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IKEA Human Catalogue: Human Approach changes it all for the brand

The campaign, IKEA Human Catalogue leads to the thought-provoking idea on the wonder that the human mind is.<br><br>

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IKEA Human Catalogue: Human Approach changes it all for the brand

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  1. Brilliance is in Taking the Humane Route, proves IKEA’s Human Catalogue "If you can't explain this to a six-year - old, you don't even know it." For the launch of its 2018 catalogue, Seems agency BBH Singapore and IKEA followed this Albert Einstein principle. BBH auditioned and selected a 23-year-old girl in a week's time to memorise the entire catalog. The effect has been amazing, engaging and enjoyable for even a six-year - old. Meet Yanjaa Wintersoul, the first human catalog ever to memorize the tiny details of all the 328 pages of the IKEA 2018 catalog with the theme 'Make Room for Life,' featuring more than 400 articles. She is the face of the launch of IKEA 's 2018 catalog for Singapore , Malaysia and Thailand. Currently revered as the top ranked female memory champion in the world, remembering the publication of IKEA to the last detail has been her biggest challenge. It all started with a Skype call and then they called Yanjaa in person to check her more, 'Sweden's Got Talent' finalist. Then even experts from IKEA were thinking of 'seeing it to believe it.' In all of these tests the feat Yanjaa achieves from

  2. questions like "What's on page 16 and 17" and "What's on the rug on page 138? "What's stuck on the refrigerator on page 21 to a more intricate detail like" ”. The memory athlete often mentions brand names of furniture such as the Muren recliner, the design house in Denmark, Hay and the bookshelf in Hemnes when IKEA experts ask her to explain those random pages. As amazing as all this sounds, it is the human approach that caught the memory of the IKEA 2018 catalog and made Yanjaa a viral sensation. Again citing Einstein, "Creativity is having fun with intelligence." The original Article Is Published Here: https://bit.ly/2DESloj

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