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People’s Choice Credit Union. Campaign: Isn’t it nice to have choice? Media Agency: Ikon Adelaide Creative Agency: KWP! Adelaide Year: 2012 Source: Adshel Objective : Position PCCU as a genuine alternative to the major banks, to grow

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people s choice credit union
People’s Choice Credit Union

Campaign: Isn’t it nice to have choice?

Media Agency: Ikon Adelaide

Creative Agency: KWP! Adelaide

Year: 2012

Source: Adshel

Objective: Position PCCU as a genuine

alternative to the major banks, to grow

market share, and to reinforce the new brand personality

Audience: All people, South Australia

Strategy:Use the outdoor environment to

engage and entertain consumers.

Enable consumers to associate the Credit Union

with the desired brand values: fun and quirky!

Results:

  • Reach: 73%
  • Frequency: 8.4
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