- 35 Views
- Uploaded on
- Presentation posted in: General

example 6. Advertising. Chapter 7.3.

example 6

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

example 6

Advertising

Chapter 7.3

A business plans to use three methods of advertising: newspapers, radio, and cable TV in each of its two markets, I and II. The cost per ad type in each market (in thousands of dollars) is given by matrix A. The business has three target groups, teenagers, single women, and men aged 35 to 50. Matrix B gives the number of ads per week directed at each of these groups.

Does AB or BA give the matrix that represents the cost of ads for each target group of people in each market?

Find this matrix.

For what group of people is the most money spent on advertising?

2009 PBLPathways

A business plans to use three methods of advertising: newspapers, radio, and cable TV in each of its two markets, I and II. The cost per ad type in each market (in thousands of dollars) is given by matrix A. The business has three target groups, teenagers, single women, and men aged 35 to 50. Matrix B gives the number of ads per week directed at each of these groups.

Does AB or BA give the matrix that represents the cost of ads for each target group of people in each market?

Find this matrix.

For what group of people is the most money spent on advertising?

A business plans to use three methods of advertising: newspapers, radio, and cable TV in each of its two markets, I and II. The cost per ad type in each market (in thousands of dollars) is given by matrix A. The business has three target groups, teenagers, single women, and men aged 35 to 50. Matrix B gives the number of ads per week directed at each of these groups.

Does AB or BA give the matrix that represents the cost of ads for each target group of people in each market?

(3 x 2)

(3 x 3)

(3 x 2)

(3x 3)

(3 x2)

(3x 3)

(3 x2)

(3x 2)

(3 x 2)

(3 x3)

(3x 3)

(3 x2)

(3x2)

(3x2)

(3x3)

Find this matrix.

Find this matrix.

Find this matrix.

Find this matrix.

Find this matrix.

Find this matrix.

Find this matrix.

For what group of people is the most money spent on advertising?

Mkt I Mkt II

Teens

Single females

Men 35-50

(3 x 2)

(3 x 3)

For what group of people is the most money spent on advertising?

Mkt I Mkt II

Teens

Single females

Men 35-50

(3 x 2)

(3x 3)

(3x 2)

Three target groups

For what group of people is the most money spent on advertising?

Mkt I Mkt II

Teens

Single females

Men 35-50

(3 x2)

(3 x 3)

(3 x2)

Two markets

For what group of people is the most money spent on advertising?

Mkt I Mkt II

Teens

Single females

Men 35-50

For what group of people is the most money spent on advertising?

Mkt I Mkt II

Teens

Single females

Men 35-50