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Julia's Awesome Brand Plan - PowerPoint PPT Presentation

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Julia's Awesome Brand Plan

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Presentation Transcript


Julia Barrett is...


Mission Statement

I am an outgoing, creative, and personable individual who facilitates success by connecting people with one another on a professional, social and artistic level.


Goals

  • To encourage the mutually beneficial connection of professionals and artists.

  • To create and manage relationships among artists to aide them in professional and artistic success.

  • To have a successful and rewarding career.


Key Messages

  • To give is to receive.

  • Working in a positive, supportive environment ensures happiness, loyalty and productivity from employees.

  • For every door closed, there is a window opened; it is up to those to find the window and see it as the opportunity that it really is.

  • Genuine relationships create ties that will help you develop as a professional and person.


Strengths and weaknesses

  • Strengths: I am...

    • Outgoing, spiritual, loving, creative, friendly, professional, driven, focused, creative, empathetic, imaginative, musical, trusting, thoughtful, playful, caring, encouraging.

  • Weaknesses: I am...

    • Insecure, aggressive, opinionated, procrastinator, anxious, stubborn, self-doubting, trusting, an analyzer.


Opportunities and Threats

  • Opportunities: I am...

    • Well-connected, open-minded, a fast-learner, focused, driven, lucky, affluent.

  • Threats I am...

    • Self-defeating, stubborn, indecisive, restless, scared of what lies ahead, emotional.


Channels of Communication

  • Twitter

  • Wordpress

  • Myspace

  • Reverbnation

  • linkedIn

  • Facebook

  • Google Reader

  • Aime Street

  • Buzznet

  • imeem

  • Last.fm

  • MOG

  • Soundpedia

  • Supernova.com


Strategies

  • Create connections between artists and myself

  • Encourage people to utilize their individual talents to help one another achieve their artistic and professional goals.

  • Attempt to create a positive and supportive environment for co-workers.


Tactics

  • Utilize personal connections and social media applications to become aware of artists.

  • Start an online network for people to join and discuss future collaborations.

  • Attend independent art festivals and create connections.

  • Contact professionals already in the entertainment industry and ask their advice.


Mentor

I have yet find a mentor for my personal brand and career goals. I am looking for someone who can collaborate with me on my goals and attempt to find a comfortable medium between literal presence in the independent art scene and online.


Critical Path

  • Week of Nov 9th: presence on all social media channels

  • Week of Nov 23rd: contact and relationship with Mentor

  • Week of Nov 30th: creation of social media network with members.

  • Week of Dec 7th: create discussions about future projects of artists

  • Week of Dec 14th: have networking event.


Julia Barrett is...

I want to help take the mandatory projected image out of the music industry. There has been a move from large music organizations into independent artists who record their own music or at independent studios and release their own CDs. I want to help the artists who wish to build a career through their own efforts and funds by connecting them with other people with similar goals and talents.


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