Product & Company Overview. November 10, 2008.
November 10, 2008
VeggieLand, founded in 1994, is a leading vegetarian food manufacturer selling products to both the retail market and food service industry. VeggieLand recently acquired the Franklin Farms brand of vegetarian products that includes the top two selling fresh veggie burgers in the U.S.
VeggieLand’s manufacturing plant in Parsippany, NJ maintains a strong emphasis on food safety and has been awarded Silliker Laboratories highest food safety award – the Gold Certificate of Recognition -- for three years in a row. A continuous food safety improvement plan ensures the plant will be able to adapt to an ever changing food safety landscape. VeggieLand’s manufacturing plant is also certified vegetarian by the American Vegetarian Association. There is no processing of any type of meat in the production facility.
VeggieLand’s portfolio of products include:
Veggie sausage pattiesCompany Overview
Philip Grabow, CEO manufacturer selling products to both the retail market and food service industry. VeggieLand recently acquired the Franklin Farms brand of vegetarian products that includes the top two selling fresh veggie burgers in the U.S.
Founder of VeggieLand with over 40 years of experience in the food industry. Phil began his career with Kraft foods and went on to run a successful food brokerage and a bakery company before starting VeggieLand in 1994.
Jason Wilson, President and COO
Joined VeggieLand in early 2005. Jason has 20 years of various operational experience in finance, marketing, sales, and operations with multinational companies including BMW, BASF, and Honeywell. Jason holds an MBA from New York University and is extensively trained in Six Sigma quality management.
Len Torine, Executive Vice President R&D
Creator of VeggieLand’s signature veggie burgers. Len has over 35 years of food experience and is responsible for all new product development. Len works directly with the customer’s culinary team to create delicious private label vegetarian products. Len is a member of the American Vegetarian Association advisory board.Management Team
The Original is not a typical soy burger as it includes a variety of visible fresh vegetables and spices to enhance the flavor rather than an assortment of artificial flavors.
Full meaty flavor and texture. This is our number one selling burger for restaurants. It has received many accolades from customers and critics. In 2006, it received the Best Vegan Meal in a chain restaurant (Ruby Tuesday’s) from PETA.Original Veggie Burger
This burger has a strong mushroom flavor and has visible vegetables throughout.
Sold retail as Franklin Farms Portabella Veggiburger. It is the top selling fresh veggie burger in the U.S.Portabella Burger
Vegetarian patty made with whole grains such as brown rice and oats as well as mushrooms, water chestnuts, carrots and peppers.
This Vegan product is referred to as “Gardenburger with flavor”.Garden Broiler
The only veggie burger made with Peppadew Sweet Piquante Pepperstm. This unique pepper, classified as a fruit, gives the burger a sweet bite with heat on the finish. Peppadew Sweet Piquante Pepperstm are grown only in South Africa and VeggieLand maintains an exclusive license to use the name in its vegetarian products.Peppadewtm Burger