Product company overview
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Product & Company Overview. November 10, 2008.

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Product & Company Overview

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Product company overview

Product & Company Overview

November 10, 2008


Company overview

VeggieLand, founded in 1994, is a leading vegetarian food manufacturer selling products to both the retail market and food service industry. VeggieLand recently acquired the Franklin Farms brand of vegetarian products that includes the top two selling fresh veggie burgers in the U.S.

VeggieLand’s manufacturing plant in Parsippany, NJ maintains a strong emphasis on food safety and has been awarded Silliker Laboratories highest food safety award – the Gold Certificate of Recognition -- for three years in a row. A continuous food safety improvement plan ensures the plant will be able to adapt to an ever changing food safety landscape. VeggieLand’s manufacturing plant is also certified vegetarian by the American Vegetarian Association. There is no processing of any type of meat in the production facility.

VeggieLand’s portfolio of products include:

Veggie burgers

Meatless meatballs

Veggie sausage patties

Company Overview


Management team

Philip Grabow, CEO

Founder of VeggieLand with over 40 years of experience in the food industry. Phil began his career with Kraft foods and went on to run a successful food brokerage and a bakery company before starting VeggieLand in 1994.

Jason Wilson, President and COO

Joined VeggieLand in early 2005. Jason has 20 years of various operational experience in finance, marketing, sales, and operations with multinational companies including BMW, BASF, and Honeywell. Jason holds an MBA from New York University and is extensively trained in Six Sigma quality management.

Len Torine, Executive Vice President R&D

Creator of VeggieLand’s signature veggie burgers. Len has over 35 years of food experience and is responsible for all new product development. Len works directly with the customer’s culinary team to create delicious private label vegetarian products. Len is a member of the American Vegetarian Association advisory board.

Management Team


Original veggie burger

The Original is not a typical soy burger as it includes a variety of visible fresh vegetables and spices to enhance the flavor rather than an assortment of artificial flavors.

Full meaty flavor and texture. This is our number one selling burger for restaurants. It has received many accolades from customers and critics. In 2006, it received the Best Vegan Meal in a chain restaurant (Ruby Tuesday’s) from PETA.

Original Veggie Burger


Portabella burger

This burger has a strong mushroom flavor and has visible vegetables throughout.

Sold retail as Franklin Farms Portabella Veggiburger. It is the top selling fresh veggie burger in the U.S.

Portabella Burger


Garden broiler

Vegetarian patty made with whole grains such as brown rice and oats as well as mushrooms, water chestnuts, carrots and peppers.

This Vegan product is referred to as “Gardenburger with flavor”.

Garden Broiler


Peppadew tm burger

The only veggie burger made with Peppadew Sweet Piquante Pepperstm. This unique pepper, classified as a fruit, gives the burger a sweet bite with heat on the finish. Peppadew Sweet Piquante Pepperstm are grown only in South Africa and VeggieLand maintains an exclusive license to use the name in its vegetarian products.

Peppadewtm Burger


Product specs

Product Specs


Product company overview

Contact information:VeggieLand 222 New RoadParsippany, NJ 07054973-808-1540973-882-3030 (fax)email: [email protected] Enterprises Inc.314 Expense StreetRome, New York 13440Arthur Kerr CEO 315 339 1209 Northern Tier315 420 1296 [email protected]


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