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Using Text Messaging for ACA Health Insurance Marketplace Education and Enrollment. July 9, 2013 Michael Sabat [email protected] About Mobile Commons Enroll.

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using text messaging for aca health insurance marketplace education and enrollment
Using Text Messaging forACA Health Insurance Marketplace Education and Enrollment

July 9, 2013

Michael Sabat

[email protected]

about mobile commons enroll
About Mobile Commons Enroll

Mobile Commons is an out-of-the-box text messaging solution to educate consumers about the new health insurance marketplaces and drive enrollment.

Our customers include insurance providers, marketplaces, hospitals, clinics, heath departments, and nonprofits.

what you will learn today
What You Will Learn Today

AGENDA

  • Review challenges behind ACA Enrollment
  • Introducing Mobile Commons
  • The uninsured – Why they rely on mobile
  • Mobile Commons Enroll
  • Connecting with the uninsured
  • Educating about ACA
  • Promoting Enrollment

Text ACA to 877877

the aca challenge
The ACA Challenge

THE PROBLEM

  • “It’s a big lift, and I would say it’s a job that no one has ever done in this country before.”
  • Kathleen Sebelius, Secretary of Health & Human Services
the aca challenge1
The ACA Challenge

THE PROBLEM

59% of Americans with income < $30K and 51% age 18-29 are unaware that ACA is the law of the land and going into effect this year

*KFF.org Health Tracking Poll, April 2013

why we are on this call
Why We Are On This Call

THE TASK

“Now it is crunch time for health insurance exchanges. The Obama administration and state governments must have a robust plan to reach Americans — especially young people — through every media available”

- Wall Street Journal, May 9, 2013

  • Connect with Uninsured Populations

1

  • Educate Them About the ACA

2

  • Get Them to Enroll in
  • Health Care

3

how can mobile commons help
How Can Mobile Commons Help

OUR EXPERIENCE

Mobile Commons helps organizations reach people and prompt them to take action.

  • Public Health
  • Health Centers
  • Hospitals and Healthcare Providers
  • Financial Institutions
  • Government Services

How do I get insured?

Visit this link or call 800-318-2596

real life example
Real Life Example

OUR EXPERIENCE

The CDPH let people text in to find their closest flu vaccination.

Follow-up survey:

  • 50% (!) of people responded
  • 33% received flu shot at the recommended location

Text Call-To-Action:

who are they
Who Are They?

THE UNINSURED

  • Hispanic Americans (40% going without health coverage).
  • Low-income families (25.4% among those with less than $25,000 a year in household income).
  • Young adults, age 19-34.

Under $25k

* http://www.gallup.com/poll/152162/americans-uninsured-2011.aspx**http://aspe.hhs.gov/health/reports/2012/uninsuredintheus/ib.shtml

the digital divide
The Digital Divide

THE UNINSURED ARE HARD TO REACH

  • One in five American adults does not use the Internet. 
  • 91% of Americans over 13 have a cell phone, sending 41.5 text messages per day.
  • If someone is not an internet user, they rely more on text messaging.
why text messaging
Why Text Messaging

MOBILE USE

Text messaging is the most effective method for reaching underserved populations, young people, and minorities.

Key Statistics

99% of text messages are read

97% of 18-29 year olds text

Households under $30K text 2x more than households $75K+

Hispanics text 156% more than Caucasians

African Americans text 224% more than Caucasians

*Sources: Conversational Advertising 2010, SinglePoint; Cell Phone Activities 2012, Pew Research ; How Americans Use Text Messaging 2011, Pew Research; CTIA

about mobile commons enroll1
About Mobile Commons Enroll

THE SOLUTION

Mobile Commons is an out-of-the-box text messaging solution to educate consumers about the new health insurance marketplaces and drive enrollment.

three easy steps for success
Three Easy Steps for Success

CONNECT

EDUCATE

ENROLL

Uninsured sign up to learn about health insurance via text message.

Subscribers receive text messages about health insurance marketplaces

Starting October 1, 2013, consumers get alerts about open enrollment deadlines

TextACA

to 877-877

ask people to sign up
Ask People to Sign-Up

CONNECT

EDUCATE

ENROLL

DO YOU KNOW SOMEONE WHO NEEDS HEALTH INSURANCE?

BECAUSE THE MAMMOGRAM WASN’T INVENTED FOR JUST CERTAIN WOMEN

TextACA

To 877-877

Marque SALUD to 877-877

text message content library
Text Message Content Library

CONNECT

EDUCATE

ENROLL

  • Full library of text messages for you to use
    • Intake questions to segment users for different content
    • Educational & interactive messages
    • Actionable messages during enrollment
  • Can be used out-of-the-box or customized for your population
  • Available in English and Spanish
  • Special content for Medicaid, under 30/over 65, individual vs. family, etc.
ongoing education and interaction
Ongoing Education and Interaction

CONNECT

EDUCATE

ENROLL

Week 1

Week 2

October 1st

sending a text increases action
Sending a Text Increases Action

IMPROVE OUTCOMES

  • Web Conversions
  • Connecting Phone Calls
  • Attending Events
  • Taking Surveys
  • Appointment Reminders
  • Prescription Adherence
  • Behavior Change

Key Statistics

99% of text messages are read.

83% of texts are read within 15 minutes.

A text message reminder increases email conversion rates by 77%.

Sending a text is up to 1,000% better at getting someone to take actions, compared to an email.

how to get started
How To Get Started

NEXT STEPS

Sign-up for Mobile Commons Enroll

1

Promote the campaign as part of your outreach

2

TELEVISION

PRINT

ONLINE

IN PERSON

mobile commons enroll
Mobile Commons Enroll

THE SOLUTION

Packages include:

  • 5-digit short code + keyword (e.g. “Text ENROLL to 12345”)
  • Content library of text messages, customizable for your target population(s)
  • Automated messaging scheduling with alerts before key enrollment deadlines
  • Follow-up surveys to collect data and run assessments
  • Detailed reporting and statistics

Discounts available for nonprofits & federally qualified health centers

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