Overview

1. Overview • Purpose: Used to deliver specific proposed custom solutions along with supporting evidence from the Client Needs Assessment process. • When to Use: Presenting the proposed solution to the client only after a Client Needs Assessment has been completed. • Requirements of Use: This deck will be built out as a template and only serve the you as a starting point. You will need to customize the report by inserting the appropriate media group images, data, reference to clients, and of course, the custom solution.

2. Presentation Title Subtitle Insert Client Logo

3. Agenda • Goals & Objectives • Your Audience • Solutions • Our Commitment

4. What You Told Us During our previous meeting on October 29th, you shared a wealth of information about where you are now and your future goals. Here’s what I heard… Your Current Situation • Largest chain of liquor stores in Phoenix • Currently sell a lot of beer, but not a lot of wine because of a wine specialty store down the street and consumer perception is that they carry a larger selection of wines than you do even though they don’t and your prices are better. • Insert information about advertiser’s current status Your Goals • Would like to increase your wine sales • Increase sales during peak seasons • Insert information about advertiser goals • Insert information about advertiser goals

5. The Right AudienceMeet Andy and Jasmine • They are both 26 years old. • Their annual household income is just under $60,000. • Their son just turned 1. • Persons 25-34 have an average of 1.1 children under 18 living in the household. • They enjoy having their friends over on the weekends to watch sporting events and socialize. • They spend an average of $481 each year on alcoholic beverages. • Insert profile data about your advertiser’s customer Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

6. The Right AudienceMeet Brad and Christine • They are in their early 40’s. • Their household income is approximately $75,000. • They have one child. • Persons 35-44 have an average of 1.3 children under 18 living in the household. • They enjoy relaxing with a glass of wine during dinner. • They spend just under $500 each year on alcoholic beverages. • Insert profile data about your advertiser’s customer Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

7. The Right AudienceMeet Carrie and Greg • They are in their late 40’s. • Their annual household income is about $80,000. • They still have one child living in the household. • They enjoy relaxing in the evenings and on the weekends at home with a glass of wine or a beer. • They spend just over $500 each year on alcoholic beverages. • Insert profile data about your advertiser’s customer Source:Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

8. The Right AudienceMeet Becky and Gary • They are in their early 60’s. • Their annual household income is about $70,000.1 • Their children are no longer living at home. • They enjoy relaxing in the evenings and on the weekends at home with a glass of wine. • Persons over the age of 55 (both men and women) prefer wine over beer or liquor.2 • They spend about $440 each year on alcoholic beverages.1 • Insert profile data about your advertiser’s customer Source: 1. Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010. 2. Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

9. The Right AudienceMeet Richard • He is 30 years old. • He has an annual household income of about $60,000. • He is a college graduate. • He prefers beer over wine or liquor. • Insert profile data about your advertiser’s customer Source: Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

10. The Right AudienceMeet Allison • She is 32 years old. • He has an annual household income of about $70,000. • She has a post-graduate degree. • She prefers wine over liquor or beer. • Insert profile data about your advertiser’s customer Source: Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

11. Your Creative Campaign • Bullet point out the specifics of the creative idea • Example: Promotion of a wine tasting event. • Example: Adscape highlighting the variety of wine products carried. • Etc. Include Any visuals here displaying the actual creative or spec ad.

12. Your Multi-Media Solution FPO FPO Yahoo! .com to reach almost 80% of the Phoenix market Reach your audience through sophisticated tools such as SEO & SEM FPO FPO FPO The Arizona Republic Reaching x in the Phoenix DMA The #1 local media Web site in Phoenix Source:

13. The Arizona Republic Is With Your Customer All Day Reads the morning paper Checks her email Reads about tomorrow’s weather forecast Checks out her stocks on Yahoo! Finance Goes online to research topics and talk with other moms FPO FPO FPO 1pm 6am 4pm 9am 6pm

14. Our CommitmentDelivering Results This proposal will help achieve your goals of: • Increase knowledge of wine selection. • Recap advertiser goals Republic Media’s consultative approach ensures your campaign delivers the quality results you’re seeking. • Help with developing compelling creative • Review and optimize your campaign placements • Review monthly reports to verify you’re seeing the results you need

15. The Media Plan Campaign Dates: Jan 1 – Mar 31 Primary Audience: Females (25-44)

16. With You Every Step of the Way Insert Your Contact Information Sally Smith Account Executive XYZ Media Group Phone: (123) 456-7890 Fax: (123) 123-4567 ssmith@gannett.com