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ADPRAC5 - Team Lucky Me! (3AD4) ©JOVIEDAYON

ADPRAC5 - Team Lucky Me! (3AD4) PRESENTATION BY © JOVIE DAYON

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ADPRAC5 - Team Lucky Me! (3AD4) ©JOVIEDAYON

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  1. ADPRAC 5 Group Assignment DAYON, Jovie CONCEPCION, Sharmaine ESGUERRA, Hannah MAIGUE, Joan MANLANGIT, Jiandra MAGALLONA, Carmel

  2. 1 NON-TRADITIONAL ADVERTISMENTS

  3. 2 How can a Brand touch base with its consumers based on the Lucky Me! TVC?

  4. Savor the flavor of hearty noodle soup from Western Visayas, southern part of the Philippines with Lucky Me! Supreme La Paz Batchoy.

  5. Complete with pork crackling and meat bits, Lucky Me! Supreme La Paz Batchoymakes enjoying spoonfuls of this exquisite dish conveniently possible.

  6. 1 NON-TRADITIONAL ADVERTISMENTS

  7. The coffee manhole advertisement can be applied to our Lucky Me Supreme cup noodles. Imagine, this is a cup noodles that is newly cooked with smoke effect and allures people that it is ready to be eaten.

  8. Imagine a cup noodle of Lucky Me! on the ground whilst a floating fork taking noodles.

  9. On the ground area will be the advertisement of Lucky Me Supreme cup noodles and the escalator will be designed as the noodles, while on the top area, is a picture of mouth doing the action of eating a noodles. So when the escalator moves, it looks like as if he is sipping the noodles.

  10. This is actually a lamppost. Imagine that this as a Lucky Me Supreme advertisement. The lamppost itself is the teapot pouring a hot water on a cup of Lucky Me Supreme cup noodles.

  11. Why not use the spare tire containers on the back of vehicles as guerilla marketing to attract the target market? Instead of the sushi image, replace it with Lucky me noodles and it will surely make our target market’s mouth water.

  12. Introducing the thought bubble strategy, by posting these though bubbles with images of delicious Lucky Me! noodles it will create a funny yet effective way to attract our target market to Lucky Me noodles.

  13. Imagine attaching noodles to certain buildings to advertise Lucky Me and to really get the attention of our target market.

  14. There could be like an opened cup of noodles or something on the ground with the effects of smoke and such. Inside will be the noodles itself (it could be just a picture or the real thing. It depends.)

  15. A billboard with a picture of the product and its contents spilling on the ground.

  16. The cup of noodles could or could not be on the ground. As usual, the smoke/steam effect is really helpful. It just doesn’t attract attention, it also makes the people curious as to what that is

  17. 2 How can a Brand touch base with its consumers based on the Lucky Me! TVC?

  18. The Lucky Me TVC can touch base with its consumers by the unique execution of the idea of the concept. Once we watched this commercial, we can say that that can be easily remembered by the consumer, because of its concept and idea. The concept and idea was perfect for attracting the target market.

  19. The story was about a sleepy young guy who was doing his homework, and a (study partner) girl gave him a Lucky Me Supreme. After having finished the whole thing, he was awakened and somewhat rejuvenated. • The unique strategy used here is that the camera was not mainly focused on the guy but the camera angle was in the audience’s point of view. • Not only that, it has the effect of closing of eyes and a bit of blurriness of vision. Giving the audience a clear message that the guy is sleepy and drowsy from all the school work he has done. • Adding with the voice of man singing of what he was doing, so that the audience can identify the gender.

  20. This concept and idea of audience’s point of view is very unique plus the jingle for the commercial has good impact for the target market which is for students who stay up all night studying. END

  21. ADPRAC 5 Group Assignment DAYON, Jovie CONCEPCION, Sharmaine ESGUERRA, Hannah MAIGUE, Joan MANLANGIT, Jiandra MAGALLONA, Carmel

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