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Fundraising 56 Days out. Presented by Kate Coyne-McCoy KCM Consulting. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Kate Coyne-McCoy . Campaign Fixer. KCM Political Consulting.

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fundraising 56 days out

Fundraising 56 Days out

Presented by Kate Coyne-McCoy

KCM Consulting

introductions
Introductions

NOI On Demand

You

Norms

following the law
FOLLOWING THE LAW

Elections.neworganizing.com

slide6
Kate Coyne-McCoy

Campaign Fixer

KCM Political Consulting

slide8

Quick Review

  • The Tools
  • Urgency
  • Collect, Re-solicit, Collect, Re-solicit
  • Questions
slide10

Tools: CALL TIME

  • Know the Daily Goal
  • Raising $50,000-$100,000 will take 12-15 hours of call time per week
  • Do the backwards math
  • Go Back to Square One and Brain Dump
  • The BULK of your campaign resources are raised on the phone
power circle
WHO: People who want to protect and advance their economic interests

WHEN: Late

MESSAGE: I am going to win and I want you with me.

Power Circle
call time
Call time

How do I motivate a cranky tired candidate ?

  • Be energetic, positive and enthusiastic
  • Set a STRICT schedule
  • Everyone knows the daily goal
  • Create a pleasant atmosphere
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TOOLS

  • Bundlers, Fundraisers
  • House Party
  • PACS
  • Segment the Donors for Re-solicitation
  • Email, Web
  • Events (suck)
template for fundraising
Re-solicit entire data base 3 times in the cycle by snail mail

The bulk of your total budget is raised through call time

House party systems can work if well organized

At this point in most campaigns, you will do one or two events

Template for Fundraising
research
www.fec.gov

www.fundrace.org

www.moneyline.cq.com

www.newsmeat.com

www.opensecrets.org

http://www.followthemoney.org/

Research
slide16
You must build a base!

Don’t Rely on it!

The “open rate” for emails goes DOWN as the campaign progresses

Average online contribution is less than $50

Using the Web

  • Be relentless about adding email addresses
  • Make sure the Web site for your campaign is included in every piece of material.
slide17

urgency

  • Not PANIC- but creating a sense that time is running out and EVERYONE needs to help.
  • Creating a culture in the campaign
  • Holding call time sacred and patting the candidate on the back for doing it.
slide18

Collect, Re-solicit, collect

  • The person most likely to give you money is the person who already has.
  • Some %, of the money pledged will never come but chased correctly, most of it will be delivered
  • Entire donor base re-solicited.
slide21

Interdependent Leadership

(aka the Snowflake Model)

How can I support?

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

Interdependent Leadership

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