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TO FOCUS GROUP PARTICIPANT Thank you for agreeing to be a member of our focus groups! As part of this group, we will need you to complete the following tasks:. TASKS Review this slide program to learn more about the project.

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To focus group participant thank you for agreeing to be a member of

TO FOCUS GROUP PARTICIPANT

Thank you for agreeing to be a member of

our focus groups! As part of this group, we

will need you to complete the following tasks:


To focus group participant thank you for agreeing to be a member of

TASKS

  • Review this slide program to learn more about the project.

  • Watch Inside Yellowstone’s 2-minute podcast video (#1. Introduction by Park Ranger Beth Taylor) on your personal computer:

    http://www.nps.gov/archive/yell/insideyellowstone/videolist.htm


To focus group participant thank you for agreeing to be a member of

TASKS, CONTINUED

  • Choose at least one of the following podcasts: -

    To learn about Fort Stevens at Rock Creek Park:

    http://www.nps.gov/rocr/photosmultimedia/multimedia.htm

    To learn about Glacier National Park:

    http://www.nps.gov/glac/photosmultimedia/podcasts.htm


To focus group participant thank you for agreeing to be a member of

TASKS, CONTINUED

  • Watch one of the two podcast slide programs. By doing so, you will get an idea of what visuals will be matched with basic narration for a podcast of approximately 3 minutes in length.

    Remember: Some people will be watching the podcast like a mini-video, while others may only listen to the information, as with a radio program.


To focus group participant thank you for agreeing to be a member of

TASKS, CONTINUED

  • Answer your set of focus group questions.

  • Watch the last podcast slide program. Answer the focus group questions.

  • Send your responses (with questions) via e-mail to each of the three key contacts listed on the last page of this slide program.


To focus group participant thank you for agreeing to be a member of

A Podcast Partnership

for the Potomac Corridor


To focus group participant thank you for agreeing to be a member of

WHAT IS A “PODCAST?”

A way to distribute multimedia (audio and/or visual) files over the internet for playback on a mobile device (iPod, MP3 player, cell phone or personal digital assistant) or personal computer.


To focus group participant thank you for agreeing to be a member of

PARTNERS

  • American Recreation Coalition

  • National Tour Association

  • National Park Service

    • Chesapeake and Ohio Canal National Historical Park

    • George Washington Memorial Parkway


To focus group participant thank you for agreeing to be a member of

WHY DID WE CHOOSE TO PILOT

THE PROGRAM IN THESE PARKS?

  • Geographic link to the Potomac River.

  • Urban/suburban neighborhood proximity with a blend of local/regional and destination use.

  • Diverse recreational, historic and cultural assets and diverse visitation.

  • Linear nature of both parks creates the ideal opportunity for the adoption of communication through technology.

  • Partnerships with numerous organizations that will find podcasts attractive.


To focus group participant thank you for agreeing to be a member of

OBJECTIVES

  • To create 12-15 audio/visual podcasts in English/Spanish for two national park sites

  • To provide this information to the public free-of-charge via iTunes and park websites

  • To find innovative ways to market podcasts and make them available to travelers.


To focus group participant thank you for agreeing to be a member of

PODCAST SPECIFICS

- Each park will create an introductory podcast which will be 12-15 minutes long.

  • Shorter segments (3-5 minutes each) will augment the introductory podcasts and focus on selected topics or locations.

  • The project will enlist the assistance of local and state government agencies, tourism promotion agencies, and park partners.


To focus group participant thank you for agreeing to be a member of

WHY PODCASTS?

  • In most cases, visitors already possess (and highly value) a platform for this new information stream.

  • 200+ million iPods and clones are now in the hands of Americans -- nearly every youth has one!


To focus group participant thank you for agreeing to be a member of

OVERVIEW/TIMELINE

  • American Recreation Coalition and the National Tour Association will record and produce the podcasts in close consultation with park management.

  • Initial podcasts will be available to the public by Fall/Winter 2007

  • This is part of an on-going effort with the goal of updating and expanding park podcasts in the future by developing in-house capabilities to do so by 2008/2009.


To focus group participant thank you for agreeing to be a member of

KEY CONTACTS

James Santini, Legislative Counsel

National Tour Association

1101 King Street, Suite 350

Alexandria, VA 22314

(703) 684-0755

Jdsantini1@verizon.net

Alyssa Baltrus

Chesapeake & Ohio Canal NHP

710 MacArthur Blvd.

Potomac, MD 20854

301-491-2452

alyssa_baltrus@nps.gov

Derrick A. Crandall, President

American Recreation Coalition

1225 New York Ave., N.W., Suite 450

Washington, D.C. 20005

202-682-9530

dcrandall@funoutdoors.com

Dana Dierkes, Park Ranger

George Washington Memorial Pkwy.

National Park Service

Turkey Run Park McLean, VA 22101

703-289-2580

dana_dierkes@nps.gov


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