of Primary and Secondary Nav items … though this won’t happen often, it will likely require an content management software back-end, and these newgroupings, labels, and orders will affect the following page components: • <TITLE> tag (e.g., Internet Explorer’s blue Title Bar at the top of every window) • Page Title • Footer • Secondary Nav • Primary Nav • What menu • There are new Channel Category groupings for Primary and Secondary Nav (see Pp. 25 - 28) • When the page first draws, one Category will appear as default (see the following NOTE for exceptions), but that Category's secondary menu will NOT be visible. • -- [NOTE: there are pages on which no Primary Nav Tab will be highlighted. See the topmost image to the left. This is when the page does not fit under the Secondary Nav categories. Example page types are Maps, Video, Registration, Sign In, Notify, and Undeclared City pages. In such cases, no Tab is highlighted. See comprehensive list of Page Types on Pp. 38 to 42.] • In Season • -- the items falling under In Season are dynamic and are intended to be used to promote calendar-based content or other content supporting a short-term high-priority business need • -- should have a content management back end to allow easy updates as often as dailiy Global Nav to Beta Reqts: REALLY Final Version 2.1

  23. Requirements for All Internal Pages w/ Primary Nav, continued • [10] Primary Nav, continued • BEHAVIOR • onMouseOver: when user mouses over a new Category, the current Category remains highlighted … the new Category is also highlighted and its corresponding secondary menu appears, while the previously highlighted Category's secondary menu becomes invisible. • add tracking strings to detect MouseOver event, specified, respectively, as: ?from=mohome, ?from=moseason, ?from=moplan, ?from=mohood, ?from=motravel, ?from=mohealth, ?from=moaroundhome, ?from=moplay, • onClick: no effect [this is different from the current site's behavior] • onMouseOut: when user mouses outside the currently highlighted Tab, the highlight goes away unless the user moused on to the corresponding Secondary Nav menu • SELECTED STATE • when users are under a particular Secondary Nav category (e.g., Stay Healthy), then highlight the current Secondary Nav category's Tab • PRIMARY NAV TECHNICAL NOTES • The Fall Foliage Channel will only be available through In Season during the autumn season. • Channel names should be identical in portions of labels in Footer, Site Map page, Primary Nav, Secondary Nav, and What menu Global Nav to Beta Reqts: REALLY Final Version 2.1

  24. Requirements for All Internal Pages w/ Primary Nav, continued • [11] Secondary Nav • APPEARANCE • font matches the Seasonal Palette (see P. 42) and not underlined • there can be no more than 10 Channels per Category • Secondary Nav labels can be no longer than 27 characters • In Season Secondary Nav items will be dynamic and will be maintained by the Product Manager • the following pages contain tables defining the Channel Category labels, the labels of Channels per Category, and the destination URLs per Channel link • BEHAVIOR • onMouseOver:underline the currently moused over menu item … do not underline other menu items • onClick: for the clicked Channel, go to corresponding Channel Welcome page … for PIF, City, Channel Weather and other pages on which there is a current Location, the Locator textbox on the Channel Welcome page should be pre-populated with the current Location’s ZIP • onMouseOut: when user mouses outside the currently displayed Secondary Nav menu, the menu becomes invisible unless the user mouses on to the corresponding Primary Nav Tab • SELECTED STATE • when users are under a particular Channel (e.g., Aches & Pains), then when the current Family's Secondary Nav menu is visible, the current Channel should be highlighted (Golf Course Weather should be highlighted in image to left). • if current page’s Secondary Nav is visible, and the user is on a Channel Welcome page, highlight the current Secondary Nav label and DISABLE that link • if current page’s Secondary Nav is visible, and the user is NOT on a Channel Welcome page, then continue to highlight the current Secondary Nav label and ENABLE that link 11 Global Nav to Beta Reqts: REALLY Final Version 2.1

  25. Requirements for All Internal Pages w/ Primary Nav, continued:Primary/Secondary Nav Organization Please note that the following table indicates Category organization, labeling, and destination URLs. Global Nav to Beta Reqts: REALLY Final Version 2.1

  26. Requirements for All Internal Pages w/ Primary Nav: Primary/Secondary Nav Organization, continued Global Nav to Beta Reqts: REALLY Final Version 2.1

  27. Requirements for All Internal Pages w/ Primary Nav: Primary/Secondary Nav Organization, continued Global Nav to Beta Reqts: REALLY Final Version 2.1

  28. Requirements for All Internal Pages w/ Primary Nav: Primary/Secondary Nav Organization, continued Global Nav to Beta Reqts: REALLY Final Version 2.1

