Market Analysis – Hotel Industry. By: Shuting Hu 4/10/2014. Introduction:. Industry Trends.
By: Shuting Hu
UNWTO said that international tourist arrivals for business, leisure, and other purpose grew by 4% in 2012 to reach 1.035 billion.
The global industry is expected to reach almost $480 billion in 2015.
To study the overall quality of different services provided by the Hotel Industry.
Enhance the guest experience.
Primary and Secondary Data
A select sample of hotels that routinely offer gratis services to their guests spent an average of $723 per available room to provide complimentary food, newspapers, and cocktails.
The data comes from an analysis of rooms department expenditures for Complimentary Services and Gifts at 1,600 properties in the Hotel Industry database.
Figure 3 &Figure 4：