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RGHS. Rogers (2003) says that the change agent goes through a 5-stage innovation-decision process:. The Innovator/plays gatekeeper role in new ideas of system. The Early adopter/puts his/her stamp of approval on idea.

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Rghs

RGHS

Rogers (2003) says that the change agent goes through a 5-stage innovation-decision process:

The Innovator/plays gatekeeper role in new ideas of system.

The Early adopter/puts his/her stamp of approval on idea.

The Early majority/follows with deliberate willingness in adopting innovations but seldom leads.

The Late majority/adopts new ideas just after the average member of a system finds it okay.

The Laggards/must be certain that new idea will not fail before they can adopt.

(Simon&Schuster, pp.270-285)


Rghs

RGHS

The Innovation Approach:

The Innovator of the Adoption Process:

(Simon&Schuster, pp.270-285)


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