  29. Requirements for All Internal Pages w/ Primary Nav, continued:Secondary Nav notes SECONDARY NAV TECHNICAL NOTES • We cannot break the underlying Channel file hierarchy (it’s a pure hierarchy … each Vertical appears under exactly one Category) … if Channels appear under more than one Primary Nav area, then how can we highlight the Tab for the right Primary Nav area when the Channel could have been accessed from more than one Primary Nav area? Both In Season and Plan Ahead Categories could include Channels that are redundantly available, and within the underlying Channel file hierarchy, we should think of such Channels being located under Categories besides In Season and Plan Ahead • We must assume ads and the rest of page Bodies are the same on Channel Welcome pages representing the same Channel but accessible from more than one Channel Category. For example, page Bodies are identical for these two Channel Welcome pages: • In Season > Allergies & Pollen • Stay Healthy > Allergies & Pollen                                                   • the only difference between InSeason>Allergies&Pollen and StayHealthy>Allergies&Pollen is purely limited to highlighting Tabs and presenting the corresponding Breadcrumbs … if the user navigated via InSeason, then In Season Tab should be highlighted on the resulting Channel Welcome page, and the Breadcrumbs would read “In Season: Allergies & Pollen … similarly, if they came via Stay Healthy, then the Stay Healthy Tab will be highlighted on the resulting Channel Welcome page, and the Breadcrumbs would read “Stay Healthy: Allergies & Pollen • Note that if the user links beyond the Channel Welcome page, then the In Season Tab will NOT be highlighted and the Channels’ “permanent location” will be highlighted, and the Breadcrumbs will reflect the “permanent location” (in the case of Allergies&Pollen, Stay Healthy Tab is highlighted, and the Breadcrumbs read “Stay Healthy: Allergies & Pollen > xxx) • Same rules apply for the following Plan Ahead Secondary Nav item “Vacation & Travel Guide” • We must assume ads and the rest of page Bodies are the same on Channel Welcome pages representing the same Channel but accessible from more than one Channel Category. For example, page Bodies are identical for these two Channel Welcome pages: • Plan Ahead > Vacation & Travel Guide • Travel Smart > Vacation & Travel Guide                                                    • the only difference between PlanAhead>Vacation&TravelGuide and TravelSmart>Vacation&TravelGuide is purely limited to highlighting Tabs and presenting the corresponding Breadcrumbs … if the user navigated via Plan Ahead, then Plan Ahead Tab should be highlighted on the resulting Channel Welcome page, and the Breadcrumbs would read “Plan Ahead: Vacation & Travel Guide” … similarly, if they came via Travel Smart, then the Travel Smart Tab will be highlighted on the resulting Channel Welcome page and the Breadcrumbs would read “Travel Smart: Vacation & Travel Guide” • Note that if the user links beyond the Channel Welcome page, then Plan Ahead will NOT be highlighted and the Channels’ “permanent location” will be highlighted (in the case of Vacation&TravelGuide, Travel Smart is highlighted) • PLEASE NOTE: Similar logic applies to any Six Links items that are accessed via In Season … in this case, the In Season Tab should be highlighted on the landing page of the clicked Six Links item, and Breadcrumbs will read “In Season: [Six Links Title]” (e.g., “In Season: News > Hurricane Central”) … again in this case, if the user links beyond the Six Links landing page, then In Season will NOT be highlighted and the areas’ “permanent location” will be highlighted (in the case of Hurricane Central, the Six Links item “News” is highlighted) Global Nav to Beta Reqts: REALLY Final Version 2.1

  30. Can we retain the user's current ZIP/location so they don't need to re-enter it when going from PIF/City to a Channel Welcome, HiRad, or other pages for that ZIP/location?  • Examples include • going from PIF/City to HiRad … if Location is known, then go straight to a list of HiRad Locations (e.g., http://www.weather.com/search/hyper/30606?sloctype=19) for that HiRad Category and the current Location/ZIP • Typically, Secondary Nav would lead to Channel Welcome … in the case of HiRad, this would be something like “Parks in Your Area Welcome” (see P. 31) • if we know the Location, when the user goes via Secondary Nav to HiRad, then we would go straight to a list of Parks for that Location (see P. 32) and bypass Parks in Your Area Welcome • If we do not know the Location (as when the user is on Home, Channel Welcome, or Deep Vertical Article), when the user goes via Secondary Nav to HiRad, then we would go to Parks in Your Area Welcome with no Location in context • Going from PIF/City to Channel Welcome … pre-populate the Locator text box on Channel Welcome to reflect the ZIP Code of the current Location Global Nav to Beta Reqts: REALLY Final Version 2.1

