APEC Seminar on Strengthening Public-Private Partnership to Reduce Food Losses in the Supply Chain Chinese Taipei 5-8

1. APEC Seminar on Strengthening Public-Private Partnership to Reduce Food Losses in the Supply Chain Chinese Taipei 5-8 August 2013

2. Agenda • Overview of ABAC proposal to APEC CTI (SOM3) • Overview of The Consumer Goods Forum • Future Value Chain Trends 2020 • Supply Chain Complexity • Traceability • Product Recall • Case Studies • Summary

3. APEC Business Advisory (ABAC)

4. Consumer Goods Forum -Future Value Chain Trends 2020 Images Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

5. Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft 12 Future Value Chain Trends 2020 5 1 3 6 4 2 Increase in Consumer Service Demands Increased Urbanization Increasing Spread of Wealth Increased Importance of Health and Wellbeing Guess what ?....older consumers cannot always read the small print on labels………but they can expand the text on their smart phone after scanning the barcode and accessing trusted sources of data…. Increased Impact of Consumer Technology Adoption AgingPopulation 7 12 9 8 11 10 Scarcity of Natural Resources Rapid Adoption of Supply Chain TechnologyCapabilities Growing Consumer Concern about Sustainability Impact of Next-Generation Information Technologies Shifting of Economic Power Increase in Regulatory Pressure http://www.slideshare.net/koen.klokgieters/2020-future-value-chain-presentation

6. Trend # 11 Using Global Data Standards to address Supply Chain Connectivity & Complexity Challenges

7. Trend # 12 Example: Industry designed and (GS1) deployed Recall Portal in USA, CA, AU and NZ based on cloud computing platform and global data standards.

8. Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

9. Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

10. Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

11. Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

12. Supply Chains are global and complex And sometimes ugly too !

13. Why did the Chicken cross the border? That’s the reality of today’s business……. And the chicken may return in other forms…….

14. The food chain is very complex Source: Gemini 03/06

15. We know that a lack of proper Traceability and ineffective Recall can cause huge food wastage Mistaken Identity – EU Cucumbers destroyed Still many fires burning globally Global Standards for Traceability & Recall plus automated tools are available and in place in the USA, Canada, Australia and New Zealand

16. Let’s look at case studies….

17. What do you see?

18. Bananas are offered for sale in various stages of ripening

19. Study on Product Freshness –Checking Best Before Dates (Expiry Dates)

20. Fresh Food Products:Would Purchase if Discounted

21. New(er) Barcode - DataBar

22. Considerations:EU Law – Consumer Needs to know the price

23. Solution:Scanner on shelves shows the exact price for variable measure trade items

24. China: Food Traceability • Mobile application to access food traceability information • Consumers scan barcode and enter “Batch/Lot” number printed on packaging • GS1 is trusted source and enabler working with Chinese Government

25. Hong Kong: Organic Food Information • Mobile application to promote “Healthy Eating, Better Living” by eating organic food. • Pilot with Association of Green, Organic at Living (GO@L) • Features include 1D barcode scanning, product information (nutrient, calories) and data input if product not found, personal profile (weight, exercise, calories consumed and burnt)

26. Australia: Nutritional Information • Nutritional information delivered via a mobile phone application • Application helped consumers find healthier products • 60% of participants found mobile phone easier to use • 31% of participants said they would scan 4 or more products during a shopping trip

27. Many Best Practices & Implementation Guidelines available http://www.gs1.org/traceability

28. Summary

29. Food Security strategies will require non-traditional thinking ! The Art of the Possible Food Security is a local issue first ! Imagine a local community in north Sumatra where 500 villagers can use their cell phones to check daily prices and availability of (un)harvested produce Then sendan order to their local producers using their cell phones…and receive confirmation The producer sends a message to day labourers to attend the farm for harvest And then sends a delivery advice message to villagers and schedules delivery in village locations….

30. Food Security strategies require a Balanced and Focused approach Local + Regional + Global Source: Future Value Chain 2020, TCGF, Capgemini, HP, Microsoft

31. Food Security inputs are needed from all stakeholders

32. My opinion: We have the “head & tail strategy” only for Food Security……we need a more effective public-private partnership….and define new ways of working together

33. Key Take Away’s • Brands & Retailers care about food security - they care a lot ! • Global Data Standards are critical to enable supply chain connectivity, improved visibility and to enable interoperability - but only part of the solution • We need to improve stakeholder collaboration - and build lasting trust • Traditional thinking needs to be challenged • We need to explore new ways of working together – between the public and private sectors - improved results / outcomes

34. Thank YouContact:johnkeogh@rogers.comPresident & Principal AdvisorShantalla Inc. on behalf of GS1 and ABAC REIWGWith thanks to GS1 and Consumer Goods Forum for images.