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Creative Technology vs. Apple Computer

Creative Technology vs. Apple Computer. Zach Duff IEOR 190G November 3, 2008. The Players: Creative. SoundBlaster sound cards Nomad, MuVo, & ZEN portable audio players. The Players: Apple. Macintosh computers iPod line of portable audio players.

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Creative Technology vs. Apple Computer

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  1. Creative Technology vs. Apple Computer Zach Duff IEOR 190G November 3, 2008

  2. The Players: Creative • SoundBlaster sound cards • Nomad, MuVo, & ZEN portable audio players

  3. The Players: Apple • Macintosh computers • iPod line of portable audio players

  4. The Patent: 6,928,433 – Automatic Hierarchical Categorization of Music by Metadata

  5. The Patent: Abstract “A method, performed by software executing on the processor of a portable music playback device, that automatically files tracks according to hierarchical structure of categories to organize tracks in a logical order. A user interface is utilized to change the hierarchy, view track names, and select tracks for playback or other operations.”

  6. The Patent: Claims 1. A method of selecting at least one track from a plurality of tracks… the method comprising: Selecting a category in the first display screen of the portable media player; Displaying the subcategories belonging to the selected category in a listing presented in the second display screen; Selecting a subcategory in the second display screen; Displaying the items belonging to the selected subcategory in a listing presented in the third display screen; and Accessing at least one track based on a selection made in one of the display screens.

  7. Essentially: • Song selection on a portable audio device by: • Genre -> Album Title -> Song Title • Artist -> Album Title -> Song Title • Album Title -> Song Title • Song Title • Transition from screen to screen • Adding selected song(s) to a playlist

  8. Also discussed: • Metadata Database • Automatic database updating • Modifying metadata on a host computer • Multiple methods for accessing a track • Playlists as a means to organize music

  9. Timeline • September 2000: Creative Nomad hits market • Jan. 5, 2001: Creative patent filed • October 2001: Apple iPod hits market • October 2002: Apple tries to patent iPod interface • July 2005: Apple patent application denied • Aug. 9, 2005: Creative patent granted • May 15, 2006: Creative lawsuit filed, Apple countersuit filed • August 23, 2006: Creative & Apple announce $100 million settlement, licensing agreement

  10. My Opinion • Brilliant patent • Any audio device with a screen will need an interface • Roles could easily have been reversed • Obviousness – 3 tried to patent • Same interface 7 years, 6 generations later • How else to do it?

  11. Questions?

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