  31. Requirements for My Neighborhood Welcome Page On the current site, the user can only access HiRad content from the PIF page, in which case we know the users’ Location and can Immediately present a list of HiRad Locations for the current Location and HiRad Category. In the new Global Nav, users can use the My Neighborhood Primary Navigation to go to My Neighborhood when there is no Location in context (e.g., from the Home Page, Channel Welcome, or Article pages). In such cases, they would view this page. This page includes the Footer and includes promotional text (pending) to promote not only the current HiRad Category, but it also promotes TWC HiRad in general. [1] Users enter a City, ZIP, or other Location Type relevant to the current HiRad Category … they click Go to view the My Neighborhood Listing page (see P. 32). [2] link brings up our standard Help popup to be controlled by a content-management system, in which the following text appears: “HiRADTM  (High Resolution Aggregated Data) technology.  This groundbreaking advance in the synthesis of weather information will enable The Weather Channel to deliver a comprehensive and accurate weather report for 1,000 times more locations than previously available.  For the first time, you can easily view neighborhood weather information for locations throughout the country that are most important to you, such as local schools, parks, golf courses and shopping malls.  By delivering weather information for landmarks within a city (such as shopping malls, parks, schools and intersections) The Weather Channel fills a void left by traditional weather reports, which may be generated from stations separated by a distance of up to 50 miles.  The new HiRAD technology was developed by a team of expert scientists from The Weather Channel.  It carefully aggregates weather information from existing sensors (such as National Weather Service stations and others) and satellite and radar images and applies proprietary formulas to create an exclusive report that will reflect the actual conditions less than one mile away from any point of interest in the U.S.” 1 2 Global Nav to Beta Reqts: REALLY Final Version 2.1

  32. Requirements for My Neighborhood Listing Page This page is the same as it is on the current site, only now we allow the user to choose a new HiRad Category from this page, and we will use the “without Primary/Secondary Nav” format for the banner area. This page does not have a Footer. [1] dropdown list and Go button APPEARANCE As shown, only change the default value to “Other Locations in your Neighborhood” BEHAVIOR Choose a Category and click Go to go straight to another My Neighborhoods Listing page (like this one) for the new Category, bypassing My Neighborhoods Welcome. [2] “Top” link scrolls to the top of the page [3] “New Search” links to http://www.weather.com/search/hyper/ -- this resulting page should have Primary/Secondary Navigation, Six Links, and Local ZIP … and its Page Title should be “Weather for Local Parks in Your Area” and should pre-populate the ZIP box with the current Location [4] Location link will go to the PIF page for that Location [5] Search text box and Go button APPEARANCE In image to right, remove “Don’t see your Golf Course?” and change following label to “Enter a different location to search for Local Parks in other areas”. BEHAVIOR Enter a City or ZIP and click Go to go to the My Neighborhoods Listing page for the current HiRad Category, using the new Location the user just entered. Global Nav to Beta Reqts: REALLY Final Version 2.1

  33. Requirements for TV Landing Page • Marketing needs an easy way to change the content on this page to meet their ever-changing promotional needs. We will require an content management tool front end to populate all attributes (e.g., Headline, Instruction, link labels and destinations) for items [2] and [7], and items [3] and [4] should be populated in an automatic fashion. • [NOTE: any time a Program’s title or thumbnail appear, the user can click them to go to a “detailed page” for that Program. If we have a clip for a program in the Video Player, then the user views this clip in Video Player. If there is no Video Player clip for the Program but there is a short clip viewable on the Schedule & Programs page, then the user views this clip in Schedule&Programs.] • [1] Secondary Nav • APPEARANCE • disable “What’s On” link and highlight it with a distinct border and background color … News pages will have this presentation of Secondary Nav added • BEHAVIOR • onClick: • go to TV page that corresponds to link clicked • disable and highlight the link for the destination page • enable and remove highlight for On-Air page • [2] Promotion area • APPEARANCE • Rotates through three possible images, highlighting and disabling the “1”, “2”, or “3” that corresponds to the current image … while rotating, the “Pause” button is presented • BEHAVIOR • onClick • Click 1, 2, or 3 to skip animation to that image … animation will continue to rotate • Click Pause to stop the animation • Click Play to restart the animation • Click image to go to a detailed page for that Program • [3] onNow and onNext • Image showing what is on immediately after onNext … this works like it does on the City Page … click the thumbnail to go to a detailed page for that Program • [4] onLater • Image showing a program that is on in some time in the future … click the thumbnail to go to a detailed page for that Program • [5] ZIP and Go button • User enters ZIP to get TWC Channels in that ZIP code area • [6] link to Program Schedule • click to go to TV’s Program Schedule page • [7] text links and dropdown/Go within Programs, Personalities, Blog, and Music areas: link to the page that corresponds to the label • [8] promoted videos’ information 1 8 2 3 4 5 6 7 Global Nav to Beta Reqts: REALLY Final Version 2.1

