Marketing today and tomorrow
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Marketing Today and Tomorrow. Chapter 1. Marketing Video (Our Semester in a 6 minute video). Movie Questions. Marketing is : (short version) ______________________ _________________________________________ Who is the guiding light of your business philosophy? ____________________

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Movie questions
Movie Questions

  • Marketing is: (short version)______________________

    _________________________________________

  • Who is the guiding light of your business philosophy? ____________________

  • S___________

  • W__________

  • O___________

  • T____________


Goals
Goals

  • Understand the importance of studying marketing

  • Explain what marketing is and describe important marketing functions

    • Marketing is analyzing and satisfying consumer needs

  • Explain why businesses need marketing

  • Describe the functions of business

  • Define the marketing concept

  • Determine how the marketing concept is implemented

  • Describe how businesses approach marketing differently today than they did in the past

  • How is marketing changing business


Why study marketing
Why Study Marketing?

  • Marketing plays an important role in business operations

  • It is essential to the success of manufacturers, retailers, government agencies, hospitals, law offices, schools, and churches

  • All marketing activities should be directly related to the needs of customers.


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