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VRT feat. User generated content

VRT feat. User generated content. A public broadcasting company embraces web 2.0. ITU/EBU Meeting. Introduction. The role of VRT Feedback loop Issue: legal rights. The role of VRT. Before internet → ‘ monopoly’ for media companies 1. Create content - Radio - Television

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VRT feat. User generated content

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  1. VRT feat. User generated content A public broadcasting company embraces web 2.0 ITU/EBU Meeting

  2. Introduction • The role of VRT • Feedback loop • Issue: legal rights

  3. The role of VRT • Before internet → ‘monopoly’ for media companies 1. Create content - Radio - Television 2. Aggregate content - Programme - Via brands

  4. The role of VRT • Today • Everyone can create content • Different players aggregate content - Internet sites - Providers

  5. The role of VRT During 10 weeks: 228.000 downloads 111.000 via iTunes (no.1) 117.000 directly from website • Breaking down the barriers and bridging the digital gap • Use popular content and transform into new media &

  6. The role of VRT • Give the public a platform to create

  7. The role of VRT Existing VRT content New VRT content and applications Content of others 2. Guide the public • Aggregate content: But how? 1. Atomize

  8. The role of VRT • Make content accessible via different methods BRAND • Create a brand to coordinate our new media activities • Become a reference for the public

  9. Introduction • The role of VRT • Feedback loop • Issue: legal rights

  10. Feedback loop • Secret ambition of the audience: 15 minutes of fame

  11. Feedback loop • Our platforms give the opportunity to have their 15 minutes

  12. Feedback loop • When they become successful online, our offline media will follow. • Who knows where it ends?

  13. Introduction • The role of VRT • Feedback loop • Issue: legal rights

  14. Legal rights ?

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