  34. Requirements for TV Pages’ Secondary Nav Global Nav to Beta Reqts: REALLY Final Version 2.1

  35. Appearance Requirements for News Pages’ Secondary Nav Global Nav to Beta Reqts: REALLY Final Version 2.1

  36. Requirements for All Internal Pages w/o Primary Nav Several types of pages on the current site do not have Primary and Secondary Nav, and they lack the Footer. Examples of these types of pages are Registration (e.g., Register on weather.com, 1-click Access, My Profile, Customize weather.com, and various product registrations) and Third Party Header pages such as Jobs, Store, and Centerpost. For this new design, the site logo is interactive and links to the Home Page (www.weather.com), and the visual presentation of the header changes. Global Nav to Beta Reqts: REALLY Final Version 2.1

  37. List of All Page Types Global Nav to Beta Reqts: REALLY Final Version 2.1

  38. List of All Page Types, continued Global Nav to Beta Reqts: REALLY Final Version 2.1

  39. List of All Page Types, continued THIS PAGE INTENTIONALLY LEFT BLANK Global Nav to Beta Reqts: REALLY Final Version 2.1

  40. List of All Page Types, continued THIS PAGE INTENTIONALLY LEFT BLANK Global Nav to Beta Reqts: REALLY Final Version 2.1

  41. List of All Page Types, continued THIS PAGE INTENTIONALLY LEFT BLANK Global Nav to Beta Reqts: REALLY Final Version 2.1

  42. Seasonal Color Palette The business requirements for the Seasonal Color Palette are the same as they are for the current site, with the following exceptions. The following page attributes will now change each season: • All Channel Welcome header images • all Channel Welcomes will have their own header image, even those Channel Welcome pages on the current site that inherit their header from their Family (e.g., Allergies and Cold&Flu currently share the same “Health” banner) • TV’s and News’ Secondary Nav background color (both selected and unselected) • All Six Links items should have their own header image (Maps, Video, News, TV, Mobile, Downloads) Global Nav to Beta Reqts: REALLY Final Version 2.1

  43. Requirements for Local Severe and Site Severe • Business requirements for Local Severe and Site Severe remain unchanged, with the following exception regarding Local Severe. On the current site, storm types other than Hurricanes (i.e., Thunderstorm, Tornado, Tropical, and Winter) have distinct header images depending on whether the storm is in Warning or Watch Mode. In the new design, header images for a storm type will be constant, and the storm Mode (Warning or Watch) will be distinguished using HTML text that floats on top of the shared header image. • There is no Headerspon in Alert Mode. • [NOTE: it is undetermined whether HugMe or other Hat content might be removed from the Hat during Severe conditions.] Global Nav to Beta Reqts: REALLY Final Version 2.1

  44. Family Welcome Re-directs • Health Family Welcome  Allergies & Pollen Channel Welcome • Travel Family Welcome  Flights & Business Travel Channel Welcome • Driving Family Welcome  Interstate Driving Channel Welcome • Events Family Welcome  Sporting Events Channel Welcome • Recreation Family Welcome  Golf Course Weather Channel Welcome • Home & Garden Family Welcome  Lawn & Garden Channel Welcome Global Nav to Beta Reqts: REALLY Final Version 2.1

  45. Channel Welcome Pages’ Features Module label changes and Multiple ZIP box specs Global Nav to Beta Reqts: REALLY Final Version 2.1

  46. Pages that will Lose Secondary Nav Pages falling under About Us, Education, and Interact currently have Secondary Navigation on the live site. These pages will need to be updated in the new design to replace Secondary Nav with text links back to the main page for each section. ABOUT US PAGES • Remove Television and Weather Tools links from the underlying file structure for Secondary Nav • Replace Secondary Nav with links labeled “Back to About Us Welcome”, located in current standard position for Back to Welcome links, as seen at http://www.weather.com/activities/health/allergies/mold/fix_leaks.html EDUCATION PAGES • Replace Secondary Nav with links labeled “Back to Education Tools”, located in current standard position for Back to Welcome links, as seen at http://www.weather.com/activities/health/allergies/mold/fix_leaks.html INTERACT PAGES • Replace Secondary Nav with links labeled “Back to Interaction Central”, located in current standard position for Back to Welcome links, as seen at http://www.weather.com/activities/health/allergies/mold/fix_leaks.html [NOTE: CQs were submitted in 2005 to update a TV pages: Schedule & Programs. This CQ should go live before Global Nav.] Global Nav to Beta Reqts: REALLY Final Version 2.1

  47. Global Nav to Beta Reqts: REALLY Final Version 2.1

  48. Global Nav to Beta Reqts: REALLY Final Version 2.1

  49. Global Nav to Beta Reqts: REALLY Final Version 2.1

  50. Global Nav to Beta Reqts: REALLY Final Version 2.1

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