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The 21 st Century Chorus. with the 18 th Street Singers. @18thStSingers # choruscon. Who are these people?. Mike Henry. Who are the 18 th Street Singers?. The Game Plan. Our own experiences Small group discussions throughout Takeaways for any chorus. The Big Question:.

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the 21 st century chorus

The 21st Century Chorus

with the 18th Street Singers

@18thStSingers #choruscon

the game plan
The Game Plan
  • Our own experiences
  • Small group discussions throughout
  • Takeaways for any chorus
the big question
The Big Question:

Why do choirs need millennials?

know them
Know Them
  • There are a lot of them!
  • Diverse
  • Well-educated
  • Less religious
  • Team-workers
  • Technology users
  • Accustomed to instant feedback
strategies for auditions
Strategies for Auditions
  • Recruit from genres outside choral music
  • Leverage college networks
  • Make choir searchable
  • Craigslist: It works
entice them
Entice Them
  • Use what you know about millennials
  • Emphasize elements they’re familiar with
  • Sell them on the experience
discussion break
Discussion Break!
  • What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?
the music programming
The Music - Programming
  • Broad themes based on idea or emotion
  • Collaborative programming
  • Embrace variety
programming example reflections on war and peace
Programming example – Reflections on War and Peace

I: The Clarion Call

The Battle of Jericho - Moses Hogan

Reveille - GeorgySviridov

Battle Hymn of the Republic - John Steffe, arr. Edgerton

Sanctus (from Requiem, op. 252) - ZdenekLukás

II: A Soldier\'s Reflections

Turtle Dove - arr. Ralph Vaughan Williams

Aura Lee - G. R. Poulton

M\'khalkelChayim - Abba J. Weisgall

Ich bin das Brot des Lebens - Wolfram Buchenberg

III: Sacrifice

Funeral Ikos - John Tavener

Ave Maria - Franz Biebl

Ave Verum Corpus - William Byrd

ChristusFactusEst - Anton Bruckner

Loch Lomond - arr. Ralph Vaughan Williams

IV: Renewal, Absolution and PeaceUnicornisCaptivatur - Ola GjeiloAshitawa Hare kana, Kumori kana - Toru TakemitsuAlleluia - Randall Thompson

the music rehearsals
The Music - Rehearsals
  • Spend time on technique
  • Spend time on individualistic work
  • Allow singers to speak up and ask questions
the organization
The Organization
  • No dues!
  • Flexible audition policy
  • No re-auditions
  • Flexible attendance policy
  • Season-by-season commitment
the social life1
The Social Life
  • Choir as a way to make friends, not just music
  • Social perks of volunteering
  • Events not tied to rehearsals or concerts
  • Foster easy communication
our ethos the urban family
Our Ethos: The Urban Family
  • The social aspect makes the singing better
  • Choir members are more than just singers
discussion break1
Discussion Break!
  • How does your choir engage millennials?
  • What non-musical opportunities does your choir provide for your millennial singers?
concert accessibility
Concert Accessibility

Three types of accessibility:

  • Financial
  • Geographic
  • Musical
discussion break2
Discussion Break!
  • What do you think your millennial audiences are looking for?
  • How have you successfully integrated that knowledge into your organization?
millennials and marketing
Millennials and Marketing
  • Team-workers Participation
  • Educated Transparency and Authenticity
  • Technology users Use their Methods
participation and social media3
Participation and Social Media

Social Media Tips

  • Show what it’s like to be part of the group
  • Life outside of music
  • #HashtagIt

Stats to consider

  • 48% of daily Facebook users are mobile only
  • 93% of most engaging posts are photos
overall takeaways
Overall Takeaways
  • Make it collaborative
  • Make it accessible
q a discussion recap
Q+A & Discussion Recap
  • What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?
  • How does your choir engage millennials?
  • What non-musical opportunities does your choir provide for your millennial singers?
  • What do you think your millennial audiences are looking for?
  • How have you successfully integrated that knowledge into your organization?
resources
Resources
  • Facts on Millennials

Pew Research Center’s Social & Demographic Trends

    • http://www.pewsocialtrends.org/topics/millennials/

“Maximizing Millennials in the Workplace,” Jessica Brack, UNC Kenan-Flagler Business School

    • http://execdev.kenan-flagler.unc.edu/maximizing-millennials

“The Millennials Are Here: 5 Facts Nonprofits and Businesses Need to Know,” Colleen Dilenschneider

    • http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to-know/
  • Recruitment tips from Chorus America:

How to recruit volunteer singers:

    • https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers

All Chorus America articles on recruitment:

    • https://www.chorusamerica.org/tags/recruitment
  • Audience development

Audience Development for the 21st Century

    • https://www.chorusamerica.org/advocacy-research/audience-development-21st-century

How to Engage the Millennial Generation in Choral Music

    • https://www.chorusamerica.org/management-governance/how-engage-millennial-generation

All Chorus American Articles on audiences

    • https://www.chorusamerica.org/tags/audiences
resources1
Resources
  • Facebook Engagement

“Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only,” Ingrid Lunden, Mashable

    • http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now-mobile-only-says-ceo-zuckerberg/

“Photos Make Up 93% of The Most Engaging Posts on Facebook!” Socialbakers

    • http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on-facebook

“7 Secrets of Highly Shared Facebook Posts,” Scott Ayres, Post Planner

    • http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/
  • Hashtags

“The Beginner\'s Guide to the Hashtag,” Rebecca Hiscott, Mashable

    • http://mashable.com/2013/10/08/what-is-hashtag
questions talk to us
Questions? Talk to us!
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