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INTERNET & E-COMMERCE. S1 Teknik Informatika Fakultas Ilmu Komputer UPN “Veteran” Jakarta. SEO (Search Engine Optimization ). Lecturer : Bambang Warsuta, S.Kom , M.T.I [email protected] Tugas kelompok. Pengumpulan Tugas tanggal : 7 Januari 2012

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internet e commerce

INTERNET & E-COMMERCE

S1 TeknikInformatika

FakultasIlmuKomputer

UPN “Veteran” Jakarta

SEO (Search Engine Optimization)

Lecturer : Bambang Warsuta, S.Kom, M.T.I

[email protected]

tugas kelompok
Tugaskelompok
  • PengumpulanTugastanggal:
    • 7 Januari 2012
  • Presentasikelompokdilaksanakantanggal 14 dan 21 Januari 2012
wondering
Wondering…
  • What do you do when you need to find some bit of information — a fact, a statistic, a description, a product, or even just a phone number?
  • In most cases, you bring up one of the major search engines and type in the term or phrase that you’re looking for and then click through the results, right?
search engine
Search engine
  • From 1993 to 1998, the major search engines that you’re probably familiar with today were created:
    • Excite—1993
    • Yahoo!—1994
    • Web Crawler —1994
    • Lycos —1994
    • Infoseek— 1995
    • AltaVista — 1995
    • Inktomi—1996
    • Ask Jeeves — 1997
    • Google —1997
    • MSN Search—1998
what is a search engine 1
What Is a Search Engine? (1)
  • On the back end, a search engine is a piece of software that uses algorithms to find and collect information about web pages.
    • The information collected is usually keywords or phrases that are possible indicators of what is contained on the web page as a whole, the URL of the page, the code that makes up the page, and links into and out of the page.
    • That information is then indexed and stored in a database.
what is a search engine 2
What Is a Search Engine? (2)
  • On the front end, the software has a user interface where users enter a search term — a word or phrase — in an attempt to find specific information.
    • When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.
the first search engine
The First search engine
  • The first real search engine, in the form that we know search engines today, didn’t come into being until 1993.
    • Developed by Matthew Gray, it was called Wandex. Wandex was the first program to both index and search the index of pages on the Web.
  • This technology was the first program to crawl the Web, and later became the basis for all search crawlers.
crawler
Crawler

The process of collecting information about web pages is performed by an agent called a crawler, spider, or robot.

The crawler literally looks at every URL on the Web that’s not blocked from it and collects key words and phrases on each page, which are then included in the database that powers a search engine.

classifications of search engines 1
Classifications of Search Engines (1)
  • Primary search engines
    • A primary search engine is the type you think of most often when search engines come to mind. Some index most or all sites on the Web. For example, Yahoo! Google, and MSN are primary (also called major) search engines.
    • Primary search engines generate the majority of the traffic to your web site, and as such they will be the primary focus of your SEO efforts.
classifications of search engines 2
Classifications of Search Engines (2)
  • Secondary search engines
    • Secondary search engines are targeted at smaller, more specific audiences, although the search engine’s content itself is still general.
    • They don’t generate as much traffic as the primary search engines, but they’re useful for regional and more narrowly focused searches. Examples of secondary search engines include Lycos, LookSmart, Miva, Ask.com, and Espotting.
classifications of search engines 3
Classifications of Search Engines (3)
  • Targeted search engines
    • Targeted search engines — sometimes called topical search engines — are the most specific of them all.
    • These search engines are very narrowly focused, usually to a general topic, such as medicine or branches of science, travel, sports, and so on.
    • Examples of targeted search engines include CitySearch, Yahoo! Travel, and MusicSearch; and like other types of search engines, ranking criteria vary from one search engine to another.
why you need search engine optimization
Why you needSearch Engine Optimization???

You’ve designed a wonderful website, but you may be disappointed with the traffic and sales your site is generating, so you look for a solution.

