Colgate palmolive the precision toothbrush group 7
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Colgate-Palmolive The Precision Toothbrush Group 7. For those hard to reach places. Changes in Toothbrush Category. Entry into geographical markets Emergence of “Super-premium” sub-category Increase frequency of toothbrush purchases Toothbrushes purchased based on performance benefits

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Colgate palmolive the precision toothbrush group 7

Colgate-Palmolive The Precision ToothbrushGroup 7

For those hard to reach places


Changes in toothbrush category
Changes in Toothbrush Category

  • Entry into geographical markets

  • Emergence of “Super-premium” sub-category

  • Increase frequency of toothbrush purchases

  • Toothbrushes purchased based on performance benefits

  • Technology allowed for measuring effectiveness

  • Advancements in marketing techniques brought greater awareness



Positioning for precision by colgate
Positioning for Precision by Colgate

  • Launch to the niche market, specifically therapeutic brushers

    • Captures product essence

    • Segment is fitting for the design and benefits of the product

  • For therapeutic brushers, the Colgate-Palmolive Precision toothbrush is the superior premium toothbrush because of its innovative design that provides the best brush possible and removes 35% more plaque than other leading toothbrushes.


Recommendations
Recommendations

  • Utilize the Colgate-Palmolive task force

    • Aid in increasing credibility to niche market

  • Present with toothpaste on shelves

  • Showcase in commercial pharmacies using floor stands

  • Employ infographics

  • Aim to be the “home brush”


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