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Visualising advocacy #enc2011 @ BethGranter & @ SteveWinton. HELLO! :). We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy. Our clients. Applied technology. Basically, We ♥ data :). Why visualise advocacy?. Make people feel part of a movement

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Visualising advocacy enc2011 @ bethgranter @ stevewinton

Visualising advocacy#enc2011

@BethGranter & @SteveWinton


Hello
HELLO! :)

We’re:

@bethgranter and

@steveWINton

from NixonMcInnes, a social business consultancy.




Basically we data
Basically,We ♥ data :)


Why visualise advocacy
Why visualise advocacy?

  • Make people feel part of a movement

    • “I’m part of something big”

  • To motivate people to complete an action or pass it on




Why map advocacy
Why map advocacy?

  • Highlight areas where advocacy is high/low, which MPs have been targeted

    • “I can make a difference / I’m needed”

  • Reflect how local communities feel about issues

    • “This is relevant to me”

  • To further motivate people to complete an action or pass it on


Mapping advocacy recipe 1
Mapping advocacy: recipe 1

  • Take 1 e-activist data feed (EaEmailAOTarget)


Mapping advocacy recipe 11
Mapping advocacy: Recipe 1

  • Take 1 advocacy online data feed (EaEmailAOTarget)




Mapping advocacy recipe 14
Mapping advocacy: recipe 1

  • Geocode!

    (the process of getting co-ordinates for an address)


Mapping advocacy recipe 15
Mapping advocacy: Recipe 1

  • Geocode!

    (the process of getting co-ordinates for an address)

http://www.google.com/fusiontables/


Mapping advocacy recipe 16
Mapping advocacy: recipe 1

  • Visualise!

    (putting the co-ordinates on a map)


Mapping advocacy recipe 17
Mapping advocacy: Recipe 1

  • Visualise!

    (putting the co-ordinates on a map)

  • http://www.google.com/fusiontables/


But what about privacy
But,What about privacy?! :(


Mapping advocacy recipe 2
Mapping advocacy: recipe 2

IDEA!

Group advocates by constituency!


Mapping advocacy recipe 21

Mapping advocacy: Recipe 2

  • Group advocates by constituency!


And we can work in Google Refine... thanks to...

(not for the faint-hearted!)

http://code.google.com/p/google-refine/



Mapping advocacy recipe 22

Mapping advocacy: Recipe 2

  • Group advocates by constituency!


Mapping advocacy recipe 23

Mapping advocacy: Recipe 2

  • Group advocates by constituency!

http://j.mp/uk-constituencies


Mapping advocacy recipe 24

Mapping advocacy: Recipe 2

  • Group advocates by constituency!


Mapping advocacy recipe 25

Mapping advocacy: Recipe 2

  • Group advocates by constituency!


But it s a bit messy
But, straightforward, thanks to... It’s a bit messy?! :(


Mapping advocacy recipe 3
Mapping advocacy: recipe 3 straightforward, thanks to...

IDEA!

Group by different geographic areas, based on zoom level!


Mapping advocacy recipe 26

Mapping advocacy: Recipe 2

  • Group advocates by constituency!

http://j.mp/uk-constituencies


Mapping advocacy recipe 27

Mapping advocacy: Recipe 2

  • Group advocates by constituency!


Cool but how can we show the impact
Cool! OK...But...How can we show the impact?! :(


Mapping advocacy recipe 4
Mapping advocacy: recipe 4 OK...

IDEA!

Showing MP support for a campaign – intentions to vote or how they voted


Mapping impact
Mapping impact OK...

  • Showing MP support for a campaign – intentions to vote or how they voted

    • Public Whip

    • Excel spreadsheet

    • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1

    • TheyWorkForYou API constitency geo data CSV

    • Google Fusion Tables

      • Vizualize > Map > Configure styles


Mapping advocacy recipe 28

Mapping advocacy: Recipe 2

  • Group advocates by constituency!

http://j.mp/uk-constituencies


Mapping impact1
Mapping impact OK...

  • Showing MP support for a campaign – intentions to vote or how they voted

    • Public Whip

    • Excel spreadsheet

    • Convert votes to numbers e.g. absent = -1, no = 0, aye = 1

    • TheyWorkForYou API constitency geo data CSV

    • Google Fusion Tables

      • Vizualize > Map > Configure styles


Mapping impact2
Mapping impact OK...

  • Showing MP support for a campaign – intentions to vote or how they voted

    • Public Whip voting data

    • Convert votes to numerical code

      • e.g. absent = -1, no = 0, aye = 1

    • TheyWorkForYou API constituency geo data CSV

    • Google Fusion Tables

      • Vizualize > Map > Configure styles by vote code


V cool but can we make advocacy hotspots easier to spot
V. cool! OK...But...Can we make advocacy hotspots easier to… spot?:)


Mapping advocacy recipe 29

Mapping advocacy: Recipe 2

  • *http://en.wikipedia.org/wiki/Choropleth

  • Group advocates by constituency!

  • http://j.mp/uk-constituencies-svg


Mapping advocacy recipe 210

Mapping advocacy: Recipe 2

  • Group advocates by constituency!

Not here!

Here!

Here!

  • http://j.mp/uk-constituencies-choropleth


Mapping advocacy recipe 211

Mapping advocacy: Recipe 2

  • Group advocates by constituency!

LIVE: http://j.mp/visualising-advocacy


Wow but can we make it update dynamically
Wow! OK...But...Can we make it update dynamically?!! :) :)


Yes we can we ve built a tool that updates the map automatically
Yes, we can! OK...We’ve built a tool that updates the map automatically...



Thanks questions
Thanks! Questions? OK...

  • [email protected]@bethgranter

  • [email protected]@steveWINton


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