Fundraising 56 Days out. Presented by Kate Coyne-McCoy KCM Consulting. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Kate Coyne-McCoy. Campaign Fixer. KCM Political Consulting.
Fundraising 56 Days out
Presented by Kate Coyne-McCoy
NOI On Demand
KCM Political Consulting
Provide tools and techniques for raising the final funds needed to build a winning campaign.
Tools: CALL TIME
WHO: People who want to protect and advance their economic interests
MESSAGE: I am going to win and I want you with me.
How do I motivate a cranky tired candidate ?
Re-solicit entire data base 3 times in the cycle by snail mail
The bulk of your total budget is raised through call time
House party systems can work if well organized
At this point in most campaigns, you will do one or two events
You must build a base!
Don’t Rely on it!
The “open rate” for emails goes DOWN as the campaign progresses
Average online contribution is less than $50
Using the Web
Collect, Re-solicit, collect
(aka the Snowflake Model)
How can I support?