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Adoption influences

Workshop - Birmingham Energy Savers and Making the Green Deal work Andy Deacon Director of Delivery andy.deacon@est.org.uk. Adoption influences. Demographic. House Type. Community . Trigger Points. Working with the curve. Evolving roles for Local Authorities .

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Adoption influences

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  1. Workshop - Birmingham Energy Savers and Making the Green Deal workAndy DeaconDirector of Deliveryandy.deacon@est.org.uk

  2. Adoption influences Demographic House Type Community Trigger Points

  3. Working with the curve

  4. Evolving roles for Local Authorities 1. LA as promoter: leave it to the market - advocates for Green Deal locally 2. LA as producer: provides marketing support, working in partnership with commercial Green Deal Provider(s) 3. LA procures a GD and ECO delivery partner: coordinates finance and delivery with a private sector partner to residents and businesses 4. LA selects a partner for ECO delivery: provides marketing support and coordinates deliver in partnership with an energy company 5. LA as a provider: takeson the role of Green Deal Provider and works with local organisations, business and community to deliver Green Deal

  5. 1. Local authority as ‘Promoter’ Local/ National Green Deal Provider Local authority Local/ National Green Deal Provider Marketing Promotion Assessment Survey Installation Quality Assurance Aftercare Green Deal Assessor Green Deal Installer • LA(s) puts resources into marketing activities in their local area without promoting any specific delivery organisations • Area-based approach could be taken • Marketing activities could be integrated with other local initiatives

  6. Referral fee/ concession payment/ margin on ECO brokerage 2. Local authority as ‘Producer’ LA(s) Leads Panel of GD Providers Programme manager GD Provider GD Provider GD Provider GD Assessors GD Installer GD Installer GD Installer GD Installer Marketing Promotion Assessment Advice Green Deal Plan Installation Quality Assurance Aftercare 6

  7. 3. Procurement of GD and ECO Delivery partner Finance Local Authority Procurement 2a .LA finance 2b. Delivery partner’s own finance Delivery partner 2c. GDFCo Delivered by GD Provider and local GD installers GD Assessor GD Installer GD Provider Marketing Promotion Assessment Survey Green Deal Plan Installation Quality Assurance Aftercare Lead generation by LA(s) and GD Provider Partnership Aftercare by Partnership 7

  8. 4. Local authority as GD Provider 1a .LA finance Finance Local Authority 1b .Guarantee Fund Delivery 1c. GDFCo Local SME Contractors Local Energy Advisors Registered Housing Providers Local DIY Retailers Local Manufacturers Local Energy Groups Local Energy Groups Healthcare, Schools Resident Groups Faith Groups Estate Agents Building Control Planning Department Local Colleges Trade Bodies Local Experts Low Carbon Skills Academy Marketing Promotion Assessment Survey Green Deal Plan Installation Quality Assurance Aftercare 8

  9. Hypothetical Example: Walsall Metropolitan Borough Council ECO targeting (not real data)

  10. http://www.energysavingtrust.org.uk

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