Fundraising 56 Days out. Presented by Kate Coyne-McCoy KCM Consulting. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Kate Coyne-McCoy . Campaign Fixer. KCM Political Consulting.
Presented by Kate Coyne-McCoy
NOI On Demand
KCM Political Consulting
Provide tools and techniques for raising the final funds needed to build a winning campaign.
Tools: CALL TIME needed to build a winning campaign.
WHO: People who want to protect and advance their economic interests
MESSAGE: I am going to win and I want you with me.Power Circle
How do I motivate a cranky tired candidate ?
TOOLS economic interests
Re-solicit economic interestsentire data base 3 times in the cycle by snail mail
The bulk of your total budget is raised through call time
House party systems can work if well organized
At this point in most campaigns, you will do one or two eventsTemplate for Fundraising
www.fec.gov economic interests
You must build a base! economic interests
Don’t Rely on it!
The “open rate” for emails goes DOWN as the campaign progresses
Average online contribution is less than $50
Using the Web
urgency economic interests
Collect, Re-solicit, collect economic interests
Questions? economic interests
Interdependent Leadership economic interests
(aka the Snowflake Model)
How can I support?