colgate palmolive the precision toothbrush group 7
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Colgate-Palmolive The Precision Toothbrush Group 7

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Colgate-Palmolive The Precision Toothbrush Group 7. For those hard to reach places. Changes in Toothbrush Category. Entry into geographical markets Emergence of “Super-premium” sub-category Increase frequency of toothbrush purchases Toothbrushes purchased based on performance benefits

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changes in toothbrush category
Changes in Toothbrush Category
  • Entry into geographical markets
  • Emergence of “Super-premium” sub-category
  • Increase frequency of toothbrush purchases
  • Toothbrushes purchased based on performance benefits
  • Technology allowed for measuring effectiveness
  • Advancements in marketing techniques brought greater awareness
positioning for precision by colgate
Positioning for Precision by Colgate
  • Launch to the niche market, specifically therapeutic brushers
    • Captures product essence
    • Segment is fitting for the design and benefits of the product
  • For therapeutic brushers, the Colgate-Palmolive Precision toothbrush is the superior premium toothbrush because of its innovative design that provides the best brush possible and removes 35% more plaque than other leading toothbrushes.
recommendations
Recommendations
  • Utilize the Colgate-Palmolive task force
    • Aid in increasing credibility to niche market
  • Present with toothpaste on shelves
  • Showcase in commercial pharmacies using floor stands
  • Employ infographics
  • Aim to be the “home brush”
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