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The 21 st Century Chorus. with the 18 th Street Singers. @18thStSingers # choruscon. Who are these people?. Mike Henry. Who are the 18 th Street Singers?. The Game Plan. Our own experiences Small group discussions throughout Takeaways for any chorus. The Big Question:.

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The 21 st century chorus

The 21st Century Chorus

with the 18th Street Singers

@18thStSingers #choruscon



Who are the 18 th street singers
Who are the 18th Street Singers?


The game plan
The Game Plan

  • Our own experiences

  • Small group discussions throughout

  • Takeaways for any chorus


The big question
The Big Question:

Why do choirs need millennials?




Know them
Know Them

  • There are a lot of them!

  • Diverse

  • Well-educated

  • Less religious

  • Team-workers

  • Technology users

  • Accustomed to instant feedback



Strategies for auditions
Strategies for Auditions

  • Recruit from genres outside choral music

  • Leverage college networks

  • Make choir searchable

  • Craigslist: It works


Entice them
Entice Them

  • Use what you know about millennials

  • Emphasize elements they’re familiar with

  • Sell them on the experience


Discussion break
Discussion Break!

  • What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?



The music programming
The Music - Programming

  • Broad themes based on idea or emotion

  • Collaborative programming

  • Embrace variety


Programming example reflections on war and peace
Programming example – Reflections on War and Peace

I: The Clarion Call

The Battle of Jericho - Moses Hogan

Reveille - GeorgySviridov

Battle Hymn of the Republic - John Steffe, arr. Edgerton

Sanctus (from Requiem, op. 252) - ZdenekLukás

II: A Soldier's Reflections

Turtle Dove - arr. Ralph Vaughan Williams

Aura Lee - G. R. Poulton

M'khalkelChayim - Abba J. Weisgall

Ich bin das Brot des Lebens - Wolfram Buchenberg

III: Sacrifice

Funeral Ikos - John Tavener

Ave Maria - Franz Biebl

Ave Verum Corpus - William Byrd

ChristusFactusEst - Anton Bruckner

Loch Lomond - arr. Ralph Vaughan Williams

IV: Renewal, Absolution and PeaceUnicornisCaptivatur - Ola GjeiloAshitawa Hare kana, Kumori kana - Toru TakemitsuAlleluia - Randall Thompson


The music rehearsals
The Music - Rehearsals

  • Spend time on technique

  • Spend time on individualistic work

  • Allow singers to speak up and ask questions


The organization
The Organization

  • No dues!

  • Flexible audition policy

  • No re-auditions

  • Flexible attendance policy

  • Season-by-season commitment



The social life1
The Social Life

  • Choir as a way to make friends, not just music

  • Social perks of volunteering

  • Events not tied to rehearsals or concerts

  • Foster easy communication


Our ethos the urban family
Our Ethos: The Urban Family

  • The social aspect makes the singing better

  • Choir members are more than just singers


Discussion break1
Discussion Break!

  • How does your choir engage millennials?

  • What non-musical opportunities does your choir provide for your millennial singers?



Concert accessibility
Concert Accessibility

Three types of accessibility:

  • Financial

  • Geographic

  • Musical


Discussion break2
Discussion Break!

  • What do you think your millennial audiences are looking for?

  • How have you successfully integrated that knowledge into your organization?


Millennials and marketing
Millennials and Marketing

  • Team-workers Participation

  • Educated Transparency and Authenticity

  • Technology users Use their Methods





Participation and social media3
Participation and Social Media

Social Media Tips

  • Show what it’s like to be part of the group

  • Life outside of music

  • #HashtagIt

    Stats to consider

  • 48% of daily Facebook users are mobile only

  • 93% of most engaging posts are photos


Overall takeaways
Overall Takeaways

  • Make it collaborative

  • Make it accessible


Q a discussion recap
Q+A & Discussion Recap

  • What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?

  • How does your choir engage millennials?

  • What non-musical opportunities does your choir provide for your millennial singers?

  • What do you think your millennial audiences are looking for?

  • How have you successfully integrated that knowledge into your organization?


Resources
Resources

  • Facts on Millennials

    Pew Research Center’s Social & Demographic Trends

    • http://www.pewsocialtrends.org/topics/millennials/

      “Maximizing Millennials in the Workplace,” Jessica Brack, UNC Kenan-Flagler Business School

    • http://execdev.kenan-flagler.unc.edu/maximizing-millennials

      “The Millennials Are Here: 5 Facts Nonprofits and Businesses Need to Know,” Colleen Dilenschneider

    • http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to-know/

  • Recruitment tips from Chorus America:

    How to recruit volunteer singers:

    • https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers

      All Chorus America articles on recruitment:

    • https://www.chorusamerica.org/tags/recruitment

  • Audience development

    Audience Development for the 21st Century

    • https://www.chorusamerica.org/advocacy-research/audience-development-21st-century

      How to Engage the Millennial Generation in Choral Music

    • https://www.chorusamerica.org/management-governance/how-engage-millennial-generation

      All Chorus American Articles on audiences

    • https://www.chorusamerica.org/tags/audiences


Resources1
Resources

  • Facebook Engagement

    “Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only,” Ingrid Lunden, Mashable

    • http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now-mobile-only-says-ceo-zuckerberg/

      “Photos Make Up 93% of The Most Engaging Posts on Facebook!” Socialbakers

    • http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on-facebook

      “7 Secrets of Highly Shared Facebook Posts,” Scott Ayres, Post Planner

    • http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/

  • Hashtags

    “The Beginner's Guide to the Hashtag,” Rebecca Hiscott, Mashable

    • http://mashable.com/2013/10/08/what-is-hashtag


Questions talk to us
Questions? Talk to us!

  • Mike Rowan

    • [email protected]

  • Henry Clapp

    • [email protected]

  • www.18thStreetSingers.com

  • www.facebook.com/18thStreetSingers

  • @18thStSingers (Twitter, Instagram)


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