why you need seo
Why You Need SEO???
  • Definition : SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking.
  • Why is search engine optimization so important? Think of it this way:
    • If you’re standing in a crowd of a few thousand people and someone is looking for you, how will they find you? In a crowd that size, everyone blends together.
    • Now suppose there is a system that separates groups of people. Maybe if you’re a woman you’re wearing red and if you’re a man you’re wearing blue.
    • Now anyone looking for you will have to look through only half the people in the crowd.
    • You can further narrow the group of people to be searched by adding additional differentiators until you have a small enough group that a search query can be executed and the desired person can be easily found.
seo is tweaking your website
SEO is tweaking your website
  • SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking.
  • This usually means tweaking your web site using design elements and content — and in most cases, it also means spending no money at all.
manipulating search engines
Manipulating Search Engines
  • SEO is about manipulating search engines
  • The manipulation becomes something more sinister and you run the risk of having your web site removed from the search engine rankings completely.
  • So What exactly can and can’t you do?
    • There’s a list, and here is part of it.
can and can t you do list for manipulating search engine 1
Can and can’t you do List for manipulating Search engine? (1)
  • You can:
    • Create a web site that contains meta tags, content, graphics, and keywords that help improve your site ranking.
    • Use keywords liberally on your site, so long as they are used in the correct context of your site topic and content.
    • Include reciprocal links to your site from others as long as those links are legitimate and relevant.
    • Encourage web site traffic through many venues, including keyword advertising, reciprocal links, and marketing campaigns.
    • Submit your web site to search engines manually, rather than wait for them to pick up your site in the natural course of cataloging web sites.
can and can t you do list for manipulating search engine 2
Can and can’t you do List for manipulating Search engine? (2)
  • You can’t (1):
    • Trick search engines by imbedding hidden keywords in your web site. This is a practice that will very likely get you banned from most search engines.
    • Artificially generate links to your site from unrelated sites for the purpose of increasing your ranking based on link analysis. Most search engines have a built-in mechanism that detects this type of deceptive practice.
    • Artificially generate traffic to your web site so that it appears more popular than it is. Again, there are safeguards in place to prevent this from happening; and if you trip those safeguards, you could end up on the banned list for many search engines.
can and can t you do list for manipulating search engine 3
Can and can’t you do List for manipulating Search engine? (3)
  • You can’t (2):
    • Force your web site to appear in search engine rankings by submitting the site repeatedly for inclusion in the rankings. A good general rule of thumb is that you should submit your site once and then wait at least six weeks before submitting it again. Submitting it repeatedly will, again, only lead to something nasty like being banned from the search engine.
    • Expect search engines to automatically rank you at the top of your topic, category, or keyword as soon as the site is picked up. It can take a little time to build the status that you need to reach a high search engine ranking. Remember, SEO is a process.
silakan bertanya
SilakanBertanya???

I never learn anything talking. I only learn things when I ask questions.Lou Holtz 

daftar isi panduan seo google
Daftarisipanduan SEO Google
  • Buatjudullaman yang unik, akurat
  • Menggunakan meta tag "description"
  • Tingkatkanstruktur URL
  • Buatlah situs agar lebih mudah untuk dinavigasi
  • Tawarkankontendanlayanan yang berkualitas
  • Tulistekspengait yang lebihbaik
  • Gunakan tag heading sewajarnya
  • Optimalkanpenggunaangambar
  • Pergunakandenganbaik robots.txt
  • Promosikansitus web Andadengancara yang benar
  • Manfaatkanalat webmaster gratis
  • Manfaatkanlayanananalitik web
ketahui terlebih dahulu siapa pengunjung anda
Ketahuiterlebihdahulusiapapengunjunganda…
  • Terlalufokuspadaperubahantertentuuntukmeraihperingkatpadahasilorganikmesinpenelusuranmungkintidakmemberikanhasil yang diinginkan.
  • Berikutbeberapainformasimengenailatarbelakangsitus yang akankitagunakan:
    • Namasitus web/bisnis: "Brandon\'s Baseball Cards"
    • Nama Domain: brandonsbaseballcards.com
    • Fokus: penjualankartu baseball hanyasecara online, panduanharga, artikel, dankontenberita
    • Ukuran: Kecil, ~250 laman
praktik yang dianjurkan untuk tag pada halaman judul
Praktik yang dianjurkan untuk tag pada halaman judul
  • Jelaskankontenlamansecaraakurat- Pilihjudul yang mengkomunikasikan topic kontenlamansecaraefektif.
    • Hindari:
      • Memilihjudul yang tidakberhubungandengankontenpadalaman
      • Menggunakanjudul yang standarataukaburseperti "Untitled" atau "New Page 1"
  • Buat tag judulunikuntuksetiaplaman-SetiaplamanAndaidealnyaharusmempunyai tag judul yang unik, yang membantu Google untukmengetahuiperbedaanlamantersebutdenganlamanlainnyapadasitusAnda.
    • Hindari:
      • Menggunakansatu tag judulpadasemualamanatausekumpulanbesarlamansitusAnda
  • Gunakanjudul yang singkat, tetapijelas - JudulbisasingkatdaninformatifJikajudulterlalupanjang, Google hanyaakanmenampilkansebagiandarihasilpenelusuran.
    • Hindari:
      • Menggunakanjudul yang sangatpanjang yang tidakmembantupengguna
      • Menyertakan kata kunci yang tidak diperlukan pada tag judul Anda
silakan bertanya1
SilakanBertanya???

Untukpanduan SEO, selengkapnyadapatdicopysetelahselesaiperkuliahan

terima kasih
TerimaKasih

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