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Maintaining and Sustaining Your Brand Identity

Maintaining and Sustaining Your Brand Identity C reative W ays to Increase Y our V isibility in the C ommunity. ABOUT ME. KEY TAKEAWAYS. Branding & marketing are not the same as arts and crafts Big budgets and teams aren’t required for great marketing

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Maintaining and Sustaining Your Brand Identity

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  1. Maintaining and Sustaining Your Brand Identity Creative Ways to Increase Your Visibility in the Community

  2. ABOUT ME

  3. KEY TAKEAWAYS Branding & marketing are not the same as arts and crafts Big budgets and teams aren’t required for great marketing Understanding how marketing creates benefits across the organization Audience engagement is a two-way street Your brand needs care and feeding

  4. WHY MARKETING IS NOT THE SAME AS ARTS & CRAFTS

  5. GREAT MARKETING ON A SHOE STRING BUDGET & TEAM OF ONE

  6. WHY MARKETING IS NOT A PURE COST CENTER

  7. WHY MARKETING IS NOT A PURE COST CENTER • Define your outputs using organizational objectives • Identify stakeholders across the organization • Incorporate stakeholders’ objectives into your strategies and outputs • Define when and how you will share insights • Hold stakeholders accountable as partners • There is power in numbers • Measurement is not rinse and repeat

  8. IT TAKES TWO TO TANGO

  9. IT TAKES TWO TO TANGO

  10. DON’T TREAT YOUR BRAND & AUDIENCE LIKE A PET ROCK

  11. AMPLIFY YOUR BRAND

  12. KEY TAKEAWAYS • Arts and crafts are fun but they don’t grow your organization • Partner like a champion (internally and externally) • Remember, your audiences are humans • Think across channels • Inspire your teams, inspire your audiences • Always make the ask

  13. Your Opinion Matters Please “check-in” to this session on the Sailing Leadership Forum app and complete the session survey Or Complete one of the yellow survey forms in the back of the room and drop in the box Thank you for attending this session

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